+Beryll
 | |
| private | |
| Industry | Fashion accessories |
| Founded | Santa Monica, California (2006) |
| Founder | Sigmar Berg |
Number of locations | 500+ outlets |
Key people | Sigmar Berg – Chief Designer |
| Products | luxury goods, designer sunglasses |
| Website |
beryll |
+Beryll is a luxury accessory company based in Los Angeles, California.[1] They specialize in designer sunglasses and other lifestyle accessories such as clothes. It has a flagship store in Santa Monica, and is sold at approximately 500 other outlets.[1]
Overview
+Beryll was founded in 2006 by Sigmar Berg in Los Angeles, California. Berg (born 1975), an Austrian-born painter, photographer,[2] and fashion designer, had moved to Los Angeles in 2006 with his family. Trained as an architect,[3] he soon began designing accessories in his Santa Monica studio.[2] He originally focused hand-made sunglasses for the brand, later expanding into jewelry, handbags, boots,[1] belts, hats, scarves, leather vests, and other accessories.[4]
Sigmar is "largely influenced by his European roots," and in particular the architecture style of Bauhaus.[4] His products tend to be unisex, and also incorporate styles of Southern California.[4] The brand uses a crew of "artisan workers" to craft its products.[3]
The company has a flagship store in Santa Monica, California. Originally by-appointment only,[1] it later opened to the general public.[5] The brand is also sold at over 500 stores[4] such as Henri Bendel, Maxfield, Barney's, and Fred Segal.[1]
According to the brand, its products have been worn by celebrities like Angelina Jolie, Brad Pitt, David LaChapelle, Drew Barrymore, Lenny Kravitz, Katie Holmes, Kevin Dillon,[1] Steven Tyler, Robert De Niro, Kim Basinger, Nicolas Cage and others.[5] Kristin Cavallari wore the Beryll "Air" sunglasses on The Hills Season 6 Ep.1.[6] Other sunglasses have been worn by Sarah Jessica Parker, Anna Pacquin,[4] Sharon Stone, and Demi Moore.[7]
References
- 1 2 3 4 5 6 Wilson, Stevie (February 10, 2010). "Celeb Style Spotting: New +Beryll Crystal Sunglasses Are a Celeb FAVE!!". L.A. Story. Retrieved 2013-03-12.
- 1 2 Farabee, Mindy (June 5, 2008). "Sigmar Berg at Ambrogi-Castanier Gallery: Developing a different perspective:". Los Angeles Times. Retrieved 2013-03-12.
- 1 2 Harding, Jack (July 7, 2012). "Beryll". Oh Wow You Wore That. Retrieved 2013-03-12.
- 1 2 3 4 5 Loftus, Karen (February 27, 2012). "Beryll: Bauhaus Influenced Sunglasses". Societe Perrier. Retrieved 2013-03-12.
- 1 2 "+Beryll Opens First Flagship Store". Luxe In A City: Curated Luxury. Retrieved 2013-03-12.
- ↑ "Kristin Cavallari Sunglasses". Celebrity Sunglasses Finder. Retrieved 2013-03-12.
- ↑ "Veronica's Vacation Gear: Beryll's Kelly Sunglasses". Travel Expert.com – California. Retrieved 2013-03-12.