3D Issue

3D Issue is an Irish software firm that was founded in 2006.[1] Based in Letterkenny, Donegal, it produces software that is intended to help marketers distribute content online. Its products can be used to create flipbooks, e-books, social hubs, news apps, and newsstands. The firm's flagship product is its digital publishing software suite, which was introduced in 2007.[2]

Martin Bryant of The Next Web wrote in 2011 that “3D Issue is aimed at small and medium-sized publishers, marketers and anyone else looking to bring a magazine-like feel to their online products.”[3]

Since its founding, the firm has shifted focus in its product line to adjust to changes in the way users consume content. “Today it’s critical for anyone posting content to be thinking ‘mobile first’, founder Paul McNulty said in February 2015. “Their content must adapt to fit the multitude of different resolutions across desktops, tablets, mobiles and eReader devices.”[1]

As of February 2015, 3D Issue had 26 employees, over 10,000 customers, and over 150,000 installations around the world. Its customers, most of them outside of Ireland, include Macy’s, CBS, Sony, Google, NASA, NFL, Yale, Harvard and Microsoft.[1]

Founding

The company was founded in 2006 by Paul McNulty, who previously sold advertising space for a publishing company.[1]

Some sources identify the firm as Trinity Innovations, Ltd., and refer to the products under the umbrella term 3D Issue.[4][5][6]

In February 2015, McNulty told the Irish Times that the online promotion campaign for the movie Shrek, specifically a flipbook on the Disney website, had given him the idea for 3D Issue.[1]

Team

Paul McNulty is the CEO and founder of 3D Issue. Colin Farrell is its Chief Operations Officer and Darren Doherty is its Chief Technology Officer.[7]

Other members of the team include Hannah Kelly, Head of Sales & Marketing, and Christina Mullaney, Sales Administrator. Yasser Afifi, Marcin Blaszyk, Andrey Lebedev, Meng Li, Nuno Martins, Neil Purves, and Masashi Takano are Software Developers; Damien Burke is an App Developer; Mark Harkin a Software Tester; Isak Kalima and Dwaine McElmeel are Support Engineers; Patrick Gallagher, Kevin Shields, and Sean McNulty are in Business Development; Daniel McCauley and Carla Rucián Iraola are in Digital Marketing; Audrey Henry is in Design & Social Media; and John Nicholson is an Account Manager.[7]

Products

Flipbooks

3D Issue's flip-book maker enables users to create flipbooks that can be viewed on desktops, tablets, eReaders, and mobile devices.[8] In July 2016, the firm issued Version 8, the first publishing solution of its kind to use HTML5 instead of Adobe Flash.[9]

Hubs

Released in 2010, the hubs enable publishers to centralize their online news, social content, and other marketing collateral from various web pages, feeds, CMS systems, and social platforms into a single location. The hub updates automatically and can be viewed on any device.[10] On introducing it, McNulty explained that the typical content owner uses about 13 different platforms, ranging from Instagram to YouTube.[11][12]

Apps

3D Issue's “app” product enables users to build apps for their businesses.[13] The app platform was launched in April 2015. Prior to that, it was in beta release, with such customers such as Lego, Pearson Education, the London School of Economics, and Manchester United.[1]

Digital Publishing Suite

3D Issue's digital publishing software suite, released in 2007,[10] provides users with access to all of the firm's production tools, including the flip-book maker, eBook creator, social aggregation tool, and mobile news app builder.[14] Users can employ it to convert press-ready PDFs into interactive page-turning e-Replication editions. The tool can be used to create online magazines, eBooks, digital brochures, retail catalogues, reports, whitepapers and flipbooks.[10][15]

In September 2009, 3D Issue became the first firm to release an interactive digital magazine software solution for the Mac.[16]

Chicago Sun Times deal

In October 2014, 3D Issue contracted with the Chicago Sun Times to power hundreds of regional U.S. news apps.[1] “We believe media and news is best executed as a mix of aggregated, curated and original content as, in the end, customers and readers want well organised information delivered to them in a variety of ways,” Timothy Landon, chief executive of the Sun Times Network, told the Irish Times in March 2015.[17] “This was a huge win for us,” McNulty said. “They now use our platform to monitor thousands of news portals and social platforms and then aggregate and deliver that content to their various metropolitan news apps. The system has been a huge success processing millions of articles per month.”[18]

References

  1. 1 2 3 4 5 6 7 Keogh, Olive (February 5, 2015). "'Shrek' promo led to creation of digital publishing software firm 3D Issue". Irish Times. Retrieved 5 September 2016.
  2. ↑ "3D Issue". Co-Lab. Retrieved 5 September 2016.
  3. ↑ Bryant, Martin (November 29, 2011). "3D Issue lets you create HTML5 magazines that look just like Flash". The Next Web. Retrieved 5 September 2016.
  4. ↑ "Trinity Innovations Ltd". Inter Trade Ireland. Retrieved 5 September 2016.
  5. ↑ "Create HTML5 digital magazines with 3D Issue v5.0". Retrieved 5 September 2016.
  6. ↑ "Welcome Fáilte" (PDF). Donegal. Doengal. Retrieved 5 September 2016.
  7. 1 2 "MEET the TEAM". 3D Issue. Retrieved 5 September 2016.
  8. ↑ "How flipbooks benefit you". 3D Issue. 3D Issue. Retrieved 5 September 2016.
  9. ↑ "No more Flash! 3D Issue Introduces the First HTML5 Solution of its Kind!". News Central. July 4, 2016. Retrieved 5 September 2016.
  10. 1 2 3 "3D Issue". Youtube. Retrieved 5 September 2016.
  11. ↑ "How Hubs benefits you". 3D Issue. 3D Issue. Retrieved 5 September 2016.
  12. ↑ "3D Issue Introduces Software to Redefine Mobile News App View". Cio Review. July 28, 2015. Retrieved 5 September 2016.
  13. ↑ "How 3D Issue Apps benefit you". 3D Issue. 3D Issue. Retrieved 5 September 2016.
  14. ↑ "How our Digital Publishing Suite can help you". 3D Issue. 3D Issue. Retrieved 5 September 2016.
  15. ↑ "3D Issue Adds Membership Module to Digital Edition App". Editor and Publisher. October 4, 2007. Retrieved 5 September 2016.
  16. ↑ "Digital Magazine Software for Macs!". September 15, 2009.
  17. ↑ O'Brien, Ciara (March 19, 2015). "3D Issue sets eyes on mobile device market". Irish Times. Retrieved 5 September 2016.
  18. ↑ Henry, Audrey. "Casestudy with the Chicago Sun Times". 3D Issue. Retrieved 5 September 2016.

External links

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