40 (producer)

40
Background information
Birth name Noah James Shebib
Born (1983-03-31) March 31, 1983
Toronto, Ontario, Canada
Genres Hip hop, R&B
Occupation(s) Record producer, songwriter
Years active 1999–present
Labels
Associated acts Drake, Beyoncé, Djenne, Zachary Thomas Rinvil, Alicia Keys

Noah James Shebib (born March 31, 1983), known professionally as 40, is a Canadian record producer and former actor from Toronto, Ontario. Since 2005 he has collaborated frequently with Drake, another Toronto-based former actor. Shebib's style of production, which is often down-tempo and ambient, has become heavily associated with Drake's music. Shebib and Drake are also two of the three co-founders of the OVO Sound label. Shebib has also produced for artists including Beyoncé, Lil Wayne, Alicia Keys, Action Bronson, and Jamie Foxx.

Early life

Noah Shebib is of Lebanese-Irish heritage.[1] His mother is Canadian actress Tedde Moore, who is best known for appearing in the 1983 film A Christmas Story; she was pregnant with him during the production of that film.[2] His father is Canadian director Donald Shebib.

Acting career

Shebib began as a child actor, playing roles in television shows and films. His first role was in the 1996 “Go Eat Worms” episode of the Goosebumps television series. He also played a consistent role on the Gemini Award-winning television series, Wind at My Back. His best-known role came in his teen years, when he was featured as one of the lead males in the critically acclaimed The Virgin Suicides. He also had smaller roles in The Last Don and Perfect Pie; the latter was his last movie before he retired from acting.[3][4]

Music career

Early in Noah's career before he started crafting beats, he DJ'd under the name DJ Decibel and performed alongside MC Elite (Everett MacLean). Shebib eventually made the shift from DJ to music producer, working with local Toronto artists like Empire, Knamelis, Christopher Morales, and Saukrates. He earned the nickname “40 Days & 40 Nights” (which was later reduced to “40”) early on in his career, as he would work in the studio throughout the night, with no sleep.[5] He began working with then Degrassi star Aubrey Graham (Drake) in 2005. He was shown producing with Drake on Degrassi Unscripted. When Shebib first started working with Drake, he was originally just a recording and mixing engineer, providing no songwriting or production input at all.[6] However, after the third day of work, Shebib decided to build an exclusive relationship with Drake, proclaiming that they were “going to take over the world together." [5] Shebib's big break came in 2009, when he executive produced Drake's mixtape So Far Gone with Toronto-based producer, Boi-1da. He recorded and mixed every song off the mixtape, and also produced a few notable tracks such as "The Calm", "Houstatlantavegas", "Bria's Interlude" and "Successful", all of which ended up defining Drake's sound going forward.[7] He also worked on Drake’s debut album Thank Me Later, and sophomore album Take Care.[8] On the latter, Shebib co produced almost every song, alongside his usual duties of recording and mixing the entire album.[9] Shebib also produced the song "I'm Single" from Lil Wayne's "No Ceilings" mixtape, "Un-Thinkable (I'm Ready)" for Alicia Keys and "Demonstrate" for JoJo. Took his talents to Academy of Art University. Shebib, along with Drake and Oliver El-Khatib, founded the OVO record label in 2012. Music produced under the imprint is uploaded to the label's blog site for streaming, before the album is officially released.[10] One example is the single "Marvins Room", which was first posted to the blog site five days after its conception, before it was even slated to be a single off the album.[6] Recently Shebib has helped produce Drake's newer material, co producing the lead single "Started from the Bottom", among other records.[11] Shebib also worked on Drake's third album, Nothing Was the Same[12][13] and his 2015 surprise release mixtape If You're Reading This It's Too Late.[14]

Production style

Shebib is instrumental in creating Drake's music, and together their "atmospheric, brooding sound has revitalised hip-hop."[6] Shebib's production is described as “sparse, ambient, slow-jam-like tracks dominated by brooding synths, minimalist piano or guitar parts, stripped-down, often muffled drums, and cinematic atmospheric treatments."[6] An example is the song "Marvins Room", where Shebib mixed the record so that it is "very dark and quiet and muddy and with the vocals cutting through like a razor" and is notorious for being heavy on the low end.[6]

Personal life

In 2005, at the age of 22, Shebib was diagnosed with multiple sclerosis.[5][2] His personal story is featured on the National Multiple Sclerosis Society website, where he outlines his experiences with the disease, hoping that by creating awareness and “improving connections and knowledge about MS, we can end the disease." His mother was also diagnosed with multiple sclerosis.

Discography

Singles produced

List of singles as either producer or co-producer, with selected chart positions and certifications, showing year released, performing artists and album name
Title Year Peak chart positions Certifications Album
US
US
R&B

US
Rap

AUS
CAN
GER
IRL
NZ
SWI
UK
"Successful"
(Drake featuring Trey Songz)
2009 17 3 2 So Far Gone and Ready
"I'm Single"
(Lil Wayne)
2010 82 38 23 I Am Not a Human Being
"Un-Thinkable (I'm Ready)"
(Alicia Keys)
21 1 The Element of Freedom
"Miss Me"
(Drake featuring Lil Wayne)
15 3 2 73
  • RIAA: Gold
Thank Me Later
"Fancy"
(Drake featuring T.I. & Swizz Beatz)
25 4 1 54
"Fall for Your Type"
(Jamie Foxx featuring Drake)
50 1 Best Night of My Life
"I'm on One"
(DJ Khaled featuring Drake, Rick Ross & Lil Wayne)
2011 10 1 1 67 78
  • RIAA: Gold
We the Best Forever
"Headlines"
(Drake)
13 1 1 18 57
  • MC: Platinum
  • RIAA: 3x Platinum
Take Care
"Still Got It"
(Tyga featuring Drake)
89 70 Careless World: Rise of the Last King
"Take Care"
(Drake featuring Rihanna)
2012 7 26 2 9 15 18 7 50 9
  • ARIA: 2x Platinum
  • BPI: Gold
  • MC: 2x Platinum
  • RIANZ: Platinum
  • RIAA: 3x Platinum
Take Care
"Enough Said"
(Aaliyah featuring Drake)
55 N/A
"Demonstrate"
(JoJo)
"Fuckin' Problems"
(ASAP Rocky featuring Drake, 2 Chainz & Kendrick Lamar)
8 2 2 78 65 86 65 50
  • ARIA: Gold
  • RIAA: 2x Platinum
Long. Live. ASAP
"Started from the Bottom"
(Drake)
2013 6 2 2 93 36 25
  • MC: Platinum
  • RIAA: 2x Platinum
Nothing Was the Same
"No New Friends"
(DJ Khaled featuring Drake, Rick Ross & Lil Wayne)
37 9 8 106
  • RIAA: Gold
Suffering from Success
"Hold On, We're Going Home"
(Drake featuring Majid Jordan)
4 1 8 6 52 18 9 55 4
  • ARIA: 2x Platinum
  • BPI: Gold
  • MC: Platinum
  • RIAA: 2x Platinum
  • RMNZ: Gold
Nothing Was the Same
"All Me"
(Drake featuring 2 Chainz & Big Sean)
20 6 4 90 86
  • RIAA: Gold
"Trophies"
(Young Money featuring Drake)
2014 50 13 Young Money: Rise of an Empire
"Actin Crazy"
(Action Bronson)
2015 Mr. Wonderful
"My Love"
(Majid Jordan featuring Drake)
Majid Jordan
"Summer Sixteen"
(Drake)
2016 6 1 1 25 12 97 71 46 63 23 N/A
"Come and See Me"
(PartyNextDoor featuring Drake)
65 21 P3
"One Dance"
(Drake featuring Wizkid and Kyla)
1 1 1 1 1 6 5 1 3 1 Views
"—" denotes a recording that did not chart or was not released in that territory.

Awards and nominations

Grammy Awards

The Grammy Awards are awarded annually by the National Academy of Recording Arts and Sciences.

Year Nominee/work Award Result
2011 Thank Me Later (as producer and engineer/mixer) Best Rap Album Nominated
2012 Loud (as engineer/mixer) Album of the Year Nominated
2013 Take Care (as producer and engineer/mixer) Best Rap Album Won
2014 Nothing Was the Same (as producer and engineer/mixer) Nominated
"Started from the Bottom" (as producer) Best Rap Song Nominated
"Fuckin' Problems" (as producer) Nominated
2015 "0 to 100 / The Catch Up" (as producer) Nominated
Beyoncé (as producer and engineer/mixer) Album of the Year Nominated
2016 If You're Reading This It's Too Late (as producer and engineer/mixer) Best Rap Album Nominated

References

  1. "Interview: Noah "40" Shebib Talks Drake, "Take Care," and The History of Toronto Hip-Hop". Retrieved 1 July 2016.
  2. 1 2 Noah "40" Shebib: The rap on MS "National MS Society". Accessed on August 14, 2013.
  3. Noah's acting career "IMDB". Accessed on April 7, 2010.
  4. The Acting Career of Drake's Producer Noah "40" Shebib "Complex". Accessed on August 14, 2013
  5. 1 2 3 Tinker, Ben (2012-04-17). "The beat goes on for music producer diagnosed with multiple sclerosis". CNN. Retrieved 2012-04-17.
  6. 1 2 3 4 5 Noah '40' Shebib: Recording Drake's 'Headlines' "Sound On Sound". Accessed on August 14, 2013.
  7. Noah "40" Shebib interview on Take Care by Drake. "GQ". Accessed on August 14, 2013.
  8. Noah Shebib Credits. "AllMusic". August 14, 2013.
  9. Drake - Take Care Album Credits "Hip Hop n More". Accessed on August 14, 2013.
  10. OVO Blog "October's Very Own". Accessed on August 14, 2013.
  11. TBTENTGROUP. "Noah "40" Shebib talks "Started from the Bottom" and Drake's new album with Hollywood Reporter". Hip Hop Vibe. Retrieved 25 March 2013.
  12. The Drake Dream Team. "The Hollywood Reporter". Accessed on August 14, 2013.
  13. Drake's New Album. "The Huffington Post". Accessed on August 14, 2013.
  14. Drake - If You're Reading This It's Too Late Credits. "(rap)genius.com". Accessed on March 22, 2015.
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