Alice McCall
alice McCALL is an Australian fashion label that designs women's party dresses, playsuits, and separates. Founded in 2004 by stylist Alice McCall, the label features a feminine, playful style with a focus on intricate floral, whimsical prints and contrasting silhouettes. McCALL pieces regularly appear in various Australian and International magazines, such as Vogue, Harper's Bazaar, ELLE and Cosmopolitan.
Label
The alice McCALL brand was launched at Mercedes Benz Fashion Week Australia in 2004. In 2009, the brand began building an online customer base with the introduction of their online eboutique.
In 2010, alice McCALL opened their first boutique in Sydney's Paddington. Today, the brand is host to five Australian boutiques inclusive of the Paddington store, which has since been moved to Glenmore Road. With stores located in Sydney Westfield, Chapel Street, Macquarie Centre and Chadstone.
The alice McCALL brand is currently stocked in 187 stores throughout Australia, Asia, USA and Europe including Neiman Marcus, Intermix, Moda Operandi, ASOS, Avenue 32, Shopbop, The Iconic and David Jones.
McCall has collaborated with various retailers, designing sell-out capsule collections for Topshop, Target and General Pants Co. She has also collaborated with artists Eugina Loli, Alice Babich and Damon Downey to create standout, unique prints, runway shows and one off installations.
External links
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