Motivate (company)

Motivate

Type	Privately held
Headquarters	New York, NY, United States
Area served	United States & Australia & Canada
Services	Bicycle sharing system operator
Website	http://www.motivateco.com

Motivate (formerly Alta Bicycle Share)^[1][2][3] (also known as Alta Bike Share and Motivate International Inc.) is a company based in New York City , that operates bicycle sharing systems in the United States, Canada, and Australia.^[4] The systems provide a flexible method for completing short trips, as contrasted with the longer rentals offered by traditional bike rental companies. Motivate (as Alta) was listed in Fast Company's "World's Most Innovative Companies" for 2014. ^[5]

In October 2014, it was announced that the company had been acquired by Bikeshare Holdings LLC and would be relocating headquarters from Portland, Oregon to New York City under the leadership of Jay Walder.^{[6][7][8][9][10]}

Currently operating systems

Motivate currently operates 11 systems in public-private partnerships with local governments:

• Bay Area Bike Share, in the San Francisco Bay Area, California, with bike stations in downtown San Francisco, San Jose, Palo Alto, and Mountain View.^[11]
• Bike Chattanooga in Chattanooga, TN^[12]
• Bike Share Toronto in Toronto^[13]
• Biketown PDX in Portland, Oregon began operating in July 2016.^[14]
• Capital Bikeshare in Washington, D.C. with service to Washington, D.C., Arlington, VA, Alexandria, VA, Fairfax County, Virginia, and Montgomery County, MD^[15][16]
• Citi Bike in Lower Manhattan, Western Brooklyn, and the Hoboken area^[17]
• CoGo in Columbus, OH from Ohio State University to Schiller Park in German Village (and a separate system at Easton Town Center)^[18]
• Divvy in Chicago^[19]
• Hubway in Boston with service in Brookline, Cambridge, and Somerville, from Alewife (MBTA station) to Franklin Park (Boston) and UMass Boston ^[20]
• Melbourne Bike Share in Melbourne, Australia^[21]
• Pronto Cycle Share in Seattle, Washington^[22][23]

Approved system partnerships

Public-private partnerships have been approved with Motivate in:

• Jersey City, New Jersey council authorized the contract to Motivate to create a bike share program in Jersey City.^[24]

Systems suppliers

Motivate-operated systems have used multiple suppliers for bikes, stations, kiosks, and technology across each city including 8D Technologies and Montreal-based Bixi^[25] for equipment and technology and Cycles Devinci and Arcade Cycles for bicycles.

See also

• List of bicycle sharing systems
• Utility cycling - Short-term hire schemes

References

1. "Company that owns Divvy changes corporate name to Motivate". Chicago Tribune. 13 Jan 2015.
2. "U.S. News | National News - ABC News". Abcnews.go.com. Retrieved 2015-11-18.
3. "Hubway's Operator is Changing its Name to 'Motivate'". BostInno. 14 Jan 2015.
4. "Locations | Motivate". Altabicycleshare.com. Retrieved 2015-11-18.
5. ""Most Innovative Companies for 2014"". Fast Company. 2014-02-10. Retrieved 2016-07-16.
6. Chabán, Matt V. (28 October 2014). "New Leader Will Drive Expansion of Citi Bike". The New York Times.
7. Rose, Joseph (28 October 2014). "Portland's Alta Bicycle Share sold. What does it mean for city's delayed bike share launch?". Oregon Live.
8. Hilkevitch, Jon (28 October 2014). "Company that operates Divvy bike-share program being sold". Chicago Tribune.
9. Vaccaro, Adam (28 October 2014). "Company Behind Hubway Bike Share Bought Out". Boston Globe.
10. Rouan, Rick (3 Nov 2014). "Transportation Insider: CoGo expected to grow despite purchase". Columbus Dispatch.
11. https://www.bayareabikeshare.com/
12. "Bike Chattanooga Bicycle Transit System". Retrieved 2015-11-18.
13. http://www.bikesharetoronto.com/
14. Njus, Elliot (August 26, 2016). "136,000 miles in, Biketown bike-share makes its mark on Portland". The Oregonian. Retrieved October 11, 2016.
15. "Capital Bikeshare". 2015-10-30. Retrieved 2015-11-18.
16. Johnston, Kristine (7 Apr 2014). "Beyond Urban Planning: The Economics of Capital Bikeshare". Georgetown Public Policy Review. Retrieved 16 July 2016.
17. "Citi Bike". Retrieved 2015-11-18.
18. https://www.cogobikeshare.com/
19. "Divvy | Chicago". Retrieved 2015-11-18.
20. https://www.thehubway.com/
21. "Melbourne Bike Share". 2010-03-25. Retrieved 2015-11-18.
22. "Pronto Cycle Share launches Seattle's bike share program". Alta Bicycle Share. October 13, 2014. Retrieved October 14, 2014.
23. "Pronto | bike sharing in Seattle". Retrieved 2015-11-18.
24. Patrick McGovern. "Jersey City council members award contract for bike share program". NJ.com. Retrieved 2015-11-18.
25. "Motivate | We design, deploy and manage bike sharing systems". Altabicycleshare.com. Retrieved 2015-11-18.

External links

• Motivate - company website