American Music Awards of 2010

38th Annual American Music Awards
Date	November 21, 2010
Location	Nokia Theatre, Los Angeles, California
Country	United States
Television/Radio coverage
Network	ABC
Runtime	Hour and a half
Produced by	Dick Clark Productions

The 38th American Music Awards were held November 21, 2010, at the Nokia Theatre in Los Angeles, California. The awards recognized the most popular artists and albums from 2010's music list. Nominees were announced on October 12, 2010. Justin Bieber was nominated for, and won, four awards, including Artist of the Year. Usher and Eminem both won two awards; the former was nominated for three and the latter, five.^[1]

Performers

  Performers and performances (in order of appearance)

The following were performed:^[2]

Artist(s)	Song(s)
Rihanna[3]	"Love the Way You Lie (Part II)" "What's My Name?" "Only Girl (In the World)"
Enrique Iglesias[4] Pitbull[4]	"Tonight (I'm Lovin' You)" "I Like It"
Miley Cyrus[5]	"Forgiveness and Love"
Diddy-Dirty Money[6]	"Coming Home"
Kid Rock[7]	"Times Like These"
The Black Eyed Peas[8]	"The Time (Dirty Bit)"
Katy Perry[9]	"Firework"
Justin Bieber[9]	"Pray"
Bon Jovi[10]	"What Do You Got?" "You Give Love a Bad Name" "It's My Life"
P!nk[11]	"Raise Your Glass"
Ne-Yo[12]	"Champagne Life" "One in a Million" "Telekinesis" "Beautiful Monster"
Taylor Swift[13]	"Back to December" "Apologize"
Christina Aguilera[14]	"Express"
Usher[15] Swedish House Mafia[15]	"DJ Got Us Fallin' in Love" "Miami 2 Ibiza" "One"
Train[16]	"Marry Me" "Hey, Soul Sister"
Kesha[17]	"Take It Off" "We R Who We R"
Carlos Santana[16] Gavin Rossdale[16]	"Get It On" "Take Me to the River"
Backstreet Boys[18] New Kids on the Block[18]	"Everybody (Backstreet's Back)" "Hangin' Tough" "I Want It That Way" "Step by Step" "You Got It (The Right Stuff)" "Larger than Life"

Presenters

  Presenters (in order of appearance)

The following presented awards or performances:

• Heidi Klum: presented Favorite Soul/R&B Album award
• Jenny McCarthy and John Legend: presented Favorite Pop/Rock Band/Duo/Group award
• Eric Stonestreet and Rico Rodriguez: introduced Enrique Iglesias and Pitbull
• Jessica Alba: presented Favorite Country Female Artist award
• Agnez Mo: foreign host in the red carpet.
• Samuel L. Jackson: introduced Kid Rock
• Christina Milian and Johnny Weir: introduced Favorite Latin Artist award
• Taio Cruz, Nicki Minaj, and Trey Songz: presented Favorite Soul/R&B Female Artist award
• Willow Smith: introduced Justin Bieber
• Mandy Moore and Sheryl Crow: presented Favorite Country Male Artist award
• Natasha Bedingfield: presented T-Mobile Breakthrough Artist award
• Kelly Osbourne: introduced Pink
• Julianne Hough and Keri Hilson: presented Favorite Pop/Rock Male Artist award
• Nathan Fillion and Stana Katic: presented Favorite Country Band/Duo/Group award
• Mike Posner and Avril Lavigne: presented Favorite Alternative award Artist
• The Band Perry: presented Favorite Adult Contemporary Artist award
• Michael Chiklis and Julie Benz: introduced Kesha
• Lady Antebellum: presented Favorite Soul/R&B Male Artist award
• Ryan Seacrest: presented Artist of the Year award
• Seal was confirmed to present.^[19]

Nominees and winners

The nominees for the 38th American Music Awards were announced on October 12, 2010 by Demi Lovato and Taio Cruz. Winners are highlighted in boldface.

Artist of the Year	New Artist of the Year
Justin Bieber Eminem Kesha Lady Gaga Katy Perry	Justin Bieber B.o.B Taio Cruz Jason Derulo Kesha
Favorite Pop/Rock Male Artist	Favorite Pop/Rock Female Artist
Justin Bieber Eminem Usher	Kesha Lady Gaga Katy Perry
Favorite Pop/Rock Band/Duo/Group	Favorite Pop/Rock Album
The Black Eyed Peas Lady Antebellum Train	My World 2.0 – Justin Bieber Recovery – Eminem Teenage Dream – Katy Perry
Favorite Country Male Artist	Favorite Country Female Artist
Jason Aldean Luke Bryan Brad Paisley	Miranda Lambert Taylor Swift Carrie Underwood
Favorite Country Band/Duo/Group	Favorite Country Album
Lady Antebellum Rascal Flatts Zac Brown Band	Need You Now – Lady Antebellum Play On – Carrie Underwood Wide Open – Jason Aldean
Favorite Rap/Hip-Hop Artist	Favorite Rap/Hip-Hop Album
B.o.B Drake Eminem	B.o.B Presents: The Adventures of Bobby Ray – B.o.B Recovery – Eminem Thank Me Later – Drake
Favorite Soul/R&B Male Artist	Favorite Soul/R&B Female Artist
Chris Brown Trey Songz Usher	Alicia Keys Rihanna Sade
Favorite Soul/R&B Album	Favorite Soundtrack
The Element of Freedom – Alicia Keys Raymond v. Raymond – Usher Soldier of Love – Sade	Iron Man 2 – AC/DC Glee: The Music, Volume 3 Showstoppers – Glee Cast The Twilight Saga: Eclipse – Various artists
Favorite Alternative Artist	Favorite Adult Contemporary Artist
Muse Phoenix Vampire Weekend	Lady Antebellum Michael Bublé Train
Favorite Latin Artist	Favorite Contemporary Inspirational Artist
Daddy Yankee Enrique Iglesias Shakira	Casting Crowns MercyMe TobyMac

Ratings

The ceremony was watched by 11.6 million viewers and received a 4.3 preliminary rating in the 18–49 demographic. This marked the lowest-ever ratings for the ceremony, with competition coming from NBC Sunday Night Football.^[20]

References

1. Johnston, Maura (November 21, 2010). "AMAs: Big Wins for Justin Bieber, Usher". Rolling Stone. Wenner Media. Archived from the original on 1 December 2010. Retrieved November 21, 2010.
2. "2010 Performers". American Broadcasting Company. Archived from the original on 19 November 2010. Retrieved November 19, 2010.
3. Ziegbe, Mawuse (November 21, 2010). "Rihanna Opens American Music Awards With Island Flavor". MTV News. MTV Networks. Retrieved November 21, 2010.
4. Vena, Jocelyn; Elias, Matt (November 19, 2010). "Enrique Iglesias To Perform 'Raunchier' New Single At AMAs". MTV News. MTV Networks. Retrieved November 20, 2010.
5. Hammel, Sara (November 21, 2010). "Miley Cyrus to Sing 'Forgiveness and Love' at American Music Awards". People. Time Inc. Retrieved November 21, 2010.
6. Rodriguez, Jayson (November 21, 2010). "Diddy-Dirty Money Get AMA Crowd Swaying With 'Coming Home'". MTV News. MTV Networks. Retrieved November 21, 2010.
7. Kaufman, Gil (November 21, 2010). "Kid Rock Gets Mellow At The American Music Awards". MTV News. MTV Networks. Retrieved November 21, 2010.
8. Dinh, James (November 21, 2010). "Black Eyed Peas Give Glow-In-The-Dark AMA Performance". MTV News. MTV Networks. Retrieved November 22, 2010.
9. Vena, Jocelyn (November 21, 2010). "Justin Bieber Gets Serious With 'Pray' At AMAs". MTV News. MTV Networks. Retrieved November 21, 2010.
10. Kaufman, Gil (November 21, 2010). "Bon Jovi Bring Arena Rock To The American Music Awards". MTV News. MTV Networks. Retrieved November 21, 2010.
11. Kaufman, Gil (November 21, 2010). "Pink Toasts AMA Crowd With 'Raise Your Glass'". MTV News. MTV Networks. Retrieved November 21, 2010.
12. Ziegbe, Mawuse (November 20, 2010). "Ne-Yo Promises 'Theatrical' AMA Performance". MTV News. MTV Networks. Retrieved November 21, 2010.
13. Vena, Jocelyn (November 21, 2010). "Taylor Swift Goes 'Back To December' With Snowy AMA Performance". MTV News. MTV Networks. Retrieved November 21, 2010.
14. Kaufman, Gil (November 21, 2010). "Christina Aguilera Struts Through 'Express (Burlesque)' At AMAs". MTV News. MTV Networks. Retrieved November 21, 2010.
15. Rodriguez, Jayson (November 21, 2010). "Usher Shows Off Fancy Footwork At AMAs". MTV News. MTV Networks. Retrieved November 22, 2010.
16. Martens, Todd (November 21, 2010). "American Music Awards 2010: Rihanna, Katy Perry, Santana, Ke$ha and all the performances, graded". Los Angeles Times. Los Angeles: Eddy Hartenstein. Archived from the original on 28 November 2010. Retrieved November 22, 2010.
17. Vena, Jocelyn (November 21, 2010). "Ke$ha Proclaims 'We R Who We R' At AMAs". MTV News. MTV Networks. Retrieved November 21, 2010.
18. Vena, Jocelyn (November 21, 2010). "Backstreet Boys And New Kids On The Block Close The AMAs". MTV News. MTV Networks. Retrieved November 21, 2010.
19. "2010 Presenters". American Broadcasting Company. Archived from the original on 19 November 2010. Retrieved November 17, 2010.
20. Hibberd, James (November 22, 2010). "AMAs Hit All-Time Ratings Low". Billboard. Prometheus Global Media. Retrieved November 22, 2010.

External links

• American Music Awards of 2010 at the Internet Movie Database