AppFlood

AppFlood
Founded 2012
Headquarters Beijing
Website Official website

AppFlood is a programmatic mobile advertising platform created by PapayaMobile. It was launched in 2012, and in 2014 became the first mobile real-time bidding platform to be engineered and made available in China.[1]

History

AppFlood was launched in July 2012 by PapayaMobile, a mobile technology company previously known for its social gaming network.[2] By AppFlood's one-year anniversary, it had attracted 4,500 Android users and was delivering 1.3 billion impressions.[3] In April 2014, AppFlood launched a real-time bidding platform, the first to be engineered and made available in China.[4] The company had a stated goal being the leading company bridging China and western countries.[5] By August 2014 AppFlood had sent ads to 400 million mobile devices globally.[6] AppFlood is headquartered in Beijing and has offices in San Francisco and London.[7]

References

  1. Spencer, Alex (2014-04-08). "AppFlood Launches China's First RTB Platform". MobileMarketing. Archived from the original on 2014-10-31. Retrieved Oct 30, 2014.
  2. Perez, Sarah (2012-07-12). "PapayaMobile Is Out To Disrupt App Cross Promotions With Cost-Free, Commission-Free Network". TechCrunch. Retrieved Oct 30, 2014.
  3. Moubarak, Mo. "PapayaMobile's AppFlood Marks One Year With Significant Growth And iOS Compatibility". Social Games Observer. Retrieved Oct 30, 2014.
  4. Spencer, Alex (2014-04-08). "AppFlood Launches China's First RTB Platform". MobileMarketing. Archived from the original on 2014-10-31. Retrieved Oct 30, 2014.
  5. Aquino, Judith (2014-04-08). "Catching RTB Fever: AppFlood And Vserv.Mobi Unveil RTB Ad Exchanges". Ad Exchanger. Retrieved Oct 30, 2014.
  6. Doland, Angela (2014-08-18). "Meet the Chinese Company Putting Ads on Your Smartphone". AdAge. Retrieved Oct 30, 2014.
  7. About Us AppFlood Official Website

External links

This article is issued from Wikipedia - version of the 11/1/2016. The text is available under the Creative Commons Attribution/Share Alike but additional terms may apply for the media files.