BYU Adlab

BYU Adlab
Private
Industry Business Services
Founded 2003
Headquarters Provo, UT, USA
Key people
 Founders: AdLab director Jeff Sheets, Doug McKinlay
Products Advertising & Marketing
Website http://byuadlab.com/

BYU Adlab is an American advertising agency housed within the College of Fine Arts and Communications at Brigham Young University. Founded by Jeff Sheets and Doug McKinlay, it is one of the only university-sponsored advertising agencies in the world.[1]

History

Founded in 2003, the BYU Adlab now produces advertising campaigns for numerous national clients.[2] The BYU Adlab won the Student Gold ADDY Award for the Dorito's Nemesis campaign, one of only eight gold awards awarded by the American Advertising Federation from more than 60,000 applicants.[3] BYU Adlab students have gone on to work for Wieden+Kennedy, Crispin Porter + Bogusky, Goodby, Silverstein & Partners and McCann Erickson.

References

  1. ↑ "Pro-quality ad campaigns flowing out of BYU's AdLab". Deseret News. 2010-07-12. Retrieved 2011-03-07.
  2. ↑ "BYU's Ad Lab winning pro-level recognition". Deseret News. 2011-02-26. Retrieved 2011-03-07.
  3. ↑ "BYU students' commercial wins top honor". Salt Lake Tribune. 2011-09-17. Retrieved 2011-03-08.

External links


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