Badgeville

Badgeville
Private Company
Industry Software as a service (SaaS), Gamfication, Computer Software
Headquarters Redwood City, California (2014)
Area served
 Worldwide
Key people
 Kris Duggan (Co-Founder)
Wedge Martin (Co-Founder)
Jon Shalowitz (CEO & President)
Products Behavior Platform, Badgeville for Communities
Number of employees
 70 (Q1 2012)
Website www.badgeville.com
badgeville.com/wiki

Badgeville, Inc. is a privately held technology company founded in 2010 with headquarters in Redwood City, California, and an additional office in New York. The firm provides a SaaS-based technology for web and mobile sites to measure and influence user behavior. The firm provides a software as a service platform that enables businesses to apply behavior-influencing techniques, such as gamification, in their web and mobile experiences; customers include American Express, Oracle, Samsung, Bell Media, Kendall-Jackson and Philips Electronics.

History

The company was founded by Kris Duggan and Wedge Martin, and launched at TechCrunch Disrupt on September 27, 2010 .[1] At that time, the company had raised less than $300k in angel funding.[2]

In November 2010, the firm raised a $2.5M Series A round led by El Dorado Ventures and Trinity Ventures.[3] Badgeville subsequently raised a $12M Series B Round in July 2011, led by Norwest Venture Partners and El Dorado Ventures.[4]

In September 2011, it announced Social Context, which enabled businesses to add social mechanics to their web and mobile experiences.[5] In November 2011, Badgeville unveiled the Behavior Platform for Enterprise, expanding their business beyond gamification to include enterprise employee management and community reputation systems.[6][7]

Social Fabric

Social Fabric is a social-mechanics product that was launched by Badgeville in September 2011[8] during the TechCrunch Disrupt conference to help drive user engagement and loyalty to websites. The product was offered to clients as a SaaS, and complements Badgeville’s game mechanics products by enabling ordinary websites to obtain social elements currently available only on social network websites.[9] An aspect of Social Fabric is Personalized Activity Streams (as opposed to general activity streams), whereby each activity feed in Social Fabric is based on an algorithm that contextualizes it to the user’s activities, interests, and friends. Social Fabric also provides notifications and alerts,[10] and enables users to follow people or topics and view new activities and content in real time.

Partners and clients

The company provides integrations of its platform with third-party platforms and software including Jive Software, Yammer, Zendesk, Salesforce.com, Sharepoint and Bazaarvoice. According to its website, Badgeville's customers have included EMC, Samsung, Deloitte, Marketo, Bell Media, CA Technologies, American Express, Kendall Jackson, AT&T, and others.[11] In addition to customers, the company site lists multiple partners. Badgeville partners with Independent Software Vendors (ISVs), including: Oracle, Yammer, and IBM, among others. Other Badgeville partners are System Integrators, including: Accenture and Deloitte. Badgeville also partners with agencies, such as Media Interactive, Crimson Consulting Group, and Hinttech.[12]

Awards and reception

In November 2011, Badgeville was named to Forbes' list of America's 100 most promising companies.[13] In April 2012, the company was named "Cool Vendor" in Social CRM by Gartner [14] In May 2013, Badgeville given Codie Award and named Best Cloud Platform as a Service by SIIA [15] In November 2011 Badgeville was named to Forbes' list of America's 100 most promising companies.[16]

References

  1. ↑ Duggan, Kris (2011-02-12). "Lessons From TechCrunch Disrupt Audience Choice Winner Badgeville's Launch". TechCrunch. Retrieved 2011-12-13.
  2. ↑ Siegler, MG (2010-09-27). "Badgeville Wants To Layer Social Gaming (And Yes, Badges) Across The Entire Web". TechCrunch. Retrieved 2011-08-26.
  3. ↑ Vadav, Sid (2010-11-22). "Badgeville Raises $2.5M to Spread Game Mechanics Across the Web". VentureBeat. Retrieved 2011-08-26.
  4. ↑ T, Dean (2011-07-13). "Badgeville Raises $12M to Lead the Way in Gamification". VentureBeat. Retrieved 2011-08-26.
  5. ↑ Geron, Tomio (2011-09-12). "Badgeville Looks Beyond Gamification with 'Social Fabric'". Forbes. Retrieved 2011-12-12.
  6. ↑ Badgeville, Press Release (2011-11-07). "Badgeville Unveils First Behavior Platform". marketwire. Retrieved 2011-12-12.
  7. ↑ Carr, David (2011-11-07). "Badgeville Takes Cue From Facebook With 'Behavior Graph'". InformationWeek. Retrieved 2011-12-12.
  8. ↑ Perez, Sarah (September 12, 2011). "On Its One-Year Anniversary, Badgeville Launches A New Product Called Social Fabric". TechCrunch. Retrieved October 28, 2016.
  9. ↑ Takahashi, Dean (September 12, 2011). "Badgeville adds social fabric analysis to its gamification suite". VentureBeat. Retrieved October 28, 2016.
  10. ↑ "Badgeville's Social Fabric Gives Any Website a Facebook-Style News Feed". Adweek. September 12, 2011. Retrieved October 28, 2016.
  11. ↑ Badgeville. "'Customers'". Badgeville. Retrieved 2014-07-10.
  12. ↑ Badgeville. "'Partners'". Badgeville. Archived from the original on 2014-07-14. Retrieved 2014-07-10.
  13. ↑ Forbes, America's Most Promising Companies List (2011-11-30). "America's Most Promising Companies, #92". Forbes. Retrieved 2011-12-12.
  14. ↑ Badgeville, Badgeville Named as Cool Vendor (May 2012). "Cool Companies". Forbes. Retrieved 2011-12-12.
  15. ↑ SIIA. "'Badgeville: Winner in Best Cloud Platform as a Service'". SIIA. Archived from the original on 2014-07-14. Retrieved 2014-07-15.
  16. ↑ Forbes, America's Most Promising Companies List (2011-11-30). "America's Most Promising Companies, #92". Forbes. Retrieved 2011-12-12.

Further reading

External links

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