Beatport

Beatport
Opened January 7, 2004 (2004-01-07)
Platforms Cross-platform (web-based application)
Format MPEG Layer 3 (.mp3) @ 320 kbit/s,
WAVE Audio (.wav),
Audio Interchange File Format (.aiff)
Restrictions None
Preview Ad-free streaming of all songs
Website www.beatport.com
Alexa rank Decrease 4,248 (February 2016)[1]

Beatport is an electronic music-oriented online music store. The company is based in Denver, Colorado with offices in Los Angeles, California, San Francisco, Amsterdam, The Netherlands and Berlin, Germany. Beatport is oriented primarily towards DJs, selling full songs as well as resources that can be used for remixes.[2]

Established in 2004, the service was acquired in 2013 by Robert F. X. Sillerman's company SFX Entertainment for a reported price of slightly over $50 million.[3] In 2014, as part of an effort to widen its audience, Beatport expanded into original content oriented towards fans of electronic dance music, covering EDM news and culture, and offering on-demand music streaming from its catalog and live streaming events.

SFX Entertainment filed for chapter 11 bankruptcy on February 1, 2016, and Beatport was subsequently put up for sale, with an auction scheduled for May.[4] However, the auction has since been suspended, and Beatport shut down its original content operations on May 10, 2016 to focus on its core music sales business.

History

2004–2006: Founding

The first version of Beatport's web store, Beatport 1.0, was released on January 7, 2004 and consisted of 79 electronic music record labels in its catalog.[5] Half a year later, Beatport was beginning to become recognized after a few collaborations with well-known DJs and partnerships with the technology company Native Instruments.[5] In January 2005, a revised Beatport 2.0 was released, with a catalog of over 100,000 tracks supplied by 2,700 signed labels. Beatport was also made accessible through a scaled-down GUI embedded within DJ software: Traktor DJ Studio by Native Instruments. On August 7, 2006 Beatport released Beatport 3.0 Fully Loaded, the third version of its original store, which featured improvements to navigation, customized content subscription via My Beatport, and new payment options.

2007–2008: Beatport Player

In February 2007, Beatport launched the Beatport Player, a viral marketing web widget to play back relevant content by Artist, Label, Genre, and Chart. Built using Adobe Flash and HTML, the player gives users the ability to create custom, dynamic playlists from song previews of Beatport's catalog to be embedded into nearly any HTML website.

In August 2007, Beatport launched a community-oriented music site, Beatportal, whose stated mission is "...to provide music lovers with up-to-date information about the world of electronic music". Following up on the idea of the community-oriented site, Beatport introduced the Beatport Music Awards on March 18, 2008. Each year Beatport users can vote for the best electronic music artists in an effort to trace the progress of these artists over the years or determine which has the largest growing fan base. The BMAs are broken down into 19 categories, including Best Artist categories from each genre, Best Remix, and Best Single. The nominees for the BMAs are based solely on unit sales at Beatport.

2009–2012: The New Beatport

The third version of the online store, named "The New Beatport", was released on January 21, 2009.[6] Multiple features were added to the site including embedded artwork in purchased music, a new user-preference system named "My Beatport", keyboard shortcuts and sitewide multilingual support.[7] As a newer version of the store, it integrated the use of a Adobe Flex 3 web application provided by RealEyes Media.[7] On July 14, 2011, Beatport launched their HTML5 website with new features, designs and a new platform.

The annual revenue of Beatport for 2012 was reportedly around $15–18 million, with losses of $2 million.[8]

2013–2015: SFX acquisition

In February 2013, Beatport was acquired by Robert F.X. Sillerman's SFX Entertainment, a conglomerate focusing on EDM properties such as festivals and promoters.[9] Additionally, Beatport announced a partnership with the music recognition service Shazam, which would allow the service to index Beatport's catalog so its songs can be recognized by Shazam's app.[10] In December 2013, the company laid off 20 employees in the Denver office and six in San Francisco, reportedly leaving the site's technical infrastructure supported by only a skeleton crew.[11]

Under SFX ownership, Beatport began to reposition itself towards the overall electronic dance music culture. In 2014, On January 6, 2014, Clear Channel Media and Entertainment (now known as iHeartMedia) announced that as part of a wider marketing partnership with SFX, it syndicated a Beatport top 20 countdown show to its major-market contemporary hit radio stations beginning later in the year. Clear Channel staff, including John Sykes, believed that the deal (particularly the Beatport countdown show) would help provide a higher level of national exposure to current and up and coming EDM artists (Clear Channel's syndication division Premiere Networks also produces the American Top 40).[12][13][14]

In December 2014, Beatport revamped and repositioned its services in an effort to appeal more widely to mainstream users—primarily, general fans of electronic music. Beatport CEO Greg Consiglio and exeuctive creative director Clark Warner explained that only 300,000 of the site's 50 million unique users had actually purchased music from the service, and that the majority of users were using the Beatport store's time-limited samples of tracks for music discovery instead.[15] As part of these efforts, Beatport launched a free music streaming service, which allows users to stream full-length songs from Beatport's library, as well as curated playlists and charts. Beatport also began to place a larger focus on editorial content (including EDM-related news), as well as live streaming shows and festival coverage via the Beatport Live platform. In March 2015, the site launched a mobile app, featuring the streaming service, and a "Beatport Shows" feature which highlights upcoming events and provides integrated access to ticket purchases.[16] The streaming service is subsidized by Beatport's store, which was re-branded as Beatport Pro (in concert with the service's desktop client software) and remains primarily focused towards professionals.[15][17][18]

2016–present: SFX bankruptcy and cutbacks

Beatport incurred US$5.5 million in losses for 2015.[19] In March 2016, as part of SFX's bankruptcy, the company announced that it planned to auction off Beatport and digital firm Fame House to focus more on its live events business.[20] On May 10, 2016, Beatport announced that the auction of the company had been suspended, and that it would instead cut back its operations to focus solely on its music sales business—resulting in the discontinuation of Beatport's streaming, live and original content operations.[21] The company also announced layoffs as it underwent restructuring, with as many as 49 employees departing the workforce.[21]

Music catalog

At launch, Beatport offered tracks from 79 electronic music labels to customers worldwide.[5] Over the years, the company has grown and expanded its music catalog to include more artists and differentiations of the electronic genre such as house, techno, drum & bass, and dubstep.

Sales of sample packs and remix stems, in the "Beatport Sounds" section, grew from an annual revenue of $600,000 in 2010 to $6 million in 2012.[2]

Digital rights management

All tracks on Beatport are provided free of DRM. There are no restrictions on the number of devices to which a purchased song can be transferred nor the number of times any individual song can be burned to CD.

Awards

International Dance Music Awards (IDMA)

See also

References

  1. ↑ "Beatport.com Site Info". Alexa Internet. Retrieved February 27, 2016.
  2. 1 2 "Beatport's Matthew Adell on Shazam Deal, Why Music Biz Is a 'Disaster Model'". Billboard.com. 2013-02-07. Retrieved 2015-05-08.
  3. ↑ Sisario, Ben (26 February 2013). "SFX Entertainment Buys Electronic Dance Music Site". The New York Times.
  4. ↑ Coultate, Aaron (2016-04-01). "Robert Sillerman signs off as SFX Entertainment CEO with letter to staff". Resident Advisor. Retrieved 2016-04-03.
  5. 1 2 3 "Beatport". Sonic Vista Academy. Retrieved 2012-11-19.
  6. ↑ "The new Beatport puts the power back in your hands". Beatport Buzz. 2011-01-14. Retrieved 2015-09-29.
  7. 1 2 "Case Study: Beatport Website". RealEyes Media Blog. 2011-01-15. Retrieved 2015-09-29.
  8. ↑ "Robert F. X. Sillerman Continues to Grow EDM Empire With Purchase of Beatport". The Hollywood Reporter.
  9. ↑ Sisario, Ben (26 February 2013). "SFX Entertainment Buys Electronic Dance Music Site". Media Decoder. The New York Times. Retrieved 16 April 2013.
  10. ↑ "Beatport's Matthew Adell on Shazam Deal, Why Music Biz Is a 'Disaster Model'". Billboard.biz. Retrieved 21 September 2013.
  11. ↑ Cameron, John (2016). "Investigating How SFX Entertainment Destroyed Beatport". We Got This Covered. Retrieved 2016-04-03.
  12. ↑ "SFX and Clear Channel Partner for Digital, Terrestrial Radio Push". Billboard.biz. Retrieved 6 January 2014.
  13. ↑ "John Sykes, Robert Sillerman on New Clear Channel, SFX Partnership: 'We Want to Be the Best'". Billboard.biz. Retrieved 6 January 2014.
  14. ↑ Clear Channel and SFX Strike Electronic Dance Music Marketing Deal from The Wall Street Journal (January 6, 2014)
  15. 1 2 "Beatport Aims to Be the One-Stop Streaming Shop for DJs with New Strategy". Billboard. Retrieved 9 March 2016.
  16. ↑ "Dance music service Beatport finally launches an app". The Verge. Retrieved 10 March 2016.
  17. ↑ "First Look At Beatport's Free Dance Music Streaming Service". TechCrunch. Retrieved 9 March 2016.
  18. ↑ "How Beatport hopes to become the home of electronic music". The Next Web. Retrieved 9 March 2016.
  19. ↑ McDermott, Matt (2016-03-01). "SFX to sell off Beatport". Resident Advisor. Retrieved 2016-04-03.
  20. ↑ "SFX to Auction Off Beatport in May, Looks to Sell Fame House". Beatport. Retrieved 9 March 2016.
  21. 1 2 "Beatport Suspends Auction and Shuts Down Streaming, News and Events Divisions". Billboard. Retrieved 11 May 2016.
  22. ↑ "30th Annual International Dance Music Awards - Winter Music Conference 2015 - WMC 2015". Wintermusicconference.com. Retrieved 2015-05-08.
  23. ↑ "30th Annual International Dance Music Awards - Winter Music Conference 2015 - WMC 2015". Wintermusicconference.com. Retrieved 2015-05-08.
  24. ↑ "30th Annual International Dance Music Awards - Winter Music Conference 2015 - WMC 2015". Wintermusicconference.com. Retrieved 2015-05-08.
  25. ↑ "30th Annual International Dance Music Awards - Winter Music Conference 2015 - WMC 2015". Wintermusicconference.com. Retrieved 2015-05-08.
  26. ↑ "30th Annual International Dance Music Awards - Winter Music Conference 2015 - WMC 2015". Wintermusicconference.com. Retrieved 2015-05-08.
  27. ↑ "30th Annual International Dance Music Awards - Winter Music Conference 2015 - WMC 2015". Wintermusicconference.com. Retrieved 2015-05-08.
  28. ↑ "30th Annual International Dance Music Awards - Winter Music Conference 2015 - WMC 2015". Wintermusicconference.com. Retrieved 2015-05-08.
  29. ↑ "30th Annual International Dance Music Awards - Winter Music Conference 2015 - WMC 2015". Wintermusicconference.com. Retrieved 2015-05-08.
  30. ↑ "30th Annual International Dance Music Awards - Winter Music Conference 2015 - WMC 2015". Wintermusicconference.com. Retrieved 2015-12-23.

Further reading

External links

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