Bernini (fashion)

Bernini is a men's fashion company based in Beverly Hills that was popularized in the 1990s and expanded rapidly into multiple stores.[1][2] The clothing was sold out of a boutique store on Rodeo Drive before adding multiple locations there and elsewhere.[1][2][3] Bernini's stores offers "the very best menswear", and some branches sell custom-made suits.[3] Pricing for a suit, shirt, and shoes could run into the thousands of dollars.[1]

Visitors to the line's many stores have included rappers like Puff Daddy and basketball player Michael Jordan.[1][4]

By 1998, Bernini had expanded to three locations on Rodeo Drive, including the original store at 346 N. Rodeo, Bernini Sport at 326 N. Rodeo, and Bernini Couture at 355 N. Rodeo[5]—leading to the facetious observation that Rodeo Drive was "threatening to become 'Bernini Drive'".[2]

As of 2009, Bernini also operated a number of shops in Las Vegas, including a Bernini and "the fancy men's clothing store"[4] Bernini Collections at Caesars Palace Forum shops, a Bernini Couture at Caesars Palace Appian Way shops, and The Bernini Collezioni at the MGM Grand, which sells items from other companies including Brioni, Canali, Versace, Hugo Boss, and Zegna.[3]

References

  1. 1 2 3 4 Mark Curry, Dancing with the Devil: How Puff Burned the Bad Boys of Hip-Hop, NewMark Books, 2009, p. 111, ISBN 9780615276502
  2. 1 2 3 Scott Huver, Mia Kaczinski Dunn, Inside Rodeo Drive: The stores, the stars, the story, Angel City Press, 2001, p. 82, ISBN 9781883318475
  3. 1 2 3 Fodor's Las Vegas 2009, Random House, p. 199 ISBN 9781400007028
  4. 1 2 Jordan misses Bennett's show, Associated Press (Rome News-Tribune), August 31, 1997, p. 10-B
  5. ↑ Los Angeles Magazine, August 1998, p. 58


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