BettyConfidential

BettyConfidential.com is a United States women’s online magazine. It has 2.5 million unique visitors a month. Its comScore is 7, above glam.com, posh.com, Instyle.com, Elle.com and Allure.com. April 28, 2010, BettyConfidential won Editorial Excellence at min's Best of the Web Awards.Beating out Conde Nast’s Concierge.com, The Daily Beast and FourSeasonsMagazine.com. It is a business unit of Desha Productions Inc..

Features

Content

BettyConfidential.com posts daily content Monday through Friday in each of its sections: Celebrity, Mean Betty, Style + Beauty, Diet + Health,Love + Sex,Mama Betty and Big News! Launched in March 2008, BettyConfidential.com features 90 percent original content. Articles range from Internet dating, interviews with celebrities, to covering New York Fashion Week. It is targeted to women in their 20s, 30s and 40s. The site includes polls and surveys, daily updates from Gossip Betty and seven of its sections on the site's homepage.

History

Launched in March 2008, BettyConfidential.com was co–founded by author and television commentator Deborah Perry Piscione and Internet entrepreneur Shaun Marsh.[2] After conducting studies of women on the internet, both Piscione and Marsh wanted to connect women who shared similar life stages, circumstance, goals, and interest in order for them to help and support other women.

The name Betty was chosen for the website to convey a trustworthy friend. Confidential was chosen to represent the hidden aspirations that exist in all women.[3]

Deborah Perry Piscione, Betty's CEO and co-founder, is one of the recipients of the Women's Initiative "Women-Owned Business of the Year" award on * November 10, 2009. Myrna Blyth, BettyConfidential's Editor-in-Chief, was named one of Min's "Top 21 Social Media Superstars."

June 23, 2010:BettyConfidential was selected as one of ForbesWoman's Top 100 Websites for Women in 2010.

BettyConfidential partners with Six Apart. * July 27, 2010: BettyConfidential’s CEO, Deborah Perry Piscione, was interviewed by The New York Times about a very hot topic — maternity leave for working women.

Contributors

The editorial department is headed up by editor-in-chief April Daniels Hussar. It was previously run by Myrna Blyth -author, TV commentator and editor in chief of Ladies' Home Journal, and founding editor-in-chief of More Magazine. The editorial staff is Sarah Polonsky, Senior Editor: Celebrities, Jane Farrell, Senior Editor: Mama Betty, Libby Keatinge, Senior Editor: Love+Sex, PJ Gach, Senior Editor: Style+Beauty, Faye Brennan, Assistant Editor, Kathryn H. Cusimano, Assistant Editor, Carolyn French, Editorial Assistant[4] A comprehensive list of contributors can be found here http://www.bettyconfidential.com/ci/team.html.

CNN’s Soledad O'Brien serves as chairman of the advisory Board. Members of BettyConfidential.com’s Advisory Board are listed here http://www.bettyconfidential.com/ci/advisoryboard.html.

External links

References

  1. ↑ http://www.clipsyndicate.com/publish/video/539870/women_on_the_web?wpid=1817
  2. ↑ http://www.sfgate.com/cgi-bin/article.cgi?file=/c/a/2008/08/17/LVK811GDD8.DTL
  3. ↑ http://www.portfolio.com/views/blogs/mixed-media/2008/03/13/new-womens-site-picks-a-name-to-dye-for
  4. ↑ "Archived copy". Archived from the original on 2010-04-30. Retrieved 2009-06-09.
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