Biba Apparels

Biba Apparels Pvt. Ltd.
Industry Fashion
Founded 1988 (1988)
Founder Meena Bindra
Headquarters New Delhi, India
Revenue INR 600 Cr
Website www.biba.in

Biba Apparels is an Indian fashion brand founded by Meena Bindra in 1988 from her home in New Delhi, India.[1] It has 150 brand outlets and 225 multi-brand outlets. Biba recorded sales of INR 600 crore in 2014-15.[2]

History

In 1986, Meena Bindra started the company from her home in New Delhi. Biba opened its first standalone store in Mumbai in 2004.[3] Kishore Biyani’s Future Group acquired 6.5% stake in Biba in 2007.[4]

Future group divested from Biba Apparels in 2013.[5] In 2014, Biba Apparels acquired a minority stake in designer label Anju Modi.[6]

Biba, in October 2014, launched its own e-commerce portal biba.in, to leverage the country's fast growing e-commerce space.[7] In order to tap the value segment market and the youth segment of tier 2 and 3 cities, a new line of Indian wear under brand Rangriti was launched by Biba in 2014.[8]

Bollywood fashion

In 2002, BIBA tied up with Mukta arts to replicate designer costumes from four of its movies Taal, Yaadein, Pardes and Badhai Ho Badhai, thus tapping the Merchandising movie memorabilia of Indian market.[9] It made its first stint in Bollywood merchandising with its integration in Na tum Jaano Na Hum followed by many others including blockbuster movies such as Devdas, Hulchal and Baghban[10][11]

Collaboration

In October 2012, BIBA joined hands with designer Manish Arora by taking up 51% stake in ‘Indian by Manish Arora ’ brand.‘Indian by Manish Arora ’ is a fashion apparel brand launched in 2009 which offers apparels such as salwar kameez, sarees, lehengas, kurtis, tunics, T-shirts and many more.[12]

With its Design collaboration with Rohit Bal a niche collection ‘BIBA by Rohit Bal,’ was launched in 2013 to be retailed at select BIBA stores.[13] The collection’s main focus was embroidery, gold and silver cutwork, and elegant Mughal block print patterns.

References

  1. ↑ "BIBA:Celebrating everyday occasions". Afaqs!. Jan 2015. Retrieved 2015-03-25.
  2. ↑ "Biba Apparels: Redefining Ethnic Wear For Women". Forbes India. July 2014. Retrieved 2015-03-09.
  3. ↑ "Biba's 100th outlet opens in Udaipur". Nov 2012. Retrieved 2015-09-30.
  4. ↑ "Kishor Biyani exits Biba". Nov 2013. Retrieved 2015-09-30.
  5. ↑ "Future Lifestyle Fashions exits apparel firm Biba". Oct 2013. Retrieved 2015-03-10.
  6. ↑ "Biba Apparels Picks Up Stake In Anjuman Brand". Oct 2014. Retrieved 2015-03-10.
  7. ↑ "Biba Launches ecommerce portal". Oct 2014. Retrieved 2015-07-31.
  8. ↑ "Biba Apparels to enter mass segment with Rangriti". Apr 2014. Retrieved 2015-07-31.
  9. ↑ "Biba Apparels, Mukta tie up for movie merchandising". 19 July 2002. Retrieved 2015-08-10.
  10. ↑ "Movie merchandising- Hit or miss?". 19 July 2002.
  11. ↑ "Biba's Journey Through Time". Retrieved 2015-08-10.
  12. ↑ "Manish Arora, BIBA form JV to retail designer label". Economic Times. Oct 2012. Retrieved 2015-09-02.
  13. ↑ "Rohit Bal woos the masses with a special collection in collaboration with BIBA". 2013-09-27. Retrieved 2015-08-20.

External links


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