Brandweek
| Chief editor | Todd Wasserman[1] |
|---|---|
| Categories | Marketing |
| Frequency | Weekly |
| Publisher | e5 Global Media |
| First issue | 1986 |
| Final issue | April 2011 |
| Country | United States |
| Based in | Boston |
| Language | English |
| Website | Brandweek.com |
| ISSN | 1064-4318 |
Brandweek was a weekly American marketing trade publication that was published between 1986 and April 2011.
History and profile
First published in 1986 as Adweek's Marketing Week, the publication changed its name in 1992 after facing a legal threat from the UK's Marketing Week magazine. Brandweek covered the world of marketing from big-budget ad campaigns to under-the-radar guerrilla efforts. The publication is part of the AdweekMedia Group of magazines owned by The Nielsen Company. It published 46 print issues a year in addition to Brandweek.com and a series of e-mail newsletters focusing on shopper, digital, Hispanic and green marketing. It was merged into Adweek in 2011. The last issue of the magazine was published in April 2011.[2]
Brandweek's flagship properties included Superbrands[3] and Marketer of the Year.[4]
In January 2009, it launched its blog Brandfreak,[5] which took an irreverent look at the world of marketing and branding.
References
- General
- Govoni, Norman (2003). Dictionary of Marketing Communications. SAGE. p. 24. ISBN 0-7619-2771-9.
- Specific
- ↑ Ali, Rafat (October 21, 2008). "Nielsen Reorgs Adweek, Brandweek, Mediaweek; Layoffs; Why Three Anymore?". The Washington Post. Katharine Weymouth. Retrieved October 29, 2008.
- ↑ Stuart Elliot (January 14, 2013). "Brandweek's Obituary Proves Premature". The New York Times. Retrieved December 1, 2015.
- ↑ Adweek – Breaking News in Advertising, Media and Technology. Brandweek.com (July 13, 2012).
- ↑ Adweek – Breaking News in Advertising, Media and Technology. Brandweek.com (July 13, 2012).
- ↑ Home page. BrandFreak.