Burgs (fast-food chain)

Burgs
Private
Industry Restaurants
Genre Fast food
Founded Bandra, Mumbai, India (22 March 2012 (2012-03-22))
Founder Sanjay Kilachand[1]
Headquarters Mumbai, Maharashtra, India[2]
Number of locations
 5 (2013)
Area served
 Mumbai and Pune
Key people
 Subroto Mukherjee (COO)[3]
Products Gourmet burgers, french fries, onion rings, salads, ice cream shakes
Owner Sanjay Kilachand[1]
Website www.burgs.in

Burgs is an Indian fast food chain[4] that mainly serves gourmet burgers including chicken, lamb, fish, prawn, beef and pork, as well as veggie burgers.[5][6] It also serves ice cream shakes,[2] iced tea, Orangina, B'lue and soft drinks. It is owned by Mumbai-based Sanjay Kilachand.[1] The first Burgs outlet opened on Waterfield Road, Bandra, Mumbai on 22 March 2012.[1][7] The decor in Burgs's outlets features plastic chairs, tables, bright lighting and colours.[8]

The restaurant's signature burgers are The Burg and The Big Burg.[2] The Big Burg is made of two buffalo tenderloin patties, with béarnaise sauce and caramelized shoe string onions. The Burg is exactly the same, but is made with a single patty.[7] The Times of India described The Big Burg as the company's "equivalent of the Big Mac".[8] Burgs sells some burgers which are compatible with a Jain diet.[9]

Following the opening of the first outlet in Bandra, Burgs opened two more outlets, one each in Mumbai and Pune. Burgs opened its fourth outlet in Carter Road, Bandra on 21 February 2013.[10] A 1200 sq ft outlet, the fourth in Mumbai and fifth overall was opened in R City Mall, Ghatkopar in July 2013.[11] This was Burgs first outlet in a Mumbai mall. The company plans to have 200 stores in India by 2023.[3][12]

Advertising

Burgs' slogan is "Gourmet Goodness".[2] Following the opening of their fifth outlet in July 2013, Gozoop, a cross-functional digital agency, was assigned the company's social media business. Gozoop's task is to amplify Burgs' social presence and brand awareness. Gozoop had previously organized a five-day-long campaign for the opening of the fifth outlet.[13][14]

Locations

As of July 2013, Burgs has a total of 5 outlets in India, four in Mumbai and one in Pune.

Mumbai
Pune

References

  1. 1 2 3 4 "Burgs: Bandra To Get Gourmet Burger Joint". BPBWeekend. 2012-02-28. Retrieved 2013-07-15.
  2. 1 2 3 4 "Tip of the Burg". The Indian Express. 2013-02-16. Retrieved 2013-07-15.
  3. 1 2 "Burgs launches 4th Mumbai outlet in Ghatkopar". Hospitality Biz India. 2013-07-10. Retrieved 2013-07-15.
  4. ↑ "Mumbai's New Burger King". The Indian Express. 2012-04-01. Retrieved 2013-07-15.
  5. ↑ "Burgs Hits Downtown Mumbai". Inonit.in. 2012-03-23. Retrieved 2013-07-15.
  6. ↑ "Dining Out: Burg's Mumbai Burgers". GQ India. Retrieved 2013-07-15.
  7. 1 2 Purva Maehra (2012-03-24). "Restaurant Review: Burgs". Mumbai Boss. Retrieved 2013-07-15.
  8. 1 2 Karen Anand (2012-12-02). "Restaurant review: Burgs (American)". The Times Of India. Retrieved 2013-07-15.
  9. ↑ "Restaurants & Cafés>Reviews : Burgs". Time Out Mumbai. 2012-04-13. Retrieved 2013-07-15.
  10. 1 2 "BURGS spreads its wings at Carter Road". afaqs!. 2013-02-21. Retrieved 2013-07-15.
  11. ↑ "Burgs opens fifth outlet in the country at Mumbai". Indiaretailing.com. 2013-07-11. Retrieved 2013-07-15.
  12. ↑ "Burgs launches its 5th outlet in Mumbai". Indiainfoline.com. 2013-07-09. Retrieved 2013-07-15.
  13. ↑ "Gozoop bags social media mandate for burger chain Burgs". Exchange4media.com. exchange4media News Service. 2013-07-12. Retrieved 2013-07-15.
  14. ↑ "Gozoop wins social media mandate of burger chain Burgs". Bestmediainfo.com. BestMediaInfo Bureau. 2013-07-12. Retrieved 2013-07-15.
  15. ↑ "Review: Burgs, Pune". The Tossed Salad. August 2012. Retrieved 2013-07-15.
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