Burnitup!

For other uses, see Burn It Up (disambiguation).
"Burnitup!"
Promotional single by Janet Jackson featuring Missy Elliott from the album Unbreakable
Released September 25, 2015 (2015-09-25)
Format Digital download
Genre Dance[1]
Length 4:09
Label
  • Rhythm Nation
  • BMG
Writer(s)
Producer(s)

"Burnitup!" (stylized as "BURNITUP!") is a song by American singer Janet Jackson featuring rapper Missy Elliott recorded for Jackson's eleventh studio album, Unbreakable (2015). It was written and produced by Jackson, Dem Jointz, Jimmy Jam and Terry Lewis and Elliott. The song marked the fourth time Jackson and Elliott collaborated together. The first was on 1998 remixes of "Go Deep," the second in 2001 on a remix of "Son of a Gun" from All for You (2001), and the last on "The 1" from Discipline (2008).[2]

"Burnitup!" was released as a promotional single from the album on September 25, 2015, while a digital promo single containing the album's version and a radio edit was released on October 5, 2015. The dance song contains electronic beats, processed vocal samples, "crisp" house drums, glossy keys and thick synth-bass in its instrumentation. Lyrically, the song finds Jackson promising to "dance like no one's watching" and "show you how to burn it up", while Elliot hypes the crowd. The song received positive reviews from critics, who commended the song for being a "club-ready" track and very energetic. It is the opening track from Jackson's 2015–16 Unbreakable World Tour.

Background and release

"Burnitup!" serves as the fourth collaboration between Jackson and Elliott (pictured).

For "Burnitup!", Jackson invited American rapper Missy Elliott, with whom she had previously collaborated several times.[3] Elliott commented, "Working with Janet is unbelievable. Although we are great friends and have been for so long, I am still her biggest fan. Sometimes, I still have to pinch myself when I call her and she picks up the phone or texts me because she is still Janet Jackson! The superstar that I would run to the TV to watch her videos and dance moves, so for me I'm honored to be on any Janet record. I'm humbled whenever she asks because she inspires and continues to inspire me, always!."[3] Jackson responded that it is always great to work with friends, and Elliott was a dear one. It was natural to record a song together for both of them, as they had a great time doing it.[3] The song's producers, Jimmy Jam and Terry Lewis, said that "Janet and Missy working together is a case of one plus one equaling 10."[4] The song was first played on MistaJam's BBC Radio 1 show on September 24, 2015, and then released for digital download the day after.[5] A promotional digital single containing the album's version and a radio edit of the song was released on October 5, 2015.[6]

Composition

"Burnitup!" was written and produced by Janet Jackson, Dem Jointz, Jimmy Jam and Terry Lewis and Missy Elliott. It also features Elliott as a rap guest. It is composed as an uptempo dance song[1][7] with electronic beats, with processed vocal samples, "crisp" house drums, "glossy" keys and "thick" synth-bass.[8] The opening of "Burnitup!" warns listeners with a voice shouting "Incoming!", before Elliott starts rapping, and hypes listeners up before Jackson's vocals and makes some kitty-quoting "meow" sounds.[5][9] Jackson then asks "Mr. DJ" to "turn it up" and the crowd to "dance like no-one's watching", while Elliott raps "Make it work, make it work, make it work".[10] Elliott also instructs the listener, rapping "Dis dat jam, now do yo dance"[sic] and giving shout-outs to Jackson, who teases "Just give me that fire and Imma show you how to burn it up".[8][11]

Critical reception

"Burnitup!" received positive reviews from music critics. Billboard's Colin Stutz called it a "club-ready jam".[12] Shenequa Golding from Vibe noted that "Missy infuses her signature personality on the electronic single, while Janet's smooth voices coats the fast-paced track".[13] Alex Hudson of Exclaim commented that Elliott, combined with the song's "thumping electronic swagger and DJ-encouraging melodies", makes it an energetic pop anthem.[5] Francesca Dunn from i-D complimented Jackson's "joyously hooky vocals" which she displayed around the track.[9] Spin magazine's Brennan Carley noted that "heel-nipping track featuring Missy Elliott [who is] in fine form, doing a tongue-twisting verse to usher in Jackson's perfectly aerated harmonizing".[14] Maeve McDermott from USA Today was positive, saying "Ms. Jackson doesn't just make music for the bedroom—Burnitup! seems tailor-made for booming club speakers, all anchored by drill-sergeant rapping from—yes, she's baaaack!—Missy".[15] James Vincent, writer for The Verge, noted that both artists featured on the song have been relatively absent from the music world for a while, and "Burnitup!" shows why it is good to have them back.[16]

Andy Kellman of AllMusic picked the track as one of the best on the album, noting that it serves to "increase the intensity and anticipation, [...] a simultaneously hard and light dance track with Missy Elliott hyping the crowd."[1] Glenn Gamboa of Newsday called it "a hard-hitting dance floor delight, alternating stretches of smooth soul and thudding beats, not to mention Elliott's charming cameo."[17] Mof Gimmers of The Quietus named it a "high profile track,"[18] while Mikael Wood of Los Angeles Times labeled it "a boisterous duet with Missy Elliott."[19] Evan Sawdey of PopMatters praised "Jackson’s musings [for] never ris[ing] above generic will.i.am-styled vagueries."[20] Michael Arceneaux of Complex applauded the track for "just mak[ing] you happy to hear Janet’s voice—with the just as musically missed Missy Elliott, no less—on an uptempo track."[21] Lucas Villa of AXS opined that "it's refreshing to hear Janet reclaim the throne and rekindle her love for the club. "BURNITUP!" is a hot-and-heavy return to form for Ms. Jackson."[22] In contrast, Annie Zaleski wrote for The A.V. Club that the song "doesn’t quite overcome dated-sounding production and overly generic exhortations about DJs and dancing."[23]

Live performance

"Burnitup!" is performed as the opening number on Jackson's 2015–16 Unbreakable World Tour, with Elliott appearing on screens.[24][25]

Charts

Chart (2015) Peak
position
Belgium (Ultratip Flanders)[26] 68
Japan Hot 100 (Billboard)[27] 16
UK Singles (Official Charts Company)[28] 137
UK R&B (Official Charts Company)[29] 38
UK Indie (Official Charts Company)[30] 48
US Bubbling Under R&B/Hip-Hop Songs (Billboard)[31] 3
US R&B Songs (Billboard)[32] 17

Release history

Region Date Format Label Ref.
Worldwide September 25, 2015
Digital download
  • Rhythm Nation
  • BMG
 [33][34]
Europe October 5, 2015 Promotional single [6] [26]

References

  1. 1 2 3 Kellman, Andy. "Unbreakable - Janet Jackson | AllMusic". AllMusic. All Media Network. Retrieved 3 March 2016.
  2. ↑ Jacobs, Matthew (September 25, 2015). "Janet Jackson And Missy Elliott 'BURNITUP!' With Their New Song". The Huffington Post. Retrieved September 26, 2015.
  3. 1 2 3 Spero, Jesse (September 25, 2015). "Janet Jackson & Missy Elliot Release 'BURNITUP!'". Access Hollywood. Retrieved September 26, 2015.
  4. ↑ Johnson, Zach (September 25, 2015). "Janet Jackson Drops "BURNITUP!" With Missy Elliott". E! Online. Retrieved September 26, 2015.
  5. 1 2 3 Hudson, Alex (September 25, 2015). "Janet Jackson "Burnitup!" (ft. Missy Elliott)". Exclaim!. Retrieved September 25, 2015.
  6. 1 2 "Offizielle Deutsche Charts - Janet Jackson: Burnitup!". Offizielle Deutsche Charts. Retrieved 3 March 2016.
  7. ↑ "Janet Jackson – Unbreakable – Album Reviews – Consequence of Sound". Consequence of Sound. Retrieved October 8, 2015.
  8. 1 2 Reed, Ryan (September 25, 2015). "Janet Jackson Recruits Missy Elliott for Propulsive Song, 'Burnitup!'". Rolling Stone. Retrieved September 26, 2015.
  9. 1 2 Dunn, Francesca (September 25, 2015). "'burnitup!' janet jackson and missy elliott's new collaboration is fire". i-D. Retrieved September 26, 2015.
  10. ↑ "New Music: Janet Jackson feat. Missy Elliott – 'BURNITUP!'". Rap-Up. September 25, 2015. Retrieved September 25, 2015.
  11. ↑ Charlton, Lauretta (September 25, 2015). "Janet Jackson's New Single 'Burnitup!' Features Missy Elliott and a Whole Lot of Sweat". Vulture.com. Retrieved September 26, 2015.
  12. ↑ Stutz, Colin (September 24, 2015). "Janet Jackson Drops Club-Ready 'Burn It Up' With Missy Elliott". Billboard. Retrieved September 26, 2015.
  13. ↑ Golding, Shenequa (September 24, 2015). "Janet Jackson Returns To Her Dance Roots On 'BURNITUP' Featuring Missy Elliott". Vibe. Retrieved September 26, 2015.
  14. ↑ Carley, Brenan (September 24, 2015). "Janet Jackson and Missy Elliott Scorch Through 'Burn It Up'". Spin. Retrieved September 25, 2015.
  15. ↑ McDermott, Maeve (September 25, 2015). "Listen: Janet Jackson and Missy Elliott 'Burnitup!' on new single". USA Today. Retrieved September 26, 2015.
  16. ↑ Vincent, James (September 25, 2015). "Janet Jackson and Missy Elliot 'BURNITUP!' for new track". Retrieved September 26, 2015.
  17. ↑ Glenn Gamboa (October 1, 2015). "Janet Jackson's 'Unbreakable' review: A comeback on her own terms". Newsday. Retrieved October 1, 2015.
  18. ↑ Gimmers, Mof (October 20, 2015). "The Quietus | Reviews | Janet Jackson". The Quietus. Retrieved March 2, 2016.
  19. ↑ Mikael Wood (October 1, 2015). "Review Janet Jackson's new 'Unbreakable' includes a tender tribute to Michael". Los Angeles Times. Retrieved October 1, 2015.
  20. ↑ Sawdey, Evan (October 5, 2015). "Janet Jackson: Unbreakable | PopMatters". PopMatters. Retrieved March 2, 2016.
  21. ↑ Arceneaux, Michael (October 2, 2015). "Review: Janet Jackson Is Self-Assured and Reflective on 'Unbreakable'". Complex. Retrieved March 2, 2016.
  22. ↑ Villa, Lucas (September 28, 2015). "Review: Janet Jackson rekindles love for club on 'BURNITUP!' with Missy Elliott". AXS. Retrieved March 2, 2016.
  23. ↑ "Unbreakable· Janet Jackson· Music Review· The A.V. Club". The A.V. Club. Retrieved October 6, 2015.
  24. ↑ "Janet Jackson: Tour starts with new song featuring Missy Elliott - EW.com". Entertainment Weekly.
  25. ↑ Gordon, Jeremy (September 1, 2015). "Janet Jackson Debuts New Song Featuring Missy Elliott at Tour Kickoff". Pitchfork. Retrieved September 26, 2015.
  26. 1 2 "Ultratop.be – Janet Jackson feat. Missy Elliott – Burnitup!" (in Dutch). Ultratip. Retrieved November 14, 2015.
  27. ↑ "Japan Hot 100". Retrieved October 15, 2015.
  28. ↑ "Archive Chart: 2015-10-2" UK Singles Chart.
  29. ↑ "Archive Chart: 2015-10-2" UK R&B Chart.
  30. ↑ "Archive Chart: 2015-10-2" UK Indie Chart.
  31. ↑ "Bubbling Under R&B/Hip-Hop Songs". Retrieved October 13, 2015.
  32. ↑ "R&B Songs". Retrieved October 13, 2015.
  33. ↑ "Burnitup!". Amazon.com. September 25, 2015. Retrieved October 5, 2015.
  34. ↑ "Unbreakable". iTunes Store. September 25, 2015. Retrieved October 5, 2015.
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