Channel O Sprite Emcee Africa tour

The Channel 0 Emcee Africa tour is a tour that is sponsored by Sprite. It is a continent-wide search for the premier freestyle MC/Rapper. The tour starts in Accra, Ghana, and then it goes through Tanzania, Kenya, Angola, Nigeria and South Africa.[1] The motive of the tour is not only to find the illest freestyle MC, but to initiate international awareness of the 'street life' surrounding social and cultural context of the localized music. In other words, the tour is attempting to better contextualize the application and reception of hip hop culture in each visited country.

The winner will receive $10,000, a video and a song deal.

Host

Leslie 'Lee' Kasumba (a top hip hop radio DJ from South Africa's YFM station) is the host. She also corresponds for Africanhiphop.com.

On the tour called 'the Battle Chronicles', she was chosen to narrate her daily experiences of traveling.[1]

Quotes

"Never before has a continental Hip Hop reality based competition such as this existed."[2]

References

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