DIY research

DIY Research (DIY Market Research) means marketing, customer or personnel research using online research methods that any individual or organization, whether they be a professional researcher or not, carries out via special online research software, or online survey tool. These survey software products allow users to connect and perform one-on-one online interviews,[1][2] create online questionnaires,[3] distribute them to an email list[4] or internet access panels, and analyze the data in real time without outsourcing[5] to a specialised research agency or data processing company.

References

  1. ↑ DIY online interview service GutCheck in beta mode | Research-live.com
  2. ↑ The Insta-Focus Group: GutCheck's DIY Market Research | FastCompany.com
  3. ↑ DIY Market Research | Marketing Week
  4. ↑ DIY Research | Research-live.com
  5. ↑ Why DIY Research is Good for Everyone | Marketing Research Association


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