Dang Le Nguyen Vu

Chairman
Dang Le Nguyen Vu
Born (1971-02-10) February 10, 1971
Nha Trang, Khánh Hòa, Vietnam
Residence Saigonese
Nationality Vietnamese
Other names Chairman Vu
Education Medical School
Occupation President
Era 21st century
Organization Trung Nguyen
Known for Trung Nguyen coffee trademark
Home town Quảng Nam
Title Chairman Vu
Spouse(s) Married
Parent(s) Mơ, Ước (literally 'Great Aspiration')

Đặng Lê Nguyên Vũ ([tə̂ŋ] (born 1971), better known as Chairman Vu, is a Vietnamese entrepreneur and businessman. He is the founder, president and general director of Trung Nguyên Group. He has been described by journals National Geographic[1] and Forbes as 'Zero to Hero', 'Vietnam Coffee King' and a 'Philosopher-King'.[2][3][4] He is also an activist and philanthropist.[5]

Chairman Vu beside his Akhal-Teke horse in 2012

Early life and background

Đặng (in Pīnjīn: Deng) was born on 10 February 1971 in Nha Trang, Khánh Hoà into a poor peasant family. In 1979, his family moved to M'Đrăk District central western Vietnam province of Dak Lak.[6] In 1990, he went to Tay Nguyen University (literally 'Western Highland' University). During the time, he began to study and research coffee. In 1996, he founded Trung Nguyen Cofee Firm in the city of Buon Ma Thuot.[7]

In 1998, Trung Nguyen opened its first coffeehouse space at 587 Nguyen Kiem street, Phu Nhuan district, Ho Chi Minh City, expanding its business operation under a franchising model which was 'revolutionary at the time'.[8] Since then, franchise coffeehouses (café or cafeteria) have been launched countrywide.[9][10][11] Since 2003, due to the rapid development of instant coffee brand G7, Trung Nguyen has been leading Vietnam's coffee market.[12]

In August 2012, Forbes called Vu 'Vietnam's Coffee King'.[13] He has afterward been called the 'King of Coffee' by the press.[14][15][16] In October 2012, he was named 'Pioneer of the Year' in a public vote by vnExpress readers.[17][18] In March 2013, he was granted the title of 'Forever worthy of the descendants of Lạc Hồng' in the programme of 'The Divine Root 2014' held by National Assembly's Committee for Culture and Education, Club of Patriot Business of Vietnam and Society of Historical Science of Vietnam.[19]

Deng is known as an 'idea-generating man' due to his 'Doctrine of Coffee'[20] whereby he has developed a secular philosophy named 'Coffeeism' (Coffee Tao or Coffee Ceremony), including 'Coffee Zen'. It's described as an 'all-comprehensive, all-dimensional, all-global', 'holofractal' approach to healing, success, fortune, well-being and enlightenment; in which "Coffee is the 'Treasure of Earth and Heaven', Heritage of Humankind and spot-on Solution to the Future".[21]

In late 2014, Vu and his 18 fellow-men went on a 49-day fasting and zen journey which's unprecedented recorded in Vietnam.[22]

He has been called 'frank but pretty unfriendly' in speeches on Starbucks coffee.[23]

Deng has a target to see Trung Nguyen Group as the world's greatest coffee business entity and the largest producer in all marketplace segments.[24]

Community activities

Dang has opened gala banquets, debated with world-class elite leaders in economics - politics - culture - philosophy - religions, as well as Nobel prize winners, large-prize winning scientists and other greatly influential figures from all over the world.[25] He has participated in many talks with local and international students, designed to incubate as well as inspire the spirit of creativity and aspiration to growing rich, a more meaningful life, success, health and well-being.[26]

Deng played a decisive part in the event series of "Viet Aspiration Journey" and "Viet Aspiration Festival"[27] and has been playing a pioneering role in implementing projects in order to turn into reality the doctrine he has been pursuing, including the project of building a global coffee trust,[28] an inter-connecting large project (Complex Mega Project) to help create a world-minded coffee capital in the western province of Đắk Lắk, Vietnam,[29] and a pioneering project of coffee in the United States in order to promote and profilerate the values of 'Responsible Creativity'.[30]

Honours and awards

On 27 April 2011, the brandname "Trung Nguyen Coffee" appeared in the Financial Times[31] as a major case study on a successful enterprise model in which the company was voted as one of the most prevailing organizations.

In 2012, Vu was honoured as 'Coffee King', officially, by National Geographic.[32]

In August 2012, Forbes magazine portrayed him as 'Vietnam coffee king',[33] and described him as a figure of "Zero to Hero". Since then, local and world press and society has mentioned him as the Coffee King.[34]

In October 2012, he was selected as a 'Pioneer of the Year' in a public vote by VnExpress readers.[35] The vote's introduction reads "Chairman Vu who has been titled as 'Vietnamese Coffee King' has 'belled the cat' in developing franchising model in Vietnam".[36]

External links

References

  1. ↑ "My time with Coffee King of Vietnam". Retrieved 2 January 2015.
  2. ↑ "Chairman Vu, Vietnam's Coffee King". Retrieved 2016-02-09.
  3. ↑ "Vietnam's coffee plan: the next prestige global brand". Retrieved 4 Jan 2016.
  4. ↑ "Dang Le Nguyen Vu, Zero to Hero". Retrieved 4 Jan 2016.
  5. ↑ "Incredible dream of coffee by Chairman Vu". Retrieved 2016-01-04.
  6. ↑ "Reference information about Chairman Vu". Retrieved 23 February 2016.
  7. ↑ "Reference information on Chairman Vu". Retrieved 11 April 2016.
  8. ↑ "Case study: Trung Nguyên Coffee". Retrieved 10 April 2016.
  9. ↑ "Trung Nguyen sets goal: World's largest coffee producer". Retrieved 23 February 2016.
  10. ↑ "G7 takes lead in Vietnam instant coffee market". Hanoitimes. Retrieved 24 October 2014.
  11. ↑ "Chairman Vu, a successful entrepreneur in Doi Moi (Renovation Policy) Period". Retrieved 23 February 2016.
  12. ↑ "G7 takes lead the major market". Retrieved 11 April 2016.
  13. ↑ "Chairman Vu, Vietnam's Coffee King". Forbes. Retrieved 7 February 2016.
  14. ↑ "Chairman Vu, from Zero to Hero". Retrieved 9 February 2016.
  15. ↑ "Depart to Buon Me Thuot, coffee with Dang Le Nguyen Vu". Retrieved 9 February 2016.
  16. ↑ "Vietnam's coffee plan: the next prestige global brand" (in Vietnamese). Retrieved 4 Jan 2016.
  17. ↑ "VnExpress big vote". vnExpress.vn. Retrieved 9 February 2016.
  18. ↑ Seven initiatives for the global coffee industry
  19. ↑
  20. ↑ "Coffee with Coffee King". Retrieved 29 February 2016.
  21. ↑
  22. ↑ "What did Chairman Vu look for in holofractal Coffee Zen during 49 days on mountain". Retrieved 2 February 2016.
  23. ↑ "Vietnam's coffee plan: the next prestige global brand". Retrieved 4 Jan 2016.
  24. ↑ "Trung Nguyên wants to be the world's largest coffee producer - VnExpress Kinh doanh" (in Vietnamese). VnExpress - Việt Nam Express News. Retrieved 10 April 2016.
  25. ↑ "Stunned by Chairman Vu, always!". Retrieved 11 April 2016.
  26. ↑ "The meeting with Chairman Vu". Retrieved 11 April 2016.
  27. ↑ "Excited by the Festival of Viet Great Aspiration".
  28. ↑ "Trung Nguyen and 'Responsible Creativity'". Retrieved 13 April 2016.
  29. ↑ "Establishing Vietnam's Buon Ma Thuot as a world global coffee capital". Retrieved 10 April 2016.
  30. ↑
  31. ↑ "Case study: Trung Nguyên Coffee". Financial Times. 27 April 2011. Retrieved 13 April 2016.
  32. ↑ Katherine Karnow (21 February 2012). "My Time with the Coffee King of Vietnam". Intelligent Travel, National Geographic. Retrieved 26 April 2016.
  33. ↑ Scott Duke Harris. "Chairman Vu, Vietnam's Coffee King". Retrieved 10 April 2016.
  34. ↑ "Đặng Lê Nguyên Vũ - Vua Cà phê 'zero to hero'" (in Vietnamese). 11 December 2015. Retrieved 26 April 2016.
  35. ↑ "Nguoi Tien Phong, Tin nhanh VnExpress" (in Vietnamese). Retrieved 27 April 2016.
  36. ↑ "Nguoi Tien Phong, Tin nhanh VnExpress". October 2012. Retrieved 26 April 2016.
  37. ↑ "Vietnam Gold Stars". Baodautu. 14 October 2011. Retrieved 3 September 2016.
  38. ↑ "The Best of Asean". Người Lao Động. 10 August 2004. Retrieved 5 Sep 2016.
  39. ↑ "Vietnamese Businessman receives ASEAN Award". Vietnam News Agency. 12 October 2004. Retrieved 1 September 2016.
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