Elements CRM iOS

Elements CRM iOS'^[1] is a Mac Customer Relationship Management (Mac CRM) solution built by Ntractive for Apple business using Apple devices. Offered as a Cloud computing subscription-based service.

Elements CRM iOS' is a universal mobile app for the iPhone and iPad. Elements CRM iOS is an add-on to the Elements CRM desktop app. The iPad CRM version of Elements CRM iOS looks, works and feels like the desktop app.^[2] The iPhone CRM app is a limited version of the most important functions of the desktop app.

History

Origins

The architecture and overall development of the Elements CRM[7] product line was begun in 2003 by the company's founder, Justin Bartak. The first product, Elements SBM[8], was launched in October, 2007. In July 2009, the product name was changed to Elements CRM.

Ntractive

Ntractive is a privately held software development company based in Grand Forks, North Dakota that markets business software to small to medium-sized companies. Established in 2006, the company's sole product is Elements CRM, a customer relationship management application aimed at small businesses that use Mac OS X computers, iPads and iPhones[4]. Elements CRM is a cloud based app that employs a unique site-specific browser to merge OS X desktop and web application functionality. The product was first introduced to the public at a keynote address during Apple's 2007 World Wide Developer's Conference[4]. The official launch of Elements SBM (the product’s original name) 1.0 took place at Macworld/iWorld 2009. The product was then renamed Elements CRM and with its 2.0 release was awarded the honor of Apple "Staff Pick" in July, 2009.^[3]

Methodology

Mac CRM

Mac Customer Relationship Management (Mac CRM) is an approach to managing a company’s interaction with current and future customers on Apple Inc Desktop computers and iOS devices only. Mac CRM solutions are not web-based only applications that use a web browser for interaction. Instead, a Mac CRM is a combination of a cloud based app built with Apple's programming language Objective-C or Swift (programming language). Mac CRMs involve using Apple only devices and technology to organize, automate, and synchronize sales, marketing, customer service, and technical support.

References

1. https://www.crunchbase.com/product/elements-crm
2. http://www.ilounge.com/index.php/news/comments/ntractive-releases-elements-crm-for-ipad
3. http://www.businesswire.com/news/home/20090721005038/en/Ntractive-Unveils-Elements-CRM™-2.0#.VfCZRLRExEU

^[1]

^{[2] [3]}

^[4]

1. [2] http://www.businesswire.com/news/home/20081028005077/en/Ntractive-Announces-Mac-CRM---Elements-SBM#.VfCYX7RExEU
2. [4] https://www.crunchbase.com/product/elements-crm-for-iphone-and-ipod-touch
3. [5] http://www.prweb.com/releases/2013/2/prweb10480496.htm
4. [8] https://www.crunchbase.com/product/elements-sbm