Elio Leoni Sceti

Elio Leoni Sceti
Elio Leoni Sceti in 2014
Born 1966, Rome
Nationality Italian
Occupation Businessman

Elio Leoni Sceti is an Italian businessman and an investor in early-stage technologies. He is chairman of [LSG Holdings] and is a non-executive board member of beverage and brewing multinational Anheuser-Busch InBev and of Nomad Foods. Between May 2013 and June 2015 he served as the CEO of frozen food company, Iglo Group. Following the purchase of Iglo Group by Nomad Foods in May 2015, Leoni Sceti became a director of the business.

Early life & education

Born in Rome in 1966, Elio Leoni Sceti went to school in Lausanne, Switzerland before returning to Rome to study Economics at Luiss University. After graduating, he completed a postgraduate course in corporate law and tax, finishing top of his class.[1][2][3]

Procter & Gamble and Reckitt Benckiser

In 1988, he joined Procter & Gamble's French and Italian business as one it its youngest ever brand managers.[1][4] In 1992, he moved to Reckitt Benckiser as a category manager before becoming global head of category development and innovation in 2001.[1][5] From 2005 to 2008 he was head of the company’s European division, during which time he developed new variants in Reckitt’s product range, working with brands such as Cillit Bang, Calgon, Finish and Airwick.[6][4] In total he worked for 16 years at Reckitt Benckiser, in six different countries.[7]

EMI

In July 2008, Elio Leoni Sceti became the CEO of EMI’s recorded music division.[8] He left the position in 2010 to invest in early-stage technology companies, including social TV startup Beamly, of which he became chairman.[9][2]

Iglo

In May 2013, he became CEO of European frozen food company Iglo Group, the parent company of Iglo, Birds Eye (UK) and Findus (Italy).[9][10] Later that year, he sought to tie the company’s digital marketing closer to its TV campaigns through increased investment in Facebook and mobile advertising.[11] In November 2013, he unveiled a new growth plan to double Iglo’s sales from €1.6bn in 2012 to €3.2bn in 2020.[12]

Under Elio Leoni Sceti, Iglo launched a refocused marketing strategy in support of this target, aiming to redefine the frozen food category and broaden its appeal beyond its traditional consumer base.[11] As part of this initiative, Elio Leoni Sceti directed Iglo’s efforts towards educating consumers about the benefits of frozen food and how it helps to tackle the pressing issue of food waste.[13]

Leoni Sceti increased Iglo’s focus on both online marketing and retail, stating “we will look to become a leader in multi-channel marketing, and will exploit opportunities wherever a strong market for online ordering provides an opportunity to grow our share of food purchases.”[13] As part of this increased investment and focus on digital, Elio Leoni Sceti appointed a new CMO and specialist head of digital marketing in January 2014.[14] In May 2015 Elio Leoni Sceti oversaw the sale of Iglo Group to Nomad Foods. Following the completion of the deal he stepped down as CEO in June 2015 and became a director of Nomad Foods.[15]

Other positions

Elio Leoni Sceti has been a non-executive board member of beverage and brewing multinational Anheuser-Busch InBev since April 2014.[2] He is co-founder and chairman of The Leoni Sceti Group, a UK-based firm with interests in real estate, private equity and venture capital.[16] He is also a councilor at the non-profit organisation One Young World.[2] Previously Elio was a seed funder and chairman of Beamly, an innovative digital media company sold to Coty, Inc. [17]

Personal life

He is married with four children, each of whom was born in a different European city – Paris, Brussels, Milan and London.[9] In a Times interview in January 2014, he described his approach to leadership as following the maxim, ‘per aspera ad astra et semper ad majora’, (‘through adversity, up to the stars and on to better things’).[18]

References

  1. 1 2 3 Blackhurst, Chris (1 March 2010). "The MT Interview: Elio Leoni-Sceti Of EMI Music". Management Today. Retrieved 21 July 2014.
  2. 1 2 3 4 "Elio Leoni Sceti". Bloomberg Businessweek. Bloomberg. Retrieved 21 July 2014.
  3. ↑ Goodman, Matthew (27 April 2014). "Is this the fish fingers boss who'll bring back Captain Birds Eye?". Sunday Times. Retrieved 21 July 2014.
  4. 1 2 >Bowers, Simon (28 June 2008). "EMI sounds out rising Reckitt star for top job". The Guardian. Retrieved 21 July 2014.
  5. ↑ Yeomans, Jon (15 May 2013). "Iglo Group names Elio Leoni Sceti as CEO". The Grocer. Retrieved 21 July 2014.
  6. ↑ "EMI Names Elio Leoni-Sceti as Chief Executive Of Recorded Music". Bloomberg. 7 July 2008. Retrieved 21 July 2014.
  7. ↑ Curiat, Andrea (20 May 2013). "La nomina – Elio Leoni Sceti, nuovo a.d. di Iglo Group (surgelati) : «Ho sviluppato brand di successo in settori diversi: sono innamorato della crescita»" [The appointment – Elio Leoni Sceti, the new CEO of Iglo Group: “I have developed successful brands in different sectors: they are in love with growth”]. JOB 24 (in Italian). Retrieved 21 July 2014.
  8. ↑ Ruddick, Graham (7 July 2008). "EMI names Reckitt executive Leoni-Sceti as head of recorded music division". Telegraph. Retrieved 21 July 2014.
  9. 1 2 3 Hipwell, Deirdre (16 May 2013). "Business big shot: Elio Leoni Sceti of Iglo Group". The Times. Retrieved 21 July 2014.
  10. ↑ Thomas, Nathalie (15 December 2013). "Birds Eye owner asks lenders for extra breathing space". Telegraph. Retrieved 21 July 2014.
  11. 1 2 Joseph, Sebastian (12 September 2013). "Iglo Group to shake-up €100m marketing strategy for frozen brands". Marketing Week. Retrieved 21 July 2014.
  12. ↑ Daneshkhu, Scheherazade (17 November 2013). "Iglo targets budget-minded in growth plan". Financial Times. Retrieved 21 July 2014.
  13. 1 2 Ramsden, Neil (29 April 2014). "Iglo targets greater 'share of plate' with brand refocusing". Undercurrent News. Retrieved 21 July 2014.
  14. ↑ MacLeod, Ishbel (14 January 2010). "Iglo Group appoints Luca Miggiano CMO, Jerry Daykin as head of digital marketing and Havas Media as the company looks to double business". The Drum. Retrieved 21 July 2014.
  15. ↑ Fontanella-Khan, James (20 April 2015). "Nomad Foods to buy Birds Eye owner Iglo for €2.6bn". Financial Times. Retrieved 5 August 2015.
  16. ↑ "The Leoni Sceti Group". Bloomberg Businessweek. Bloomberg. Retrieved 21 July 2014.
  17. ↑ "Coty Acquires Content Agency Beamly". 19 October 2015.
  18. ↑ Clark, Andrew (25 January 2014). "Birds Eye puts foods scandal behind it to concentrate on passing the taste test". The Times. Retrieved 21 July 2014.
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