Equipment (clothing brand)

Equipment is a fashion label currently based in Los Angeles, California. Originally launched in 1976 by Christian Restoin, husband of former Vogue Paris Editor-in-chief Carine Roitfeld, the brand is currently carried in over 60 countries and 600 retail doors, including two Equipment retail stores.[1][2]

History

In 1976, Christian Restoin, longtime partner to former Vogue Paris editor-in-chief, Carine Roitfeld, launched the brand, Equipment. Restoin left the brand in 1998.[2]

Equipment was re-launched in 2010 by Serge Azria, the older brother of Max Azria, head of the BCBG Max Azria Group empire,[3] and has since been spotted on celebrities such as Kate Bosworth,[4] Diane Kruger,[5] and Anne Hathaway.[6]

The brand is currently headquartered in Los Angeles, operating under the parent company, Dutch, LLC, along with contemporary brands, Joie and Current/Elliott.[1]

Retail

Equipment opened its first freestanding flagship location in New York’s Soho neighborhood in December 2012, followed by a West Coast location in West Hollywood’s Melrose Place shopping district.[7]

Collaborations

Notable brand collaborators include Los Angeles-based accessories designer, Clare Vivier, and French illustrator/influencer, Garance Doré.[8][9][10]

Campaigns

In 2013, Equipment partnered with Alison Mosshart and British guitarist Jamie Hince of The Kills.[11][12][13]

In Fall 2014, Equipment partnered with model/photographer Daria Werbowy, giving her creative freedom to shoot and model in the brand's next three advertising campaigns.[14]

In 2016, Equipment enlisted Daria Werbowy to photograph Kate Moss for Equipment's Spring advertising campaign.[15][16][17][18]

References

  1. 1 2 "Investment fund buys majority stake in Joie, Equipment and Current/Elliott". FashionMag.com.
  2. 1 2 Jessica Iredale. "Getting Equipped: Christian Restoin's Label Returns". WWD.
  3. ↑ "Vogue gets shirty with Equipment's Serge Azria". Vogue.com.au. 2011-03-08. Retrieved 2016-04-08.
  4. ↑ Michelle Scanga (25 April 2015). "Meet the Simple White Blouse That's Having a Major Moment". WhoWhatWear.
  5. ↑ Ana Colon (20 April 2015). "Diane Kruger Leopard Print Shirtdress Coachella Outfit". Refinery29.
  6. ↑ "Anne Hathaway In Saint Laurent, Equipment & Osman - 'The Intern' Promo Tour - Red Carpet Fashion Awards". Red Carpet Fashion Awards.
  7. ↑ "Exclusive Look: Equipment's First Store in Decades". ELLE. 2012-12-21. Retrieved 2016-04-07.
  8. ↑ "Garance Doré shoots for Equipment: behind the scenes". Vogue.com.au. 2012-09-10. Retrieved 2016-04-07.
  9. ↑ Cohn, Alison S. (2015-07-22). "Shopping Events and Sales Happening This Week in New York". The New York Times. ISSN 0362-4331. Retrieved 2016-04-07.
  10. ↑ "We're Obsessed: Clare Vivier x Equipment". Harper's BAZAAR. 2015-10-16. Retrieved 2016-04-07.
  11. ↑ "Equipment Celebrates Its Collaboration with the Kills". Vogue. Retrieved 2016-04-07.
  12. ↑ "Exclusive: The Kills Return to Equipment for the Label's Fall 2013 Campaign". ELLE. 2013-07-16. Retrieved 2016-04-07.
  13. ↑ "Equipment Kills It (Literally) With Its Latest Campaign". Refinery29. Retrieved 2016-04-07.
  14. ↑ "Exclusive: Daria Werbowy Shoots and Stars in Equipment's New Selfie Campaign". Vogue. Retrieved 2016-04-07.
  15. ↑ "Top 10 Campaigns of the Season". The Business of Fashion. 2016-01-28. Retrieved 2016-04-07.
  16. ↑ "A make-up free Kate Moss heads to Mustique with Daria Werbowy for new campaign". The Telegraph. Retrieved 2016-04-07.
  17. ↑ "Kate Moss goes barefaced for new intimate ad campaign". www.glamourmagazine.co.uk. Retrieved 2016-04-07.
  18. ↑ "Kate Moss and Daria Werbowy Stun in Equipment's S/S 2016 Campaign". WhoWhatWear. Retrieved 2016-04-07.


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