Ferus Gallery

The Ferus Gallery was a contemporary art gallery operating from 1957-1966. In 1957 it was located at 736-A North La Cienega Boulevard, Los Angeles, California. In 1958, it was relocated across the street to 723 North La Cienega Boulevard where it remained until its closing in 1966.

History

The gallery was founded in 1957 by the curator Walter Hopps, the artist Edward Kienholz, and the poet Bob Alexander behind an antiques store on La Cienega Boulevard. In 1958, Kienholz left to concentrate on producing art, and his stake in the gallery was replaced by Irving Blum. Also at this time, Sayde Moss, a wealthy widow, became a silent partner and with her support the gallery moved across the street to 723 N. La Cienega Boulevard.[1][2]

Up until the autumn of 1958, the gallery held twenty shows, but had made hardly any sales. Blum persuaded Hopps to reduce the number of represented artists to fourteen (seven from San Francisco and seven from Los Angeles) and transformed the financial health of the gallery.

Under the directorship of Irving Blum from 1958, the gallery exhibited both the West Coast and New York art of the period. It was the first gallery on the West Coast to devote a solo show to Andy Warhol, whom Blum had first met in New York in 1961. Blum also ventured to show other East Coast artists, including Jasper Johns, Roy Lichtenstein, and Frank Stella.[3] Finish Fetish—a style that emphasized gleaming surfaces—and Light and Space—art about perception—were other Ferus-bred styles that allowed L.A. to distinguish itself from the rest of the art world.[4] Artist Ed Ruscha has likened the gallery to a jazz catalog "where there are a lot of different voices under the same record label. Each had a very distinctive take on the world and on his work, and so that made it a very vital place to aspire to and to be."[5]

From 1960 to 1964, art collector Marcia Simon Weisman hosted monthly proselytizing classes for novice collectors, taught by Blum and Hopps.[6] Committed local art collectors such as Robert Rowan, Edwin Janss, Betty Asher, and author Michael Blankfort were loyal clients.[5]

Hopps left in 1962 to become curator and, later, director of the Pasadena Art Museum. Ferus closed in 1967 when Blum sought "a financial leg up" by opening Ferus/Pace with Arne Glimcher, owner of New York's Pace Gallery.[5] That venture lasted less than two years. Blum operated the Irving Blum Gallery until his departure for New York City in 1972 where in partnership with Joseph Helman he opened the BlumHelman Gallery; he returned full-time to Los Angeles in 1998 as a private dealer.[5] From 1965, the offices of the art magazine Artforum were situated above the gallery, before moving to New York City in 1967.

Notable exhibitions

Wallace Berman and other artists with 2 undercover Vice Squad officers, looking at Wally Hedrick's sculpture Sunflower (1952), during the now-famous LAPD obscenity arrest at Ferus Gallery in 1957.

The inaugural exhibition at the Ferus Gallery was Objects on the New Landscape Demanding of the Eye (March 15 - April 11, 1957), a group show including the work of Frank Lobdell, Jay DeFeo, Craig Kauffman, Richard Diebenkorn, John Altoon and Clyfford Still. Sonia Gechtoff was also in that show in addition to being the first artist to have a solo show at Ferus, in 1957.[7]

In 1957, the gallery was temporarily closed after LAPD officers arrested and charged Wallace Berman with obscenity over work in his exhibition. It was his first and last solo show.

In 1962, Andy Warhol: Campbell's Soup Cans was Andy Warhol's first solo pop art exhibition and the first exhibition of the Soup Cans. Five of the canvases sold for $100 each, but Blum bought them back to keep the set intact.[8]

Los Angeles artists who had their first solo shows at the gallery included: Wallace Berman (1957), Billy Al Bengston (1958), Ed Moses (1958), Robert Irwin (1959), John Mason (1959), Kenneth Price (1960), Llyn Foulkes (1962), Larry Bell (1962) and Ed Ruscha (1963).

Legacy

The Los Angeles County Museum of Art organized "Late Fifties at the Ferus" in 1968, and the Newport Harbor Art Museum organized "The Last Time I Saw Ferus" in 1976. In 2002, Gagosian Gallery, New York, mounted an exhibition of about 45 sculptures, paintings, drawings and other artworks by 22 artists shown at Ferus during its 10-year lifetime. Assembled by Irving Blum, the show also included Ferus Gallery exhibition announcements by Lichtenstein and others, several art scene photographs taken by Dennis Hopper, and an elaborate, 144-page catalog.[5] In 2007, "The Cool School" was released, a documentary film about the Ferus Gallery and its eccentric artists.

In 2010, the Samuel Freeman gallery in Santa Monica created a replica of the Ferus within its own walls. The exhibition featured the original door that stood at the entrance of the Ferus plus a full-scale re-creation of the gallery's 1960 solo Bengston exhibition.[9] As well in January 2010 The Ferus Gallery reopened its doors at the original site at 723 N La Cienega in Los Angeles under the directorship of Tim Nye of Nyehaus and Franklin Parrasch Galleries with an exhibition entitled Ferus Gallery Greatest Hits Vol. 1. and featured many of the original stable of artist's.

References

  1. ↑ Ealan Wingate, Lisa Kim and Erin Wright, eds., Ferus, Gagosian Gallery, 2002. (p14). ISBN 1-880154-74-9
  2. ↑ Lawrence Weschler, Seeing is Forgetting the Name of the Thing One Sees: A Life of the Contemporary Artist Robert Irwin, University of California Press, 1982. (pp45-6). ISBN 0-520-04920-9
  3. ↑ Peter M. Brant, Irving Blum Interview.
  4. ↑ Scott Timberg (January 1, 2012), Galleries fostered the L.A. art scene Los Angeles Times.
  5. 1 2 3 4 5 Barbara Isenberg (September 22, 2002), An L.A. Art Story Los Angeles Times.
  6. ↑ Bob Colacello (April 1995), The Art of the Deal Vanity Fair.
  7. ↑ [Hirsch, Faye, "Bella Pacifica", Art in America, 3-29-11, www.artinamericamagazine.com/reviews/bella-pacifica/]
  8. ↑ The Guardian, Jan 23, 2002
  9. ↑ Jessica Gelt (February 16, 2010), Billy Al Bengston re-creates Ferus Gallery at Samuel Freeman Los Angeles Times.

External links

Coordinates: 34°05′05″N 118°22′35″W / 34.084653°N 118.376330°W / 34.084653; -118.376330

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