Fiama Di Wills
| Product type | Personal Care |
|---|---|
| Owner | ITC Limited |
| Country | India |
| Introduced | September 15, 2007 |
| Ambassador(s) | Deepika Padukone, Sapna Bhavnani |
| Tagline | Be Young |
| Website | fiamadiwills.com |
Fiama Di Wills is an Indian personal care brand that offers shampoos, conditioner, bathing bars and shower gels. It is owned by ITC Limited, an Indian conglomerate with a market capitalization of USD 40 billion and a turnover of USD 8 billion.[1]
Launched on September 15, 2007, the brand was the second to roll out of ITC’s personal care stable. Its USP is the blend of "nature and science" across its portfolio of products, resulting from four years of intensive research at the ITC Research and Development Centre in Bangalore.
Brand Ambassadors
Deepika Padukone
Deepika Padukone, a leading Indian cinema actress, has endorsed the brand from the onset. While accepting the Product of the Year award for the Fiama Di Wills Gel Bathing Bars, she said: "It gives me immense pleasure to be associated with a premium brand like Fiama Di Wills. I am elated that consumers too have loved this unique bathing bar with exotic natural ingredients. It’s a perfect mix of nature and science and I am proud to be endorsing the Fiama brand."
Sapna Bhavnani
Sapna Bhavnani, a celebrity hair stylist, has also endorsed the brand since March 2010. She spearheaded "Tress-Talk", a unique initiative in which she created a Fiama Di Wills look for a model and spoke at length on specific hair care for different types of hair, seasons, hair styles and much more. At the event, she said: "Fiama Di Wills is a brand that I could relate to in its sensibilities. It has been able to combine the gentleness of exotic naturals and effectiveness of best scientific technologies to create products that not only make you beautiful now, but are also mild enough to preserve your beauty in the long run."
Campaigns
Tress Talk
“Tress Talk” is a unique initiative by Fiama Di Wills wherein they organize a series of hair care workshops. Sapna Bhavnani, the Fiama Di Wills Hair Expert and celebrity hairstylist, shares hair tips, hair care regimes for seasons and the basic need for healthy, strong and beautiful hair.
Shine in Style 2010
In February 2010, Fiama Di Wills collaborated with Disney India to create a limited-edition pack called "Fiama Di Wills Shine in Style like Hannah Montana", containing a sampling of Fiama Di Wills products with a set of Hannah Montana branded hair and fashion accessories. Disney created an exclusive microsite for this activity, which allows kids to enter an access code to unlock a series of online games, puzzles and quizzes. Prizes include exclusive Hannah Montana merchandise as well as a chance to get a Hannah Montana style "Popstar" Makeover on Disney TV. Both the seasons of MTV Style Check were sponsored by Fiama Di Wills.
Wills Lifestyle Fashion Week 2010
Wills Lifestyle Fashion Week 2010 was also sponsored by Fiama Di Wills.
Beautiful Face Hunt 2008
The national Fiama Di Wills Beautiful Face Hunt was launched in 2008 to provide a unique opportunity to aspiring models across the country to represent India in the International Elite Model Look contest to be held in China in November 2008.
Awards
Fiama Di Wills Transparent Gel Bathing Bar was the recipient of the prestigious Product of the Year award in 2010 in the soap category. The Product of the Year Award is a global consumer recognition standard that rewards the best innovations in retail products conducted through an independent consumer survey in 28 countries carried out by AC Nielsen.
References
- ↑ "ITC Limited - One of the World's Most Reputable Companies". www.itcportal.com. Retrieved 2015-11-14.