Fiksu

Fiksu
Industry Advertising, Mobile
Founded 2008
Founder Micah Adler
Headquarters Boston, USA
Number of locations
 San Francisco, New York City, London
Key people
  • Micah Adler: President, CEO, & Founder
  • Craig Palli: Chief Strategy Officer
  • Mark Corner: Chief Technology Officer
  • Mel Jackson: Chief Operating Officer
  • Spencer Scott: Chief Revenue Officer
  • Tom Caputo: Chief Product Officer
Owner Noosphere
Number of employees
 150
Website fiksu.com

Fiksu is a provider of mobile marketing technology that helps app and brand marketers reach their target audiences on mobile.[1][2][3] The company’s mobile-first platform targets users across an array of channels including social and video networks, real-time bidding (RTB) exchanges, traditional mobile ad networks, and mobile web.[4][5] Device-level data collections are from the actions mobile app users take, including launches, registrations and purchases.[6] Their accumulation of data now includes billions of app downloads, trillions of mobile marketing events, and profiles of nearly 60 percent of the world's mobile devices.[6][7] Fiksu works with more than 1,000 clients, including Disney, Coca-Cola, Dunkin Donuts, EA, and Groupon.[6][7][8]

Fiksu was acquired by asset management firm Noosphere in June 2016.[9]


History

Fiksu, which means “smart” in Finnish, was originally founded in 2008 by Micah Adler as Fluent Mobile, a news-aggregating mobile app. In early 2011, faced with mounting marketing costs, Fluent developed a set of algorithmic tools for lowering the cost of mobile app user acquisition. The company pivoted their focus to become a mobile marketing technology provider, using that core technology to help others market their apps and acquire loyal app users.[7][8][10][11]

Fiksu reached annual revenues of more than $100 million in 2014.[7][12]

Fiksu is headquartered in Boston, Massachusetts.[13] The company also has key offices in San Francisco, CA, Northampton, MA, and London.[7][14][15]

The company also worked with 40 of the 50 top-grossing apps in the Apple App Store in 2013.[12]

Funding

The company raised $5.5 million in funding from Charles River Ventures in December 2010, while still operating as Fluent Mobile.[16] Led by Qualcomm Ventures and previous investor Charles River Ventures, Fiksu's series B financing provided an additional $10 million in July 2012, bring its total funding raised to $17.8 million.[4][5] In October 2014, the company announced it had received $10 million in debt funding from Silicon Valley Bank to help fuel its global expansion.[17]

Indexes

The Fiksu Indexes were introduced in July 2011 to provide insight into industry trends related to app downloads and the costs associated with acquiring new users. They include the App Store Competitive Index, which shows data about the top 200 free iPhone apps downloaded, and the Cost Per Loyal User Index, which shows how much it marketers are spending to generate each loyal app customer, as defined by the company as someone who opens the app three times.[18][19] In March 2014, Fiksu introduced two new indexes that measure costs on both iOS and Android – the Cost per Install Index and the Cost per App Launch Index.[20]

FreeMyApps

Fiksu launched FreeMyApps in December 2011. The solution was originally aimed at helping developers and marketers of paid iOS apps drive mobile app downloads.[21][22] The platform, which launched an Android version in December 2012, later shifted to a model that rewarded its users with gift cards for exploring and sharing free apps.[23] FreeMyApps had 1.6 million monthly active users in June 2015.[24]

Awards

Fiksu has been named one of the Boston Business Journal’s Best Places to Work from 2012-2014, including receiving the top award in the mid-sized employer category in 2013.[25][26][27] Fiksu was also recognized as a Boston Globe Top Place to Work from 2012-2014.[28][29][30] In 2014, the company was named a winner in the Marketing and Advertising category of BostInno’s 50 on Fire Award.[31] Fiksu has also received recognition for several of its campaigns, including being named the Gold Stevie Winner for Mobile Marketing Campaign of the Year for Plain Vanilla’s Quiz Up campaign, as well as being named a finalist in the Global Mobile Awards Best Mobile Advertising or Marketing category for Shotzoom’s Twitter campaign.[32][33] The company’s CEO Micah Adler was named the Ernst & Young 2014 Entrepreneur of the Year New England Winner.[34]

References

  1. ↑ Maytom, Tim. "Fiksu Reveals Mobile Audience Awareness Offering". Mobile Marketing Magazine. Retrieved 10 June 2015.
  2. ↑ Grub, Jeff. "Mobile-advertising data company Fiksu introduces new products to help marketers". VentureBeat. Retrieved 10 June 2015.
  3. ↑ Davidson, Michael. "Fiksu Makes Move to Expand in Mobile Marketing". Xconomy. Retrieved 10 June 2015.
  4. 1 2 Reidy, Chris. "Fiksu secures $10m in Series B financing". Boston Globe. Retrieved 10 June 2015.
  5. 1 2 Walsh, Mark. "Mobile Platform Fiksu Raises $10M To Expand Globally". Media Post. Retrieved 10 June 2015.
  6. 1 2 3 MacGougan, Patrick. "Fiksu Benefits from Rise in Demand for Data-Driven Mobile Ad Campaigns". Go Mash Mobile. Retrieved 10 June 2015.
  7. 1 2 3 4 5 Cohan, Peter. "3 Secrets for Growing From $1 Million to $100 Million in 3.5 Years". Inc. Retrieved 10 June 2015.
  8. 1 2 Davidson, Michael. "Frustrations Turn Fiksu Into Potential Mobile Marketing Juggernaut". Xconomy. Retrieved 10 June 2015.
  9. ↑ "Mobile marketing tech company Fiksu acquired by asset management firm Noosphere". VentureBeat. Retrieved 16 July 2016.
  10. ↑ Kutz, Erin. "Fiksu Looks to Help Brands Like Gilt, Barnes & Noble, Groupon Spend Less to Get More Mobile App Customers". Xconomy. Retrieved 11 June 2015.
  11. ↑ Takahashi, Dean. "Fiksu secures $10M in debt funding to expand its mobile ad tech business". VentureBeat. Retrieved 11 June 2015.
  12. 1 2 Castellanos, Sarah. "Fiksu sees annual revenue exceed $100M as mobile technology usage surges". Boston Business Journal. Retrieved 10 June 2015.
  13. ↑ Castellanos, Sarah. "Fiksu doubles size of Boston HQ, announces hiring spree". Boston Business Journal. Retrieved 11 June 2015.
  14. ↑ Styles, Kirsty. "Fiksu Announces EU Expansion After Big Six Months". Mobile Marketing Magazine. Retrieved 11 June 2015.
  15. ↑ "Fiksu focuses its European R&D activities in Helsinki". Good News Finland. Retrieved 11 June 2015.
  16. ↑ McBride, Ryan. "Fluent Mobile Grabs $5.5M". Xconomy. Retrieved 11 June 2015.
  17. ↑ Keohane, Dennis. "Fiksu raises $10 million from SVB to bring data analytics and AI to mobile advertising". Beta Boston. Retrieved 11 June 2015.
  18. ↑ Perez, Sarah. "Fiksu Launches New Tools for Tracking Industry-Wide App Downloads, User Acquisition Costs". ReadWrite. Retrieved 11 June 2015.
  19. ↑ Brown, Rodney H. "Fiksu flaunts mobile app marketing data". Boston Business Journal. Retrieved 11 June 2015.
  20. ↑ Shaul, Brandy. "Fiksu's new indexes show converging iOS and Android app marketing costs in January". Social Times. Adweek. Retrieved 11 June 2015.
  21. ↑ Kim, Ryan. "Fiksu launches FreeMyApps to stimulate paid app downloads". Gigaom. Retrieved 11 June 2015.
  22. ↑ Gomer, Gregory. "Never Pay for Mobile Apps Again with Fiksu's FreeMyApps". Bostinno. Retrieved 11 June 2015.
  23. ↑ Spencer, Alex. "Fiksu Brings FreeMyApps to Android". Mobile Marketing. Retrieved 11 June 2015.
  24. ↑ Takahashi, Dean. "Fiksu upgrades FreeMyApps to reward users for actions, not just downloads (exclusive)". VentureBeat. Retrieved 11 June 2015.
  25. ↑ Regan, Keith. "Best Places to Work: Fiksu (Midsize Company)". Boston Business Journal. Retrieved 11 June 2015.
  26. ↑ Staff, Journal. "BBJ announces Boston's Best Places to Work, 2012". Boston Business Journal. Retrieved 11 June 2015.
  27. ↑ "Best Places to Work 2014 Boston Business Journal". Boston Business Journal. Retrieved 11 June 2015.
  28. ↑ "Top Places to Work: Small Companies". Boston Globe. Retrieved 11 June 2015.
  29. ↑ "Top Places to Work: Medium Companies". Boston Globe. Retrieved 11 June 2015.
  30. ↑ "Top Places to Work 2014". Boston Globe. Retrieved 11 June 2015.
  31. ↑ Kolb, Maggie. "Announcing This Year's 50 on Fire Winners [VIDEO]". Bostinno. Retrieved 11 June 2015.
  32. ↑ "2014 Marketing Awards Categories Stevie® Award Winners". The American Business Awards. Retrieved 11 June 2015.
  33. ↑ "Nominees 2015". Global Mobile Awards. Retrieved 11 June 2015.
  34. ↑ McAuley, Kelly. "EY announces winners for the EY Entrepreneur Of The Year™ 2014 New England Award" (PDF). EY. Retrieved 11 June 2015.

External links

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