Flytxt

Flytxt

Type	Private
Industry	Telecommunications, Big Data [1] Mobile marketing, Mobile advertising
Founded	2008[2]
Headquarters	Netherlands, United Arab Emirates, India, Kenya
Key people	Vinod Vasudevan, Group CEO Hetarth Patel, SR.VP Global Sales[3]
Products	NEON QREDA mADmart
Number of employees	~350
Website	www.flytxt.com

Flytxt is a software product company that specializes in Big Data Analytics enabled mobile marketing and advertising for the Telecom industry.^[4][5] The company has its headquarters in Amsterdam, Netherlands, corporate office in Dubai and global delivery centres at Thiruvananthapuram and Mumbai in India. The company has presence in London, Kuala Lampur, Lagos, Nairobi, Dhaka and New Delhi.

Flytxt has operations in South Asia and Africa.^[6] Vinod Vasudevan is the Group CEO of Flytxt.^[7]

Products

Flytxt has two products in the Big Data Analytics, NEON^[8] and QREDA.^[9] Flytxt also has a mobile advertising market place called mADmart.^[10]

Achievements

• Finalist in CommsMEA awards - ‘African Vendor of the Year’ category ^[11]
• Stevie Award - Mobile Marketing Campaign of the Year ^[12]
• ICMG Architecture Excellence Awards ^[13]
• Leader in Marketing Analytics category at the 2014 Frost & Sullivan India ICT Awards^[14]
• Flytxt NEON's entry to Exemplar quadrant of NASSCOM's Product Excellent Matrix for marketing analytics applications, 2013.^[15]
• Aegis Graham Bell award, 2013^[16]
• Cool Vendor in Emerging Markets, 2013 by Gartner^[17]
• Winner, Red Herring Asia Top 100 companies, 2012^[18]
• Winner, Institute of Electrical and Electronics Engineers Cloud Computing Challenge (C3) at Athens, Greece, 2011^[19]
• Finalist, Top 50 Innovative Companies, NASSCOM Emerge List, 2011^[20]
• Finalist, Asia Communication Awards, 2012

Corporate social responsibility

Flytxt has an in-house staff club named Konnekt that organises charity activities and staff welfare programs.^[21]

See also

• Intent marketing
• Big Data
• Mobile Advertising

References

1. http://www.technopark.org/companies/a-z-listing?controller=companies&view=company&id=62
2. "Flytxt B.V.: Private Company Information". Bloomberg.
3. "Flytxt platform 'live' in Africa telecom markets". The Hindu Business Line. Retrieved 17 October 2014.
4. http://www.ciol.com/News/News-Reports/Flytxt-strengthens-focus-on-mobile-marketing/241109128070/0/
5. "'Made in India' software is all set to rule the world". Deccan Chronicle.
6. Our Bureau. "Flytxt clinches twin deals in Africa". The Hindu Business Line.
7. SiliconIndia. "Flytxt appoints Vinod V Vasudevan as the group CEO". siliconindia.
8. "- Moneycontrol.com". 18 February 2008.
9. "Flytxt launches QREDA".
10. Our Bureau. "Flytxt wins Graham Bell award". The Hindu Business Line.
11. "Flytxt amongst the four companies shortlisted for CommsMEA 'African Vendor of the Year' Award". Computerworld New Zealand.
12. "Flytxt Receives Stevie® Award for Nokia Mobile Marketing Campaign in 2014 International Business Awards". Bloomberg.
13. Araya Wattana. "iCMG Enterprise & IT Architecture Excellence Awards 2015 - Press Release".
14. "Tata Communications".
15. "Flytxt platform gets into NASSCOM Product Excellence Matrix". Kerala IT News.
16. "Flytxt wins Graham Bell award". The Hindu Business Line.
17. "Big Data firm Flytxt named Gartner 'Cool Vendor' - The Times of India". The Times Of India. 2013-05-03.
18. "2012 Asia Top 100". Red Herring.
19. Our Bureau. "Flytxt feted at Cloud Computing Challenge". The Hindu Business Line.
20. "Technopark firms among NASSCOM Top 50". The Hindu. Chennai, India. 2011-10-12.
21. Sathyendran, Nita (2013-12-19). "Joyful times". The Hindu. Chennai, India.

External links

• Official website
• Interview with Flytxt CEO