Gardenasia

Gardenasia was co-founded by Mr Kenny Eng and it was originally set up as the sales arm of Nyee Phoe Flower Garden. Today, Gardenasia is the nature-based events company under the Nyee Phoe Group (NPG).[1][2] The three divisions under the NPG are Nyee Phoe Flower Garden, Petals & Leaves and Gardenasia.[3]

History

In 2001,[4] Gardenasia was co-founded by Mr Kenny Eng under their parent company, Nyee Phoe Group (NPG).[1][2] In its initial years, NPG started out with Nyee Phoe Flower Garden, when Mr Kenny Eng's great-grandfather, Mr Eng Hock Lai, left China for Singapore in 1911. Mr Eng Hock Lai started a nursery in Singapore as he had a horticulture background back in his hometown.[1] Under the leadership of Mr Kenny Eng's father and uncle, Nyee Phoe Flower Garden expanded to provide landscaping services in 1968. They also diversified to provide a line of gardening products in the 1970s to 1980s.[2][5] In 1980, NPG further diversified their business by launching their creative floral services division, Petal & Leaves.[6] In 1997, Nyee Phoe Flower Garden’s government leases were not renewed and they were removed from their sites in Jalan Kayu and Bukit Panjang. Subsequently, they moved to a 2 hectare plot of land along Neo Tiew Crescent.[1] At its new site, the business faced financial difficulties because of its remote location. Mr Kenny Eng and his family kept Nyee Phoe Flower Garden afloat by staging roadshows and worked on landscaping projects recommended by clients.[1] The company eventually diversified to include Gardenasia as the “lifestyle” division of NPG.[1]

Company Profile

Gardenasia provides services which include farmstays, an on-site bistro, events management and educational programs. One of its main selling points is providing “green” workshops and team-building activities. To meet the growing demand of eco-themed activities, Gardenasia introduced “green” corporate team-building workshops in 2009.[7]

Gardenasiakids provides “Edutainment” programmes designed for children and youths to educate them about the environment.[8][9] The “Edutainment” programmes under Gardenasiakids are targeted at pre-schoolers, primary and secondary school students.[8] Gardenasiakids is represented by two characters– Morchoo and Titoy.

Notable Projects

Gardenasia has collaborated with various parties to organise social responsibility projects:

The Living! Project was initiated by Gardenasia’s founder Mr Kenny Eng, Mr Allan Lim, and sculptor Mr Sun Yu-Li. For iLight Marina Bay 2010, they conceived the idea for a 5.8m tall stainless steel sculpture called “'In Celebration.” In collaboration with People's Association Singapore, trainers and volunteers created plastic art pieces using plastic bottles and cups to build the sculpture. The sculpture was awarded “Most Popular Artwork” at this event.[10] The sculpture was the first Asian artwork to be showcased at the Fête des Lumières(Festival of Lights) in Lyon, France.[11] In 2014, The Living! Project contributed again at iLight Marina Bay with their installation called “The Wishing! Tree.” [12]

In collaboration with Frasers Centrepoint Ltd, Ascendas Ltd and Christian Outreach to the Handicapped, local students created a 12m long chandelier made up of recycled bottles. The artwork is currently installed at Changi City Point.[10]

References

  1. 1 2 3 4 5 6 Erica, T. (18 July 2007). "Breathing new life into great-grandpa's garden.". The Straits Times.
  2. 1 2 3 Song, A. (8 July 2004). "A triumph of innovation". The New Paper.
  3. ↑ Gardenasia. "About Nyee Phoe Group.". Retrieved 2014. Check date values in: |access-date= (help)
  4. ↑ "About Gardenasia".
  5. ↑ The Business Times (4 July 2011). "SME INC; Sowing the seeds of youth and renewal.". The Business Times.
  6. ↑ "About Us". Retrieved 2014. Check date values in: |access-date= (help)
  7. ↑ Toh, K. (10 January 2014). "Working for fun: Team-building activities get exciting as companies send their staff for things such as bloop soccer or art jamming sessions.". The Straits Times.
  8. 1 2 "Programmes". Retrieved 2014. Check date values in: |access-date= (help)
  9. ↑ Mind Your Body (4 July 2013). "Capsules; Fun activities for kids at health fair.". The Straits Times.
  10. 1 2 "Social Responsibility Programmes". Retrieved 2014. Check date values in: |access-date= (help)
  11. ↑ Pang, J. H. (9 January 2012). "S'pore sculpture shines at Festival of Lights in France". The Business Times.
  12. ↑ "The Wishing! Tree.". Retrieved 2014. Check date values in: |access-date= (help)
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