Heavy Rotation (song)

"Heavy Rotation"
Type A cover, featuring Yuko Oshima, Atsuko Maeda and Mariko Shinoda.
Single by AKB48
from the album Koko ni Ita Koto
B-side	"Namida no Sea-Saw Game" "Yasai Sisters" "Lucky Seven"
Released	August 18, 2010
Format	CD Single, digital download
Genre	J-pop, Pop rock
Length	4:41
Label	You, Be Cool! / King
Writer(s)	Yasushi Akimoto, Yō Yamazaki
Producer(s)	Yūsuke Tanaka
Certification	Triple Platinum (RIAJ)
AKB48 singles chronology
"Ponytail to Chouchou" (2010) "Heavy Rotation" (2010) "Beginner" (2010)
Music videos "Heavy Rotation" on YouTube "Namida no Seesaw Game" on YouTube / Under Girls "Yasai Sisters" on YouTube / Yasai Sisters "Lucky Seven" on YouTube

"Heavy Rotation" (ヘビーローテーション Hebī Rōtēshon) is Japanese idol group AKB48's 17th single, released on August 18, 2010.^[1] The video was directed by photographer and movie producer Mika Ninagawa.

2010 general election

The group's previous single, "Ponytail to Shushu", contained tickets in which buyers would vote for a member that would participate in the title track for "Heavy Rotation".^[2] The winner of AKB48's 2010 general election was member Yuko Oshima, who became the center for the single. She was followed by Atsuko Maeda, Mariko Shinoda, Tomomi Itano and Mayu Watanabe.^[3] Oshima was the cover girl for the Type B single, while the next three ranking members in the poll were featured on the Type A cover.

Tie-in

Three of the four songs found on the single were used in television commercial campaigns: "Heavy Rotation" in commercials for confectionist UHA Kakuto's Puccho candies, "Lucky Seven" for 7-Eleven and "Yasai Sisters" for a campaign by vegetable juice producers Kagome.^[1] "Namida no See-Saw Game" was used as the ending theme song for AKB48's variety show, AKB600sec..^[1]

Track listing

Type A track list
No.	Title	Writer(s)	Arranger	Length
1.	"Heavy Rotation"	Yasushi Akimoto, Yō Yamazaki	Yūsuke Tanaka	4:41
2.	"Namida no Sea-Saw Game" (涙のシーソーゲーム "Sea-Saw Game of Tears," performed by Under Girls)	Akimoto, Toshiaki Matsumoto	Ryōsuke Nakanishi	4:43
3.	"Yasai Sisters" (野菜シスターズ "Vegetable Sisters," performed by Yasai Sisters)	Akimoto, Takao Yoshino	Seiji Mutō	3:34
4.	"Heavy Rotation (Karaoke Ver.)"	Akimoto, Yamazaki	Tanaka	4:40
5.	"Namida no Sea-Saw Game (Karaoke Ver.)"	Akimoto, Matsumoto	Nakanishi	4:43
6.	"Yasai Sisters (Karaoke Ver.)"	Akimoto, Yoshino	Mutō	3:35
Total length:				26:05

Type B track list
No.	Title	Writer(s)	Arranger	Length
1.	"Heavy Rotation"	Akimoto, Yamazaki	Tanaka	4:41
2.	"Namida no Sea-Saw Game"	Akimoto, Matsumoto	Nakanishi	4:43
3.	"Lucky Seven" (ラッキーセブン Rakkī Sebun)	Akimoto, Keiji Tanabe	Yūichi "Masa" Nonaka	3:41
4.	"Heavy Rotation (Karaoke Ver.)"	Akimoto, Yamazaki	Tanaka	4:40
5.	"Namida no Sea-Saw Game (Karaoke Ver.)"	Akimoto, Matsumoto	Nakanishi	4:43
6.	"Lucky Seven (Karaoke Ver.)"	Akimoto, Tanabe	Nonaka	3:43
Total length:				26:19

Theatre version track list
No.	Title	Writer(s)	Arranger	Length
1.	"Heavy Rotation"	Akimoto, Yamazaki	Tanaka	4:41
2.	"Namida no Sea-Saw Game"	Akimoto, Matsumoto	Nakanishi	4:43
3.	"Yasai Sisters"	Akimoto, Yoshino	Mutō	3:34
4.	"Lucky Seven"	Akimoto, Tanabe	Nonaka	3:40
Total length:				16:39

Personnel

Heavy Rotation

Center : Yuko Oshima

• Team A: Haruna Kojima #7, Atsuko Maeda #2, Haruka Nakagawa #20, Rino Sashihara #19, Mariko Shinoda #3, Minami Takahashi #6, Aki Takajō #13
• Team K: Sayaka Akimoto #17, Tomomi Itano #4, Minami Minegishi #14, Sae Miyazawa #9, Erena Ono (last single) #15, Yuko Oshima #1,
• Team B: Tomomi Kasai #12, Yuki Kashiwagi #8, Rie Kitahara #16, Miho Miyazaki #21, Amina Satō #18, Mayu Watanabe #5
• SKE48 team S: Jurina Matsui #10, Rena Matsui #11

Namida no Sea-Saw Game

• Team A: Haruka Katayama, Asuka Kuramochi, Natsumi Matsubara, Aika Ōta
• Team K: Reina Fujie, Moeno Nitō, Ayaka Umeda, Rumi Yonezawa
• Team B: Natsumi Hirajima, Haruka Ishida, Mika Komori, Sumire Satō, Yuka Masuda
• Team Kenkyūsei: Haruka Shimazaki, Suzuran Yamauchi
• SKE48 team S: Masana Ōya, Kumi Yagami
• SKE48 team KII: Akane Takayanagi

Yasai Sisters

• Team A: Kojima, Kuramochi, Atsuko Maeda, Ami Maeda, Ōta, Sashihara, Mariko Shinoda, Minami Takahashi, Aki Takajo
• Team K: Sayaka Akimoto, Itano, Minami Minegishi, Miyazawa, Nitō, Ono, Ōshima
• Team B: Haruka Ishida, Tomomi Kasai, Kashiwagi, Rie Kitahara, Komori, Miyazaki, Sumire Satō, Mayu Watanabe
• SKE48 team S: Jurina Matsui, Rena Matsui

Ishida has only appeared on behalf of Ono in the PV.

Lucky Seven

• Team A: Misaki Iwasa, Kojima, At. Maeda, Sashihara, Shinoda, Takahashi, Aki Takajo
• Team K: Akimoto, Itano, Minegishi, Miyazawa, Ōshima
• Team B: Kasai, Kashiwagi, Kitahara, Komori, Miyazaki, Watanabe

Charts

Chart	Peak position
Billboard Adult Contemporary Airplay[4]	5
Billboard Japan Hot 100[5]	1
Billboard yearly Japan Hot 100[6]	3
Oricon daily singles[7]	1
Oricon weekly singles[8]	1
Oricon monthly singles	4
Oricon yearly singles[9]	2
RIAJ Digital Track Chart weekly top 100[10]	1
RIAJ Digital Track Chart yearly top 100[11]	12

Sales and certifications

Chart	Amount
Oricon physical sales[12]	880,761
RIAJ physical shipping certification[13]	Triple platinum
RIAJ ringtone downloads[14]	Triple platinum
RIAJ full-length cellphone downloads[15]	Million
RIAJ PC downloads[15]	Double platinum

Chart precession and succession

SNH48 version

"Heavy Rotation"
Blue Version cover
Single by SNH48
B-side	"River" "Let's Become Cherry Blossom Trees"
Released	June 13, 2013
Format	CD Single
Genre	Pop rock
Length	4:47
Label	Ocean Butterflies Music
Writer(s)	Original Japanese lyrics: Yasushi Akimoto Chinese lyrics: Gu Rui Gou Qing Composer: Yō Yamazaki Yoshimasa Inoue Yoko Kensuke
Producer(s)	Yasushi Akimoto
SNH48 singles chronology
"Heavy Rotation" (2013) "Flying Get" (2013)
Red version Music videos "Heavy Rotation" "River" "Let's Become Cherry Blossom Trees"

"Heavy Rotation" (Chinese: 无尽旋转, Pinyin: Wújìn Xuánzhuǎn) was redone in Mandarin for AKB48's sister group in China, SNH48, as the group's debut single; it was released on June 13, 2013.^[16] This EP also contains Mandarin tracks for River and Sakura no Ki ni Narō.

Release

The single was released in 2 versions: Type Red and Type Blue. The contents in both Type Red and Type Blue are the same except their different cover photo. Each CD includes a handshake event ticket, a member photo, a group photo and a DVD with the music videos of the 3 songs.

Besides, Collectors Edition released after 2 versions were sold out. Collectors Edition was also released in Type Red and Type Blue. Each CD includes a River theme photo with 16 members, but no DVD included.

Track listing

Track list
No.	Title	Writer(s)	Arranger	Length
1.	"Heavy Rotation" (Chinese: 无尽旋转, Pinyin: Wújìn Xuánzhuǎn)	Gu Rui, Gou Qing (Chinese lyrics) Yō Yamazaki (Composer)	Yūsuke Tanaka	4:47
2.	"River" (Chinese: 激流之战, Pinyin: Jīliú Zhī Zhàn)	Gu Rui, Gou Qing (Chinese lyrics) Yoshimasa Inoue (Composer)	Yoshimasa Inoue	4:48
3.	"Let's Become Cherry Blossom Trees" (Chinese: 化作樱花树, Pinyin: Huà Zuò Yīnghuā Shù)	Gu Rui, Gou Qing (Chinese lyrics) Yoko Kensuke (Composer)	Yūichi "Masa" Nonaka	5:34
4.	"Heavy Rotation (off vocal ver.)"	Yō Yamazaki (Composer)	Yūsuke Tanaka	4:47
5.	"River (off vocal ver.)"	Yoshimasa Inoue (Composer)	Yoshimasa Inoue	4:48
6.	"Let's Become Cherry Blossom Trees (off vocal ver.)"	Yoko Kensuke (Composer)	Yūichi "Masa" Nonaka	5:34
Total length:				30:15

Personnel

The track was sung by the first generation members of SNH48:

• Wu Zhehan, Gu Xiangjun, Kong Xiaoyin, Jiang Yuxi, Xu Jiaqi, Xu Chenchen, Dai Meng, Tang Min, Qiu Xinyi, Chen Guanhui, Chen Si, Qian Beiting, Zhao Jiamin, Zhang Yuge, Ding Ziyan, Dong Zhiyi, Mo Han, Li Yuqi

See also

• List of best-selling singles in Japan

References

1. １７ｔｈシングル『ヘビーローテーション』８月１８日発売！！ (in Japanese). King Records. Retrieved 2010-09-20.
2. "AKB48が初週50万枚超で首位　モー娘。以来9年半ぶり快挙" (in Japanese). Oricon. 2010-06-01. Retrieved 2010-06-01.
3. "「AKB48総選挙」で大波乱　大島優子が初戴冠で前田のV2阻止！". Oricon. 2010-06-09. Retrieved 2010-09-20.
4. "Adult Contemporary Airplay". Billboard (in Japanese). 2010-08-30. Archived from the original on 2010-09-21. Retrieved 2010-09-20.
5. "Japan Billboard Hot 100" (in Japanese). Billboard Japan. 2010-08-30. Archived from the original on 2010-09-21. Retrieved 2010-09-20.
6. "Japan Billboard Hot 100". Billboard. December 10, 2010. Archived from the original on December 11, 2010. Retrieved December 11, 2010.
7. "AKB48、大島優子の初センター曲が発売初日に売上34万枚". Oricon. 2010-08-18. Retrieved 2010-09-20.
8. "ヘビーローテーション（Ｔｙｐｅ－Ａ） - AKB48／ オリコンランキング情報サービス「you大樹」" (in Japanese). Oricon. Retrieved 2010-09-20.
9. 2010年オリコン年間ランキング　シングル (in Japanese). Oricon. Retrieved 2010-12-20.
10. "レコード協会調べ 2010年08月25日～2010年08月31日 ＜略称：レコ協チャート（「着うたフル(R)」）＞" (in Japanese). Recording Industry Association of Japan. Retrieved 2010-09-20.
11. "レコード協会調べ 2009年12月16日～2010年12月14日「着うたフル(R)」 2010年有料音楽配信「年間チャート」（通称：レコ協チャート）" [Record Association Analysis: December 16, 2009—December 14, 2010 Full-length Cellphone Download 2010 paid digital sales "Yearly Chart" (Abbreviated: RIAJ Chart)] (PDF). RIAJ. December 20, 2010. Retrieved December 22, 2010.
12. "オリコンランキング情報サービス「you大樹」". Oricon. Retrieved February 9, 2011. (subscription only)
13. ゴールド等認定作品一覧　2010年10月. RIAJ (in Japanese). 2010-11-10. Retrieved 2010-11-10.
14. レコード協会調べ　2月度有料音楽配信認定 ＜略称：2月度認定＞. RIAJ (in Japanese). February 20, 2011. Retrieved February 21, 2011.
15. レコード協会調べ　4月度有料音楽配信認定＜略称：4月度認定＞ [Record Association report: April digital music download certifications (Abbreviation: April Certifications)]. RIAJ (in Japanese). May 20, 2011. Retrieved May 20, 2011.
16. "SNH48首张正能量EP大碟《无尽旋转》今日正式预售".

External links

Heavy Rotation music video by AKB48 (with English subtitles) on YouTube