Hill Holliday

Hill Holliday
Subsidiary
Industry advertising agency
Founded  1968 (1968-MM)
Founder Jack Connors, Jay Hill, Steve Cosmopulos and Alan Holliday
Headquarters Exchange Place
Boston, Massachusetts, United States
Key people
 Karen Kaplan, Chairman and CEO
Parent Interpublic Group of Companies
Website www.hhcc.com

Hill Holliday is a full-service marketing and communications agency based in Boston, Massachusetts with offices in New York City and Greenville, South Carolina.[1][2] It is the 14th largest advertising agency in the U.S.[3] and is part of the world's third largest advertising and marketing conglomerate, IPG.

Karen Kaplan serves as Chairman and CEO of the agency, having worked there since 1982 when she was hired as a receptionist.[4] She has been named one of the "100 Most Influential Women in Advertising" by Advertising Age.[5]

History

Hill Holliday was founded in Boston in 1968 as Hill, Holliday, Connors, Cosmopulos, Inc. by partners Jack Connors, Jay Hill, Steve Cosmopulos and Alan Holliday.[6] It was acquired by IPG in 1998.[7]

Their client roster has included Bank of America, Chili's, Clark, Dunkin' Donuts, Great Wolf Lodge, Harvard Pilgrim Health Care, John Hancock, Major League Baseball, Merrell, Necco, Novartis, (RED), Verizon Wireless, and Whole World Water.[8]

Awards

The agency was named Media Magazine’s full-service Agency of the Year for 2011 and 2012,[9] and is the only agency to win Adweek’s Media Plan of the Year four years in a row.[10]

Notable work

References

  1. ↑ http://www.hhcc.com/contact
  2. ↑ "Hill, Holliday Acquires Erwin-Penland Agency", The New York Times, January 14, 2004
  3. ↑ http://www.hhcc.com/
  4. ↑ http://bostoncommon-magazine.com/personalities/articles/from-secretary-to-ceo-hill-holidays-karen-kaplan
  5. ↑ http://adage.com/article/special-report-100-most-influential-women-in-advertising/women-advertising-rainmakers/237257/
  6. ↑ http://www.hhcc.com/contact
  7. ↑ http://www.thefreelibrary.com/Interpublic+Acquires+Hill,+Holliday-a020317346
  8. ↑ http://www.hhcc.com/work
  9. ↑ http://www.mediapost.com/publications/article/190109/full-service-full-throttle-full-service-agency-o.html
  10. ↑ http://www.adweek.com/news/advertising-branding/adweekmedia-plan-year-99587

External links


This article is issued from Wikipedia - version of the 10/9/2016. The text is available under the Creative Commons Attribution/Share Alike but additional terms may apply for the media files.