Humble and Kind

"Humble and Kind"
Single by Tim McGraw
from the album Damn Country Music
Released January 20, 2016 (2016-01-20)
Format Digital download
Genre Country[1]
Length 4:20
Label Big Machine
Writer(s) Lori McKenna
Producer(s)
Tim McGraw singles chronology
"Lovin' Lately"
(2016)		 "Humble and Kind"
(2016)		 "How I'll Always Be"
(2016)

"Humble and Kind" is a song performed by American country music artist Tim McGraw and written by Lori McKenna. It was released on January 20, 2016, as the second single from McGraw's 14th studio album Damn Country Music. The song has won "Video of the Year" at the 2016 CMT Music Awards and has won "Song of the year" at 2016 CMA Awards and "Country song of the year" at 2016 American Music Awards, has been certified platinum and has reached the number one position on the country music charts in both Canada and the United States.

Production

Lori McKenna wrote "Humble and Kind".

The song was written by Lori McKenna.[2] In an interview with CMT published in July 2016, McKenna revealed the song was written for her husband and their five kids and is her list of all the things she wanted to make sure she’d told them.[3]

McGraw and frequent collaborator Byron Gallimore co-produced the song.[4]

Lori McKenna version

On July 8, 2016, Lori McKenna released her rendition of "Humble & Kind" as a single from her album, The Bird & the Rifle, released on July 29, 2016.[3]

Music video

Oprah Winfrey provided footage for the song's music video.

McGraw released the video to the song on his Facebook page on January 21.[5] At the time of the video release, the song was expected to be released as the second single from the album in early February.[5] The video was the result of a brainstorm McGraw had while running on a treadmill and seeing a 30-second trailer for Oprah Winfrey's Belief series. After taking some initiative, McGraw got Winfrey to avail footage for the video.[6] The video, which was directed by Wes Edwards, featured scenes from around the world from Winfrey's fall 2015 documentary series.[2] The video won the top honour, "Video of the Year" at the 2016 CMT Music Awards.[7]

Promotion

The song and video has its own website (http://stayhumbleandkind.com) intended to gather related stories about acts of kindness that have been shared with the hashtag #stayhumbleandkind.[2] The day after the music video was released, Winfrey tweeted her approval of the video, saying "TIM, I love this song. Every word feels true."[8] McGraw performed the song on the April 3, 2016 ACM Awards.[9]

Book

A bound edition of the song was set for May 17, 2016 release in conjunction with graduation season by Hachette Books. In addition to the lyrics and illustrations, the book edition will feature an introduction by McGraw and an epilogue by McKenna.[10] McGraw pledged his book proceeds to the Neighbor's Keeper Fund of the Community Foundation of Middle Tennessee.[11]

Critical response

Chris Parton of Country Weekly described the video as "the touching, lump-in-your-throat" kind.[5] Stephen L. Betts of Rolling Stone described the video as one that takes "universal scenes of faith and life and combines them with an understated performance from McGraw, captured by a 360-degree turntable lighting rig".[2] According to Christina Vinson of Townsquare Media's blog site, The Boot, the video, which presents a song from the perspective of "a parent sending their child into the world", will resonate across a wide-ranging audience. McGraw, who has three daughters with his wife Faith Hill had just sent his oldest daughter off to college in the fall before the song was released.[12]

The song earned McKenna a "Song of the year" credit at 2016 Country Music Association Awards, marking her second consecutive win.[13] McGraw won the "Favorite Country Song" category at the American Music Awards of 2016.[14] The song also won McGraw the "Video of the Year" award at the CMT Music Awards, which was considered an upset.[15]

Commercial performance

The song first entered Billboard's Hot Country Songs chart at No. 45 for chart dated February 6, 2016.[16] In late March, the song became McGraw's fifty-second Top 10 country hit.[17] This places him in twelfth place among artists with the most Top 10s in the seventy-plus year history of Billboard's Country chart. Tim McGraw performed the song at the 2016 ACM Awards, which pushed its sales to 64,000 for the week, as well as the song's ranking to No. 1 on the Hot Country Songs, his 26th No. 1 on the chart.[18][19] The single was certified Platinum by the Recording Industry Association of America on September 20, 2016.[20] The song has sold 993,000 copies in the US as of November 2016.[21] The song is McGraw's 32nd Top 40 hit on the Billboard Hot 100.

Charts and certifications

Charts

Chart (2016) Peak
position
Canada (Canadian Hot 100)[22] 37
Canada Country (Billboard)[23] 1
US Billboard Hot 100[24] 30
US Adult Contemporary (Billboard)[25] 13
US Country Airplay (Billboard)[26] 1
US Hot Country Songs (Billboard)[27] 1

Certifications

Region Certification Certified units/Sales
Canada (Music Canada)[28] Gold 40,000^
United States (RIAA)[29] Platinum 993,000[21]

*sales figures based on certification alone
^shipments figures based on certification alone
double-daggersales+streaming figures based on certification alone

Preceded by
"You Should Be Here"
by Cole Swindell		 Billboard Hot Country Songs
number-one single
April 23, 2016 		Succeeded by
"Somewhere on a Beach"
by Dierks Bentley
Preceded by
"Somewhere on a Beach"
by Dierks Bentley		 Billboard Canada Country
number-one single
May 28, 2016 		Succeeded by
"T-Shirt"
by Thomas Rhett
Preceded by
"T-Shirt"
by Thomas Rhett		 Billboard Country Airplay
number-one single
June 25, 2016 		Succeeded by
"Huntin', Fishin' and Lovin' Every Day"
by Luke Bryan

References

  1. ↑ "Damn Country Music - Tim McGraw". Allmusic. Retrieved February 23, 2016.
  2. 1 2 3 4 Betts, Stephen L. (January 21, 2016). "See Tim McGraw's Oprah-Assisted 'Humble and Kind' Video". Rolling Stone. Retrieved January 22, 2016.
  3. 1 2 Bonaguro, Alison (July 7, 2016). ""Humble and Kind" Meant Spaghetti Day for Lori McKenna". CMT. Retrieved July 13, 2016.
  4. ↑ Skates, Sarah (September 15, 2015). "Tim McGraw Says 'Damn Country Music' On Upcoming Album". Music Row. Retrieved January 22, 2016.
  5. 1 2 3 Parton, Clint (January 21, 2016). "Tim McGraw's Touching "Humble and Kind" Music Video". Country Weekly. Retrieved January 22, 2016.
  6. ↑ Chestang, Raphael (January 20, 2016). "EXCLUSIVE: Tim McGraw Explains the Role Oprah Winfrey Had in Making His 'Humble and Kind' Music Video". ETonline. Retrieved January 22, 2016.
  7. ↑ "Tim McGraw wins for 'Humble and Kind' video". The Washington Post. June 9, 2016. Retrieved June 15, 2016.
  8. ↑ "Tim McGraw Shares Message Of 'Humble And Kind'". AllAccess.com. January 22, 2016. Retrieved January 27, 2016.
  9. ↑ McCarthy, Amy (March 21, 2016). "Tim McGraw's 'Humble and Kind' Is Being Made Into a Book". TheBoot.com. Retrieved March 22, 2016.
  10. ↑ "Tim McGraw to publish "Humble and Kind" book". CBS News. Associated Press. March 17, 2016. Retrieved March 22, 2016.
  11. ↑ "Tim McGraw's 'Humble and Kind' Inspires New Book: Lori McKenna-penned song will be turned into a hardcover, set to hit stores in May". Rolling Stone. March 18, 2016. Retrieved March 22, 2016.
  12. ↑ Vinson, Christina (January 20, 2016). "Tim McGraw Selects Emotional 'Humble and Kind' as Next Single [LISTEN]". The Boot. Townsquare Media. Retrieved January 22, 2016.
  13. ↑ Finan, Eileen (November 2, 2016). "Watch 'Humble & Kind' Songwriter Lori McKenna Sing the CMA-Winning Tim McGraw Hit She Wrote". People. Retrieved November 28, 2016.
  14. ↑ Park, Andrea (November 20, 2016). "AMAs 2016: List of winners at the American Music Awards". CBS News. Retrieved November 28, 2016.
  15. ↑ Yahr, Emily (June 9, 2016). "CMT Music Awards: Best and worst moments; Tim McGraw wins in an upset". The Washington Post. Retrieved November 28, 2016.
  16. ↑ "Hot Country Songs". February 6, 2016. (subscription required (help)).
  17. ↑ "Cole Swindell & Carrie Underwood Take Over Country Songs Charts". Billboard. March 15, 2016. Retrieved March 22, 2016.
  18. ↑ Jim Asker (April 12, 2016). "Tim McGraw Tops Hot Country Songs, Merle Haggard's Sales Surge". Billboard.
  19. ↑ Jim Asker (April 12, 2016). "Chris Stapleton, Jason Aldean & More See Sales Growth, Country Chart Moves From ACM Awards". Billboard.
  20. ↑ "American album certifications – Tim McGraw – Humble and Kind". Recording Industry Association of America. If necessary, click Advanced, then click Format, then select Album, then click SEARCH
  21. 1 2 Bjorke, Matt (November 28, 2016). "Top 30 Digital Singles Chart: November 28, 2016". Roughstock.
  22. ↑ "Tim McGraw – Chart history" Canadian Hot 100 for Tim McGraw.
  23. ↑ "Tim McGraw – Chart history" Billboard Canada Country for Tim McGraw.
  24. ↑ "Tim McGraw – Chart history" Billboard Hot 100 for Tim McGraw.
  25. ↑ "Tim McGraw – Chart history" Billboard Adult Contemporary for Tim McGraw.
  26. ↑ "Tim McGraw – Chart history" Billboard Country Airplay for Tim McGraw.
  27. ↑ "Tim McGraw – Chart history" Billboard Hot Country Songs for Tim McGraw.
  28. ↑ "Canadian single certifications – Tim Mcgraw – Humble and Kind". Music Canada.
  29. ↑ "American single certifications – Tim Mcgraw – Humble and Kind". Recording Industry Association of America. If necessary, click Advanced, then click Format, then select Single, then click SEARCH
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