i (Kendrick Lamar song)

"i"
Single by Kendrick Lamar
from the album To Pimp a Butterfly
Released	September 23, 2014
Format	Digital download
Recorded	Late 2013–14
Genre	Hip hop[1]
Length	3:51
Label	Top Dawg Aftermath Interscope
Writer(s)	Kendrick Duckworth Marvin Isley O'Kelly Isley Ronald Isley Rudolph Isley Ernie Isley Christopher Jasper Columbus Smith
Producer(s)	Rahki
Kendrick Lamar singles chronology "It's On Again" (2014) "i" (2014) "Never Catch Me" (2014) Music video "i" on YouTube

"i" is a song by American rapper Kendrick Lamar. It was released on September 23, 2014 as the lead single from Lamar's third studio album To Pimp a Butterfly. The song utilizes music from "That Lady", written by and originally performed by R&B group The Isley Brothers, elements from which were re-recorded rather than being directly sampled from the original record. "i" won two awards at the 2015 Grammy Awards: Best Rap Performance and Best Rap Song.

Background

"i" was produced by Los Angeles producer Rahki, who also produced the song "Institutionalized". Although the version of "i" that appears on the album is drastically different from the single release, both versions contain a sample of the song "That Lady" by The Isley Brothers. Lamar personally visited Isley Brothers' lead vocalist Ronald Isley to ask his permission to sample the song: "I actually had to go to St. Louis and get the blessings from Ronald Isley," he said. "That was a trip. We got in the studio and just vibed and talked about how things were back then and how they are now, and you can actually hear him on the record with a few ad-libs that he actually did. We got it on camera and things like that, it’s a beautiful thing." Isley also performs on the song "How Much a Dollar Cost?" with singer-songwriter James Fauntleroy.^[2]

The single cover for "i" features members of gangs the Bloods and the Crips forming a heart, on the subject of the cover art Lamar said in an interview with AMP Radio: "Where I'm from, there's a lot of gang culture and things like that, so instead of throwing on up gang signs, which we used to, I put a Blood and I put a Crip together and we’re throwing up hearts...sparking the idea of some type of change through music or through me because I go back to the city now and people give me the honor and respect that, you know, this kid can change a little bit something different that’s been going on in the community."^[3]

The song's title has a significant connotation. In Hip Hop America, journalist Nelson George writes, "'i' is a powerful word in the vocabulary of the African American male," as it can be related to pride. While pride is one of the seven deadly sins, George's study explains how "this has been an invigorating source of self-empowerment," similar to the self-love Lamar preaches in his song.^[4]

Album version

A different version of "i" was released for Lamar's third studio album To Pimp a Butterfly. The version which appears on the album was produced in a way that emulates a live performance, as opposed to the clean production on the single. Also, during the third verse, the song is interrupted as an argument breaks out in the crowd to which Lamar is performing. After Lamar speaks to the crowd he proceeds to perform an a cappella verse which finishes the song.

Music video

The video for the song premiered on Vevo and YouTube on November 4, 2014. It features cameos from singer Ron Isley and George Clinton. References are made to 2Pac and The Joker in the video. A short instrumental was played in the intro of the clip. The video is directed by Alexandre Moors.^[5]

Critical reception and awards

The song received critical acclaim from music critics. The track was placed at number ten on Rolling Stone's 50 Best Songs of 2014 list.^[6] Billboard listed "i" as the second best song of 2014.^[7] "i" also was placed at number 14 on Spin's list of "The 101 Best Songs of 2014".^[8] In January 2015, "i" was ranked at number five on The Village Voice's annual year-end Pazz & Jop critics' poll.

"i" was nominated for Outstanding Music Video and Outstanding Song at the 46th NAACP Image Award.^[9] The song received two nominations at the 57th Annual Grammy Awards and won both: Best Rap Performance and Best Rap Song.^[10]

Commercial performance

The song debuted and peaked at number 39 on the Billboard Hot 100.

Usage in popular culture

The song has been used in film trailers for Top Five,^[11] Dope, How to Be Single, and The Intern. In 2014, it was the official song for the NBA.

Track listing

• Digital download^[12]

1. "i" – 3:51

Charts

Chart (2014)	Peak position
Australia (ARIA)[13]	48
Belgium (Ultratip Flanders)[14]	22
Belgium Urban (Ultratop Flanders)[15]	24
Canada (Canadian Hot 100)[16]	61
Denmark (Tracklisten)[17]	36
France (SNEP)[18]	68
Netherlands (Single Top 100)[19]	82
New Zealand (Recorded Music NZ)[20]	31
Scotland (Official Charts Company)[21]	20
UK Singles (Official Charts Company)[22]	20
UK R&B (Official Charts Company)[23]	3
US Billboard Hot 100[24]	39
US Hot R&B/Hip-Hop Songs (Billboard)[25]	11
US Mainstream Top 40 (Billboard)[26]	31
US Rhythmic (Billboard)[27]	5

References

1. Keeble, Ed (February 10, 2015). "Kendrick Lamar Gets Old School In New Track 'The Blacker The Berry'". Gigwise. Retrieved June 1, 2016.
2. NME News Desk (September 24, 2014). "NME News Kendrick Lamar says he visited Ronald Isley to ask to use 'That Lady' on new track 'I' | NME.COM". NME.
3. HipHopDX (September 24, 2014). "Kendrick Lamar Discusses Blood, Crip Presence On "i" Cover Art". HipHopDX.
4. George, Nelson (2005-04-26). Hip Hop America. Penguin. ISBN 9781101007303.
5. "Kendrick Lamar Dances Through the Streets in 'i' Video". Rolling Stone. November 4, 2014. Retrieved January 20, 2016.
6. "50 Best Songs of 2014". December 3, 2014. Retrieved December 5, 2014.
7. "The 10 Best Songs of 2014". 11 December 2014. Retrieved 11 December 2014.
8. "The 101 Best Songs of 2014".
9. "NAACP Image Awards: The Winners". The Hollywood Reporter. February 6, 2015. Retrieved April 26, 2016.
10. "57th Annual GRAMMY Awards Nominees". Grammy Awards.
11. "Kendrick Lamar - "i" Featured In "Top Five" Movie Trailer". HipHopDX.
12. "i – Single by Kendrick Lamar". iTunes Store. United States: Apple. Retrieved October 12, 2014.
13. "Australian-charts.com – Kendrick Lamar – i". ARIA Top 50 Singles. Retrieved October 12, 2014.
14. "Ultratop.be – Kendrick Lamar – i" (in Dutch). Ultratip. Retrieved October 12, 2014.
15. "Ultratop.be – Kendrick Lamar – i" (in Dutch). Ultratop Urban. Retrieved October 12, 2014.
16. "Kendrick Lamar – Chart history" Canadian Hot 100 for Kendrick Lamar. Retrieved October 12, 2014.
17. "Danishcharts.com – Kendrick Lamar – i". Tracklisten. Retrieved October 12, 2014.
18. "Lescharts.com – Kendrick Lamar – i" (in French). Les classement single. Retrieved October 12, 2014.
19. "Dutchcharts.nl – Kendrick Lamar – i" (in Dutch). Single Top 100. Retrieved May 3, 2015.
20. "Charts.org.nz – Kendrick Lamar – i". Top 40 Singles. Retrieved October 12, 2014.
21. "Archive Chart: 2014-11-22". Scottish Singles Top 40. Retrieved May 3, 2015.
22. "Archive Chart: 2014-11-22" UK Singles Chart. Retrieved May 3, 2015.
23. "Archive Chart: 2014-11-22" UK R&B Chart. Retrieved May 3, 2015.
24. "Kendrick Lamar – Chart history" Billboard Hot 100 for Kendrick Lamar. Retrieved October 12, 2014.
25. "Kendrick Lamar – Chart history" Billboard Hot R&B/Hip-Hop Songs for Kendrick Lamar. Retrieved October 12, 2014.
26. "Kendrick Lamar – Chart history" Billboard Pop Songs for Kendrick Lamar. Retrieved October 13, 2014.
27. "Kendrick Lamar – Chart history" Billboard Rhythmic Songs for Kendrick Lamar. Retrieved October 15, 2014.

External links

• Lyrics of this song at MetroLyrics