Invoice2go

Invoice2go
Private Company
Headquarters Sydney and Redwood City, CA
Area served
 Worldwide
Key people
 Greg Waldorf (CEO) and Chris Strode (Founder)
Number of employees
 85 (April 2015)[1]
Website www.invoice.2go.com

Invoice2go is a mobile and web app designed as a simple invoicing, expense-tracking, and reporting tool for micro and small business owners . The application is cloud-based and sold by subscription, based on quantity of invoices, clients, and account managers.[2] Invoice2go’s service plans are available at three tiers - Starter, Pro, and Enterprise.

Founded by Australian entrepreneur Chris Strode[3] and based on Strode’s own previous experience as a business owner, Invoice2go is now dually headquartered in Sydney, Australia [4] and Redwood City, CA, USA.[5]

History

When founder Chris Strode couldn’t find an invoicing application that suited his needs, he began coding his own solution. As a small business owner Strode aimed to solve the challenges that he knew other business owners faced,[6] developing a product that met the need for immediacy and simplicity in an accounting software.[7] Since its inception in Erina, Australia the company reports to serve over 200,000 customers,[8] has been recognized internationally as a top business app[9][10] and has opened offices in Jakarta and Cebu, as well as its two headquarters in Sydney and Palo Alto.

In 2009 the app went live on the iTunes app store, and by 2011 it was ranked among the top 10 business apps.[9] By September 2013 Forbes reported that Invoice2go received a total of $35 million in funding from Accel Partners and Ribbit Capital, a Palo Alto-based venture capitalist firm.[11] A report by The New York Times named Invoice2go as one of the handful of Australian and New Zealand companies that are exemplary of the geographical investment trend.[12]

Bizjournals also reported that included in the expansion plan was the appointment of Greg Waldorf,[13] former CEO of eHarmony and then CEO-in-residence of Accel.[14] The app has since ranked number one among highest grossing business apps in 59 countries in the iOS app store and in 9 countries in the Android Market.[11]

Product

The key features of Invoice2go include creation and sending of invoices, estimates, and purchase orders from a mobile device, customizable invoice templates, and reporting and analytics.[15] Additionally the app offers a secondary suite of features called Apps2go for receipt / expense tracking, creation of statements, gathering customer signatures electronically, and scanning product details onto invoices from barcodes.[15]

Invoice2go instantly syncs these documents across all devices via the cloud, supporting a number of operating system including OS X, iOS, Chrome OS, Android, Microsoft Windows, and webOS.

In April 2015 Apple, Inc. featured Invoice2go in the launch of Apple Watch.[16] The Apple Watch version of the app has been recognized internationally as a top business app[17][18] and uses an iPhone GPS to track work hours based on time spent on a job site.[19]

Reviews

Invoice2go Reviews within each respective Apple App Store and Google Play Store have been recently under 4 stars, as users have issues regarding syncing, exporting data, as well as pricing differences on the website and within the app. Also; users noted that the paywall is not clearly stated within the app, giving it the appearance of a "free app."

References

  1. ↑ Herber, Alex. "SIX MONTHS ON: Here's how Invoice2Go is handling life after landing $35 million funding". Business Insider. Retrieved 30 May 2015.
  2. ↑ Wallen, Jack. "Five Android invoicing apps ready to help you do business". Tech Republic, US. Retrieved 30 May 2015.
  3. ↑ Shontell, Alyson. "How Getting Drunk And Fired From A Job Helped One Guy Create A $100 Million Startup". Business Insider. Retrieved 29 May 2015.
  4. ↑ "NSW: Office lease, 80 Pacific Highway, North Sydney". The Australian. Retrieved 27 May 2015.
  5. ↑ Schubarth, Cromwell. "Aussie startup moved to Palo Alto, hires ex-eHarmony CEO and raises $35M". Silicon Valley Business Journal. Retrieved 29 May 2015.
  6. ↑ Strode, Chris. "How to spot the next big thing in mobile and wearable technology app development". Smart Company.
  7. ↑ Lakatis, Ewdard. "Top 10 apps of 2013 for entrepreneurs". Venture Beat. Retrieved 29 May 2015.
  8. ↑ Bailey, Michael. "Invoice2Go doubles subscribers, gets Apple Watch inside running". The Financial Review. Retrieved 29 May 2015.
  9. 1 2 Binidi, Trasnuva. "Aussie billing app makes iTunes top 10". Dynamic Business. Retrieved 29 May 2015.
  10. ↑ Bosco, Alessandro. "Invoice2go - invoices on the fly for iOS and Android Scopri di più su http://www.techweekeurope.it/mobility/mobile-apps/invoice2go-fatture-al-volo-per-ios-e-android-41082#VAIgGxiCIvcBAJsu.99". Tech Week Europe. Retrieved 29 May 2015. External link in |title= (help)
  11. 1 2 Lim, Jason. "Aussie Start-up Invoice2go Raises $35 Million Led By Accel Partners". Forbes. Retrieved 29 May 2015.
  12. ↑ Cole, Brett. "Australian Start-Ups Lure Silicon Valley Money". The New York Times. Retrieved 31 May 2015.
  13. ↑ "Greg Waldorf". Stanford University's Entrepreneurship Corner. Retrieved 30 May 2015.
  14. ↑ "Our Story". Invoice2go. Retrieved 30 May 2015.
  15. 1 2 "Features". Invoice2go. Retrieved 31 May 2015.
  16. ↑ Thomsen, Simon. "Australian app Invoice2go is ready for the new Apple Watch". Business Insider. Retrieved 31 May 2015.
  17. ↑ McCaskill, Steve. "11 Top Work Apps for Apple Watch". TechWeekEurope. Retrieved 1 June 2015.
  18. ↑ Bort, Julie. "5 Apple Watch apps that will help you do your job". Business Insider. Retrieved 31 May 2015.
  19. ↑ "Introducing the Invoice2go app for Apple Watch". Invoice2go. Retrieved 1 June 2015.

External links

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