It Won't Stop

"It Won't Stop"
Single by Sevyn Streeter
from the album Call Me Crazy, But...
Released	May 22, 2013
Format	CD single, digital download
Recorded	2013
Genre	R&B
Length	4:41
Label	Atlantic
Writer(s)	Amber Streeter Jean Kouame Chris Brown M. Henry M. Picard
Producer(s)	Diplo Free School Picard Brothers
Sevyn Streeter singles chronology
"I Like It" (2012) "It Won't Stop" (2013) "Next" (2014)
Chris Brown singles chronology "Beat It" (2013) "It Won't Stop" (2013) "Don't Think They Know" (2013)

"It Won't Stop" is a song recorded by American singer Sevyn Streeter, featuring vocals from American singer Chris Brown. was released on May 22, 2013 as the first single from her debut extended play (EP) Call Me Crazy, But..., by Atlantic Records. The single achieved gold status from Recording Industry Association of America and received a warm reception from industry critics and the public.

Reception

According to the Vibe magazine, the single "dominated the Mainstream R&B/Hip-Hop Airplay category for nine weeks straight" upon its release.^[1]

NPR has described the song as having "sunk into our collective consciousness through commercial radio play and a music video viewed more than 35 million times [as of 2014] and on the recommendation of a growing group of critics and fans", with lyrics that are "vernacular, warm, and unpretentious".^[2]

Background and composition

The song was premiered on May 22, 2013.^[3] On June 24, 2013, Streeter released an acoustic performance video for the single.^[4] "It Won't Stop" is described as a contemporary R&B song.^[5]

Streeter released the remix to the song on August 28, 2013.^[6] It features Chris Brown. Streeter released an extended play of a collection of remixes featuring Brown on February 18, 2014.^[7][8]

Music video

On October 10, 2013, Streeter uploaded the music video for the remix on her YouTube account.^[9] The video for the remix also premiered on BET's 106 & Park and was directed by Brown who also appears in the video along with NBA player Dorell Wright, playing Sevyn's love interest.^[10][11]

Charts

Chart (2013–14)	Peak position
US Billboard Hot 100[12]	30
US Adult R&B Songs (Billboard)[13]	23
US Hot R&B/Hip-Hop Songs (Billboard)[14]	9
US R&B/Hip-Hop Airplay (Billboard)[15]	2
US Rhythmic (Billboard)[16]	14

Certifications and sales

Region	Certification	Certified units/Sales
United States (RIAA)[17]	Gold	500,000^^
^*sales figures based on certification alone ^^shipments figures based on certification alone

References

1. Diamond Hillyer (2015): Preview: Sevyn Streeter Marries Her Pen Game To Situationships On Debut LP ‘On The Verge’, Vibe
2. Frannie Kelly (2014) Sevyn Streeter Knocks Us Out, NPR
3. "New Music: Sevyn Streeter – 'It Won't Stop'". Rap-Up.com. May 23, 2013. Retrieved October 31, 2013.
4. "Sevyn Streeter – It Won't Stop (Acoustic Performance)". singersroom.com. June 25, 2013. Retrieved October 31, 2013.
5. Sheffield, Rob (June 19, 2014). "Rob Sheffield's Top 25 Songs of 2014 So Far". Rolling Stone. Wenner Media LLC. Retrieved October 15, 2016.
6. "New Song: Sevyn Streeter – 'It Won't Stop (ft. Chris Brown)'". 28 August 2013.
7. Ramirez, Erika (February 13, 2014). "Sevyn Streeter, 'It Won't Stop (Remixes)': Exclusive EP Stream". Billboard. Prometheus Global Media. Retrieved October 15, 2016.
8. "It Won't Stop (Remixes) [feat. Chris Brown] – EP by Sevyn Streeter on Apple Music". iTunes. Apple Music. Retrieved October 15, 2016.
9. "Sevyn Streeter – It Won't Stop ft. Chris Brown [Official Video]". YouTube. Retrieved September 4, 2016.
10. Walker, John. "Sevyn Streeter + Chris Brown Channel Everyone From Nelly + Kelly Rowland To Aaliyah + Britney Spears In Their Sensual 'It Won't Stop' Video". MTV News. MTV. Retrieved October 11, 2013.
11. "Behind the Video: It Won't Stop ft. Chris Brown". singersroom.com. October 9, 2013. Retrieved October 31, 2013.
12. "Sevyn Streeter – Chart history" Billboard Hot 100 for Sevyn Streeter. Retrieved September 4, 2016.
13. "Sevyn Streeter – Chart history" Billboard Adult R&B Songs for Sevyn Streeter. Retrieved September 4, 2016.
14. "Sevyn Streeter – Chart history" Billboard Hot R&B/Hip-Hop Songs for Sevyn Streeter. Retrieved September 4, 2016.
15. "Sevyn Streeter – Chart history" Billboard R&B/Hip-Hop Airplay for Sevyn Streeter. Retrieved September 4, 2016.
16. "Sevyn Streeter – Chart history" Billboard Rhythmic Songs for Sevyn Streeter. Retrieved September 4, 2016.
17. "American single certifications – Sevyn Streeter – It Won't Stop". Recording Industry Association of America. If necessary, click Advanced, then click Format, then select Single, then click SEARCH

External links

• Aucustic performance by Streeter, 2014, via the NPR web site