Jimmy Moore (author)

Jimmy Moore is an American blogger and author who is best known for his "Livin' La Vida Low-Carb" blog and podcast, and more recently for his books on nutrition. He has appeared on television and radio programs^[1] promoting a high-fat, moderate protein, low carb diet plan. His popular^[2][3] weekly podcast, "Livin' La Vida Low-Carb", has run over 1100 episodes featuring interviews with experts in diet, health, and fitness. Moore also runs two other weekly podcasts, "Low-Carb Conversations" and "Keto Talk". He currently resides in Spartanburg, South Carolina.

Early life

Moore was born December 27, 1971. He attended the University of Tennessee at Martin, where he obtained a Bachelor of Arts degree in Political Science and English. He also received a Master's Degree in Public Policy from Regent University.

Lifestyle and Weight Loss

Moore was once morbidly obese, weighing 410^[4] pounds. In 1999, he lost 170 pounds on a low-fat diet, but claims to have gained the full amount back in four months.^[5]

In 2004, Moore lost 180 pounds on the Atkins Diet.^[6] After four years, he regained 59 pounds.

In early 2013, Moore performed a self-experiment (n=1) on ketosis. His experiment included testing for blood ketones, a marker for beta-oxidation. Moore also incorporated weight-loss techniques such as intermittent fasting and weight lifting.

His lipid profile^[7] has been posted and analyzed in the context of newer perspectives on cholesterol that are not in sync with those of the medical establishment. Moore is not an adherent of the current American Medical Association position on cholesterol.

Kimkins controversy

Until June 2007, Moore was an advocate for the Kimkins diet, a decreased-fat, low-carbohydrate diet. After Moore interviewed^[8][9][10] the creator of Kimkins, Heidi Diaz, on his podcast in July 2007, he became skeptical of Diaz's claims. Shortly thereafter, he apologized^[11] to his readers^[12] and publicly shared his skepticism of Diaz. Moore did not return thousands of dollars in affiliate advertising revenue he collected by advertising Kimkins products.^[13][14]

Moore worked with attorney John Tiedt^[15] in a class action lawsuit^[16] against Diaz and the Kimkins diet which^[17] resulted in financial sanctions and warnings to be placed on Kimkin's web site in October 2010.^[18] Moore included an entire chapter about the Kimkins controversy in his 21 Life Lessons From Livin' La Vida Low-Carb book.

Books

• Moore co-authored Cholesterol Clarity with Associate Professor of Medicine, Dr. Eric C. Westman, which was published in 2013 (ISBN 978-1936608386). In Cholesterol Clarity, Moore explains the standard lipid test, and metrics contained within, such as HDL-C, LDL-C, and triglyceride count. He also suggests methods to improve these metrics. The book is critical of the lipid hypothesis.
• Moore published Keto Clarity (co-author Dr. Eric C. Westman) in 2014 (ISBN 978-1628600070). The book describes the beneficial effects of being in nutritional ketosis. Keto Clarity reached number 76 of all titles listed on Amazon.com during the week of its release.
• The Ketogenic Cookbook was published in 2015 (co-author Maria Emmerich) (ISBN 978-1628600780).
• Moore co-authored The Complete Guide to Fasting: Heal Your Body Through Intermittent, Alternate-Day, and Extended Fasting with Dr. Jason Fung, which was published in 2016 (ISBN 978-1628600018).

Moore has also written two self-published books:

• 21 Life Lessons From Livin' La Vida Low-Carb: How The Healthy Low-Carb Lifestyle Changed Everything I Thought I Knew,(2009) ISBN 1-4392-6222-5
• Livin’ La Vida Low-Carb: My Journey From Flabby Fat to Sensationally Skinny in One Year, (2005), ISBN 1-59113-804-3

References

1. "Media « Jimmy Moore's Livin' La Vida Low Carb Blog". Livinlavidalowcarb.com. Retrieved January 1, 2012.
2. "Meet Jimmy Moore - Interview with Jimmy Moore at About.com Low Carb Diets". Lowcarbdiets.about.com. January 1, 2004. Retrieved January 1, 2012.
3. Payne, Cathy R. (June 26, 2010). "ONL062 Conversation with Jimmy Moore – Living the Low-Carb Life « Our Natural Life". Ournaturallife.com. Retrieved January 1, 2012.
4. "Meet Jimmy « Jimmy Moore was 410 Pounds". getbetterwellness.blogspot.com. October 18, 2011. Retrieved April 16, 2013.
5. "Jimmy Moore: Livin' La Vida Low-Carb & Lovin' It «Mark's Daily Apple". marksdailyapple.com. March 13, 2011. Retrieved April 16, 2013.
6. "World Exclusive Interview with Jimmy Moore « Adam Kosloff". why-low-carb-diets-work.com. 2009. Retrieved April 16, 2013.
7. "Cholesterol Testing: What Matters Most? « Dr. Thomas Dayspring". askthelowcarbexperts.com. October 1, 2012. Retrieved April 16, 2013.
8. "Jimmy Moore's Interview with Kimmer from Kimkins". Livinlavidalowcarb.com Part 1.
9. "Jimmy Moore's Interview with Kimmer from Kimkins". Livinlavidalowcarb.com Part 2.
10. "Jimmy Moore's Interview with Kimmer from Kimkins". Livinlavidalowcarb.com Part 3 and 4.
11. public apology "Jimmy Moore's Apology to his Readers" Check |url= value (help). Livinlavidalowcarb.com.
12. "Heidi Diaz Don't Let". Livinlavidalowcarb.com.
13. "AmyB on Kimkins". Livinlavidalowcarb.com.
14. "Christin Sherburne On A Crusade Against Diet Scams". Livinlavidalowcarb.com.
15. "Youtube "Kimkins Diet Scandal: Headline Legal News"".
16. "Kimkins Class Action Lawsuit". blogspot.
17. "Kimkins founder Heidi Diaz found guilty". Livinlavidalowcarb.com.
18. "Lawsuit results". Livinlavidalowcarb.com.

External links

• Official website
• Profile at SourceWatch
• Livin' La Vida Low-Carb weekly podcast on low-carb and related topics.
• Low-Carb Conversations podcast Jimmy Moore and co-host Jenna Lightfoot discuss some of the week's health headlines with guests from the low-carb and paleo community.
• Keto Talk podcast Jimmy Moore and co-host Dr. Adam S. Nally discuss the health benefits of nutritional ketosis (weekly).