Jordan Schur
Jordan Schur is co-chairman and CEO of the film production company Mimran Schur Pictures. He is also the former President of Geffen Records and the founder of Flip Records and Suretone Records.[1]
Career
A veteran of the music and film entertainment industries, Jordan Schur has garnered a reputation for creating and overseeing innovative and highly profitable ventures. Schur's first major success was Flip Records, a music label he created in 1994 that launched the careers of world-renowned artists such as Limp Bizkit and Staind. Flip Records remains to present day one of only a handful of music labels to have an artist sell over 1M records in the first week of release, an achievement Flip Records was able to accomplish several times. Under Schur's guidance, Flip Records went on to sell over 70M records as the company became a legendary brand in music.
In 1999, Schur began his successful tenure of almost a decade as President of Geffen Records at Universal Music Group where he merged the original Geffen Records with MCA Records and DreamWorks Records ā the newly expanded company went on to become the market share leader in the industry generating over 2B in sales. Schur has worked with some of the world's most successful chart-topping artists ranging from Nirvana, Guns Nā Roses, Van Morrison, Peter Gabriel Snoop Dogg, Mary J Blige, Rob Zombie, Ashlee Simpson, Sigur Ros, Common, The Roots, Sonic Youth, Blink 182, Enrique Iglesias, Beck, Nelly Furtado, and Counting Crows, to name a few.
Suretone Entertainment, which Schur founded in 2006 as Suretone Records as the home where artists such as The Cure, Weezer, Chris Cornell, Angels & Airwaves, and Shwayze all found great success, has grown into a broader company over the last 8 years as the company dove into film development, financing, and production, as well as music artist management.
Schur has enjoyed a successful run as a film producer, having produced and financed films including the highly regarded Stone, starring Robert De Niro, Edward Norton, and Milla Jovovich, as well as the much-heralded Warrior, starring Tom Hardy, Joel Edgerton, and Nick Nolte, and which garnered an Academy Award nomination. Schur also produced the critically acclaimed Henry's Crime, starring Keanu Reeves, James Caan, and Vera Farmiga, and as well produced and financed with Lionsgate the film Rapture-Palooza, the youth based comedy starring Craig Robinson and Anna Kendrick, which was released last summer.
Schur in 2012 founded Suretone Pictures, where he has since released several notable films, including last summer's Pawn Shop Chronicles, which starred Paul Walker in one of his last films before his unfortunate passing, as well as Elijah Wood, Brendan Fraser, Matt Dillon and others. Suretone Pictures current slate of films in development and production include the upcoming Five Against a Bullet in partnership with Sony/Columbia Pictures, as well as Revenge Wedding in association with Lionsgate.
Schur in 2014, in partnership with Cinsay, launched Suretone Live, the world's first syndicatable e-commerce and social media driven music content destination. With video commerce technology pioneer Cinsay, Suretone Live allows a global music portal to host music, video, exclusively produced music content, merchandise, pay-per-view events from a compilation of signed venues, festivals, and artists worldwide through the multi-patented global platform of Cinsay as consumers watch, shop, and share all variations of music content.