Junkee Media

Junkee Media
Privately held
Industry Digital media
Founded 2000 (2000)
Headquarters Surry Hills, New South Wales, Australia
Key people
Neil Ackland, CEO
Products Junkee
AWOL.com
FasterLouder
inthemix
Mess+Noise
Website JunkeeMedia.com

Junkee Media, formerly known as Sound Alliance, is a digital media company based in Australia. According to the company, Junkee Media's websites attract a monthly audience of over 2 million unique browsers.[1] Nearly 70 per cent of the website's traffic comes from mobile devices and the biggest referrer to the network is Facebook.[2]

History

Junkee Media was founded in 2000 when Matt Callander, Libby Clark and Andre Lackmann launched their dance music website inthemix.[3] The website began as a part-time hobby for the three,[4] who were soon joined by Neil Ackland. Ackland discovered the site online and got in touch with its creators.[5]

Sound Alliance acquired Mess+Noise in October 2008 from failed media group Destra Corporation.[3] Mess+Noise had been operating since 2005 when it began as a bimonthly print publication.[6]

Sound Alliance launched Junkee in March 2013, an online title aimed at an audience aged 18 to 29 years.[7] The publisher told its audience that Junkee would be built on principles uncovered in a comprehensive youth survey of a few thousand 18- to 29-year olds.[8] Sound Alliance used Junkee to trial native advertising which by October 2014 it used across all of its publications.[9]

Sound Alliance formally rebranded itself as Junkee Media in July 2015.[10][2] CEO Neil Ackland told media the name change reflected the company's transformation from being a music-only publisher to becoming a youth-focused lifestyle publisher.[11]

In 2016, Ooh Media, a publicly listed Australian outdoor advertising company, bought 85% of Junkee Media for $11.05 million.[12]

Publications

Awards

Junkee was named media brand of the year at the 2014 Mumbrella Awards.[14] Qantas and Junkee Media's AWOL was named the content marketing strategy of the year in 2015.[15]

In 2011, Sound Alliance was named to the Digital Media Top 10 Power Index, lauded for disrupting their larger traditional media competitors.[16]

Sound Alliance was named one of Australia’s best places to work in both 2010 and 2009 by the publication BRW.[17]

References

  1. Sandev, Miro (19 April 2011). "Sound Alliance Boosts Network with 50 New Sites". B&T. Archived from the original on 25 March 2012.
  2. 1 2 Mason, Max (3 July 2015). "Half of Junkee Media's ad revenue coming from branded content". The Sydney Morning Herald. Fairfax Media. Archived from the original on 8 January 2016.
  3. 1 2 Sinclair, Lara (22 June 2009). "Sound Alliance beats advertising blues". The Australian. News Corp.
  4. McMillen, Andrew (7 August 2009), A Conversation With Neil Ackland, Sound Alliance Managing Director, archived from the original on 21 February 2014
  5. Shrivell, Denise (31 July 2009). "Digital People - Neil Ackland". Digital Ministry. Archived from the original on 3 April 2012.
  6. Toller, Annie (3 August 2015). "What went wrong at Mess+Noise?". Daily Review. Archived from the original on 8 January 2016.
  7. "Youth publisher launches mobile-first title Junkee.com". mUmBRELLA. Archived from the original on 8 July 2015.
  8. Duggan, Tim (11 March 2013). "Welcome To Junkee". Junkee. Sound Alliance. Archived from the original on 17 November 2015.
  9. Micallef, Rachael (16 October 2014). "Sound Alliance formalises native advertising team". AdNews. Yaffa Media Pty Ltd. Archived from the original on 4 April 2015.
  10. Christensen, Nic (2 July 2015). "Sound Alliance rebrands as Junkee Media, says half its revenue now comes from native". Mumbrella. Archived from the original on 30 July 2015.
  11. Homewood, Sarah (2 July 2015). "Sound Alliance rebrands to Junkee Media". AdNews. Yaffa Media Pty Ltd. Archived from the original on 8 January 2016.
  12. Hayes, Alex (24 June 2016). "Ooh Media buys Junkee Media in surprise move". Mumbrella. Archived from the original on 25 June 2016.
  13. "Qantas and Sound Alliance launch youth travel title AWOL" (Press release). Qantas. 12 November 2014. Archived from the original on 16 March 2015.
  14. "The Mumbrella Awards: 2014 winners". Mumbrella. Archived from the original on 17 November 2015.
  15. "The Mumbrella Awards: 2015 winners". Mumbrella. Archived from the original on 8 January 2016.
  16. Priestley, Angela (8 November 2011), "Digital Media , no. 9: Sound Alliance", The Power Index, archived from the original on 6 July 2015
  17. Gardner, Jessica (24 June 2010). "Labour of Love". BRW. Archived from the original on 14 March 2012.
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