KFRH

KFRH

City	North Las Vegas, Nevada
Broadcast area	Las Vegas/Laughlin
Branding	104.3 Now FM
Slogan	Vegas' New Hit Music Channel
Frequency	104.3 MHz (also on HD Radio) 104.3 HD-2 "Fresh FM" 104.3 HD-3 NOAA Radio
First air date	1982 (as KQOL at 105.5)
Format	Top 40 (CHR)
ERP	24,500 watts
HAAT	1128 meters
Class	C
Facility ID	19062
Callsign meaning	K FResH (former brand name as an AC station at 102.7)
Former callsigns	KQOL (1995-1998) KQOL-FM (8/1998-9/1998) KSTJ (1998-2007) KCYE (2007-2009)
Former frequencies	105.5 MHz (1982-1999) 102.7 MHz (1999-2009)
Owner	Royce International, Ed Stolz II (KJUL License LLC)
Sister stations	KBET KRCK-FM KREV (FM)
Webcast	Listen Live
Website	1043now.com

KFRH (104.3 FM) – branded as 104.3 Now FM – is a commercial radio station in North Las Vegas, Nevada, broadcasting to the Las Vegas, Nevada area on 104.3 FM.

KFRH airs a Top 40 (CHR) music format branded as "104.3 Now FM" with the slogan "Vegas' New Hit Music Channel".

Its studios are in the unincorporated Clark County community of Enterprise and the transmitter is on Potosi Mountains west of the Las Vegas Valley.

History

Before 102.7 (1999–2009)

KFRH was originally located at the 105.5 frequency and featured a Hot AC Format, in 1999, a frequency swap took place in which a new frequency of 105.7 moved to the Las Vegas area and KFRH (which was KSTJ at the time) moved to the 102.7 frequency as a result. It had also debuted a 1980s rock format which carried moderate success, but in 2005, KMZQ-FM 100.5 (now KXQQ-FM, a news-talk radio station) debuted the Jack FM concept, with similar music being played on 100.5, with a bigger playlist, plus the shrinking of the 1980s formats in general Beasley decided to move KFRH back to a Hot AC format, thus once again featuring a Hot AC format targeted at KMXB 94.1. On September 14, 2007, the station rebranded as "Fresh 102.7." The station's callsign was changed from KSTJ to KFRH to reflect the new format on October 5, 2007. Even though KFRH stayed hot adult contemporary; Mediabase had it on the hot AC panel before shifting to contemporary hit radio.

102.7 Now (2009)

On April 1, 2009, KFRH dropped its Hot AC format and began stunting with a loop of voices asking "When?" followed by the occasional "Soon", along with several songs with the word "when" in the title. The station flipped to a Top 40 format branded as 102.7 Now just before 2 PM PDT with a commitment to play 102 straight minutes of uninterrupted music. The first song played on 102.7 Now was Akon's Right Now (Na Na Na). There are also two other commercial radio stations in the United States that are branded similar, those being WNOW "92.3 Now FM" in New York, and KAMP-FM "97.1 AMP Radio" in Los Angeles. The station launched by playing music for 24 hours without commercial interruption. This was following the original campaign of playing "10,000 Songs in a Row". The station also claimed to offer less commercials every hour than rhythmic contemporary competitor "98.5 KLUC".

104.3 Now FM (2009–present)

The station switched to 104.3 from 102.7 on August 25, 2009. The station switched with sister Country station 104.3 The Coyote (KCYE), which moved to the previous 102.7 frequency. The station leaned to a more Rhythmic format when it was previously broadcasting on 102.7, but has now changed to a complete Top 40 format adding more artists like The Weeknd, Calvin Harris, Ariana Grande, Sia, Coldplay, Justin Timberlake, Rihanna, Twenty-One Pilots, Bruno Mars, Ed Sheeran, Adele and Taylor Swift to compete with cross-town rival 98.5 KLUC, which also in 2008 leaned to a more CHR Top 40 format from previously broadcasting a Rhythmic format. Future plans also call for a call sign change, and on-air personalities will be added to the station.

HD radio

KFRH airs the adult contemporary format formerly featured on the main channel on its HD2 signal branded as " Fresh FM." The third HD channel rebroadcasts NOAA Weather Radio's WXL36 to provide that service in an FM dial form.

External links

Official Website

Query the FCC's FM station database for KFRH

Radio-Locator information on KFRH

Query Nielsen Audio's FM station database for KFRH

Radio stations in the Las Vegas market

By AM frequency	670 720 790 840 870 920 970 1060 1100 1140 1230 1280 1340 1400 1460

By FM frequency	88.1 88.5 88.9 89.7 90.1 90.5 90.9 91.1 91.5 91.9 92.3 92.7 93.1 93.5 94.1 94.5 95.5 96.3 96.7 97.1 97.5 97.9 98.5 99.3 99.7 100.1 100.1 100.5 101.1 101.9 102.3 102.7 103.5 103.9 104.3 104.7 105.1 105.7 106.5 106.9 107.5 107.9

NOAA Weather Radio frequency	162.55

By call sign	K211DC K215FA K220JW K261BZ K272EE K280DD KADD KBAD KBET KCEP KCNV KCYE KDWN KEKL KENO KFRH KHSJ-LP KHYZ KIOF-LP KISF KJUL KKLZ KKVV KLAV KLSQ KLUC-FM KMXB KMZQ KNIH KNPR KOAS KOMP KPKK KQLL KQRT KRGT KRLV KRRN KSHP KSNE-FM KSOS KUNV KVEG KVGQ KVGS KVKL KWID KWNR KWWN KXLI KXNT KXPT KXQQ-FM KXTE KXST KYLI KYMT WXL36

Nearby radio markets Barstow Kingman Laughlin-Needles-Lake Havasu City Pahrump St. George–Cedar City See also List of radio stations in Nevada

Now FM branded radio stations in the United States

Radio Stations	KFRH - Las Vegas KNNW - Monroe KQPT/K300AD - Chico KTMT-FM - Medford KZBD - Spokane WAZR - Harrisonburg WJIM-FM - Lansing WNOH - Hampton Roads WNOW-FM - Indianapolis WRNW - Milwaukee

CHR / Top 40 radio stations in the state of Nevada

By frequency	98.5 104.3 106.3 106.9

By callsign	KFRH KLUC KVGQ KWNZ

By city	Las Vegas (KLUC) Lovelock North Las Vegas Overton

See also adult contemporary classic hits college country news/talk NPR oldies religious rock sports top 40 urban other radio stations in Nevada See also Contemporary Hit Radio Rhythmic KISS-FM MOVin Radio Disney

Coordinates: 35°58′01″N 115°30′07″W / 35.967°N 115.502°W / 35.967; -115.502

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