KQMQ-FM

KQMQ-FM

City	Honolulu, Hawaii
Broadcast area	Honolulu, Hawaii
Branding	93.1 Da Pā'ina
Frequency	93.1 MHz
First air date	October 1, 1967
Format	Contemporary Hawaiian/Reggae
ERP	100,000 watts
HAAT	565 meters
Class	C
Facility ID	16745
Owner	Ohana Broadcast Company, LLC.
Sister stations	KDDB, KPOI-FM, KUMU-FM
Webcast	Listen Live
Website	931dapaina.com

KQMQ-FM (93.1 FM) is a radio station based in Honolulu, Hawaii. The Ohana Broadcast Company, LLC outlet broadcasts at 93.1 MHz with an ERP of 100 kW. The station also transmits on Oceanic Time Warner Cable digital channel 868 for the entire state of Hawaii.^[1] It offers a proprietary blend of Hawaiian/Island Reggae and traditional Reggae music format branded as "93.1 Da Pā'ina" (Hawaiian for large fun gathering and party). The programming is led by local radio vet Rick Thomas.

History

The station, which signed on the air on October 1, 1967, originally was an AOR outlet in its early days after it was acquired from Cec Heftel and began broadcasting "Album cut" music around 1976. Gene Davis was Program Director, Lee Abrams was consultant. Davis did morning drive. Among the other DJs were Ron Wood, Bob Cole, Noel Grey. It was the first station in Hawaii to include local contemporary music in its regular play list, thus giving exposure to groups like Kalapana, Cecilio and Kapono, and Keola and Kapono Beamer

By the 1980s it inherited the Top 40 format from KKUA and would continue it into the 1990s. In 2000 it would switch to an All-80s & 90s format, as their format would move over to sister station KDDB. It was then known as "93.1 The Q". In 2005 they would return to Mainstream Top 40 with a Modern AC lean as "93.1 The Zone." During their tenure its listenership was 3.9 percent of Hawaii's listeners.

On February 4, 2011, KQMQ dropped their Top 40/CHR format and began stunting with all-Bob Marley music during the weekend until February 7, 2011, when it flipped to a format that consists of Reggae and Contemporary Hawaiian music, billing it as "93.1 Da Pā'ina." The move to a Reggae-based format make this the second of its kind in the United States. This was preceded by what proved to be a decoy media release that the new format would be Traditional Hawaiian "Nā Mele 93.1," a brand that is used at parent company Ohana Broadcasting's other outlets in Hawaii. February 6 was also Marley's birthday, which made this flip more interesting. According to PD Rick Thomas, "Pa’ina’s mission to is to have fun and play the reggae and island jams people really want to hear."^[2] With this move, KQMQ will face competition from two other Hawaiian Contemporary outlets that also feature Reggae music in their presentation, KDNN and KCCN..

Alumni

KQMQ has boasted some of the most famous radio talents in the market. Some names that occupied the morning drive slot include: Chris Hughes, Augie Tulba (Da Augie Radio Show), Kimo Leahi, Austin Vali, Tony Taylor, Scotty B, Bridgette Sarchino, Sam The Man, Hawaiian Ryan, Leikia, Dan Cooke, Michael Qseng (deceased)& Danielle Tucker (Morning Madness), Jeff Kino and Lois Miyashiro and Shawn Ho (The Morning Zoo), Justin Cruz, Wili Moku(deceased) with Wild Kyle the traffic guy, Laurie Ann Solomon, Cliff Richards (deceased) & Erika Engle, and Kari Steele.

Some other well known radio personalities that worked other on-air shifts include: Kimo Akane, Kriss Hart, Kevin "Bish" Bishop, Myk Powell, Lou Richards (actually he was on KKUA AM which became KQMQ AM), Michael W. Perry, Mark "Mars Frehley" Marolt, Jon Kealoha, Shawn Ho, Jon E. Blaze, Candace Cruise, Kurt Williams, Kathy With A "K", Timster, Bruddah Bryan, Roro, Lisa D. and Steve Kelly, and Mark Morgann in his first radio gig as the weekend SegueGuy.

Awards and achievements

During its second run as a Top 40/CHR, KQMQ FM was the first station in the U.S. and all other countries to play Linkin Park's "New Divide". This was certified by Mediabase 24/7. KQMQ also achieved the status of playing more music than any Honolulu radio station during the workday.

Former Logos

References

↑ Digital Cable Program Guide / Lineups - Oceanic Time Warner Cable (accessed March 20, 2011)
↑ "It's a 'Pa'ina' Reggae Party At KQMQ" from All Access (February 8, 2011)

External links

Da Pā'ina website

Query the FCC's FM station database for KQMQ

Radio-Locator information on KQMQ

Query Nielsen Audio's FM station database for KQMQ

Ohana Broadcast Company

Honolulu	KDDB KPOI KQMQ KUMU

Kauai	KQNG-FM KSHK KSRF KUAI

Defunct	KQNG

Radio Stations in the Honolulu, Hawaii Market

By AM frequency	590 650 690 760 830 880 940 990 1040 1080 1130 1210 1270 1370 1420 1460 1500 1540

By FM frequency	88.1 89.3 90.1♠◊ 91.5♦ 92.3 93.1 93.9 94.7 95.5 95.9 95.9 96.3 96.7‡ 97.5 98.5 99.1 99.5 100.3 101.1 101.5♣ 101.9 102.7 103.5 104.3 105.1 105.9 106.7 107.5♣ 107.9

NOAA Weather Radio frequency	162.550

By Digital Cable Audio Channels^*	849 851 852 853 854 855 856 857 858 864 865 866 867 868 869 870 880 881 882 883 884 885 888

Digital radio	88.1-1 89.3-1 90.1-1 92.3-1 92.3-2 93.1-1 93.9-1 93.9-2 94.7-1 95.5-1 96.3-1 97.5-1 98.5-1 98.5-2 99.5-1 100.3-1 101.1-1 101.1-2 101.1-3 101.1-4 101.9-1 101.9-2 102.7-1 103.5-1 103.5-2 104.3-1 105.1-1 105.9-1 107.9-1

By callsign	K210DX◊ K217AA◊ K244EO‡ K256AS K268BE♣ K298BA KAIM-FM KBA99 KCCN-FM KDDB KDNN KGU KGU-FM KHCM KHCM-FM KHKA KHNR KHPR KHRA KHVH KIKI KINE-FM KIPO KKEA KKHI KKNE KKOL-FM KLHT KLUU KNAN♦ KNDI KORL-FM KPHI KPHW KPOI-FM KPRP KQMQ-FM KREA KRTR-FM KSSK KSSK-FM KTUH KUBT KUCD KUMU-FM KUPA KWAI KXRG-LP KZOO

Defunct radio stations	KORL (1180 AM)

♣ KORL-FM translator, simulcasting its HD radio subchannel ‡ KPHI translator ♦ KLHT-FM is a new station that has yet to sign on ♥ Currently silent, but will return to air ♠ Moving to 90.1, pending FCC approval ◊ Both 89.9 and 91.3 are KTUH translators ^* Channels operated by Oceanic Time Warner Cable Hawaii radio markets Honolulu Other Hawaii radio regions Hilo Kauai Maui See also List of radio stations in Hawaii

Coordinates: 21°23′45″N 158°05′58″W / 21.39583°N 158.09944°W / 21.39583; -158.09944

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