Krackel

Hershey's Krackel

Product type	Chocolate Bar
Owner	The Hershey Company
Country	United States
Introduced	1938

Krackel is a candy bar made by The Hershey Company, similar to Nestlé Crunch.

About

Krackel contains crisped rice, and is similar to the competing Nestlé Crunch bar made by Nestlé. Krackel originally sold as an individual candy bar product until 1997, and for seventeen years only available as one of the four varieties of Hershey's Miniatures until it was reintroduced as an individual candy bar in 2014.^[1]^[2]^[3] Introduced in 1938, Krackel originally also had almonds in its formula. Peanuts were then added in 1939, but both the almonds and peanuts were removed in 1941.^[4] The product's packaging can be identified by its distinctive red background with white lettering.^[5]

References

↑ Krackel's back: Hershey resurrects the crispy candy bars Whitney Matheson, USA Today, May 22, 2014
↑ Hershey's alphabetical listing of products
↑ Hershey's list of candy products
↑ Gorgeous Chocolate
↑ Hershey's Miniatures page

Confectionery products of The Hershey Company

Italics indicates discontinued products

Chocolate-based	5th Avenue Air Delight Almond Joy Bar None Bliss Brookside Cadbury Creme Egg³ Cadbury Dairy Milk³ Cherry Blossom Cookies 'n' Creme Cookies 'n' Mint Dagoba Glosette Heath bar Hershey bar Hershey's Drops Hershey's Kisses Hershey's Kissables Hershey's Miniatures Hershey's S'mores Hershey's Special Dark Kit Kat² Krackel Milk Duds Mini Eggs³ Mounds Mr. Goodbar NutRageous Oh Henry!¹ Rally Reese's Crispy Crunchy Bar Reese's Fast Break Reese's Peanut Butter Cups Reese's Pieces Reese's Sticks Reese's Whipps Rolo² Scharffen Berger Skor Snack Barz Swoops Symphony Take 5 (Max 5) Whatchamacallit Whoppers York Peppermint Pattie

Others	Bubble Yum Good & Plenty Good & Fruity Ice Breakers Jolly Rancher Koolerz Lancaster Soft Crèmes PayDay Twizzlers Zagnut ZERO

Hershey's also manufactures military chocolate for the U.S. armed forces.

¹ Marketed in both the United States and Canada, but sold as a Hershey’s product only within Canada. U.S. rights owned by Nestlé. ² Marketed in a number of countries, but sold as a Hershey’s product only within the United States. Brand owned by Nestlé. ³ Marketed in a number of countries, but sold as a Hershey’s product only within the United States. Brand owned by Mondelēz International.

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