L.A.F (song)

"L.A.F"
Single by Broods
from the album Evergreen
Released 10 November 2014 (2014-11-10)
Format Digital download
Genre Electropop
Length 2:47
Label
Writer(s)
Producer(s) Joel Little
Broods singles chronology
"Mother & Father"
(2014)		 "L.A.F"
(2014)		 "Four Walls"
(2015)

"L.A.F" (an acronym for "Loose as fuck"[1]) is the title of a song recorded by New Zealand musical duo Broods for their debut studio album, Evergreen (2014). It was co-written by group members Caleb and Georgia Nott with the record's producer, Joel Little. "L.A.F" was first released to digital retailers on 3 July 2014 as the first promotional single supporting the album and serves as the second official single as of 10 November 2014.[2][3][4]

"L.A.F" received generally positive reviews from critics, who praised the song's energy and labelled it an album highlight.[5] It was the duo's first single to not reach the official New Zealand Singles Chart, but did reach the top ten on the local artists' chart. The song was featured on the soundtrack of the EA Sports video game, FIFA 15.[6]

Content

"L.A.F" is an indie electropop[5] song with lyrics describing letting loose with friends, or alternately "getting wasted," according to Caleb.[2][1] Its rhythmic style has been described as one of their most experimental by Georgia and was labelled a "club banger" by FADER magazine.[2][1]

Critical reception

Timothy Monger of AllMusic cited "L.A.F" as one of the album's standout tracks and wrote that the song's energy demonstrated the siblings' "command of enchanting and melodic indie electropop."[5] Tom of Sputnikmusic also deemed the song a highlight, praising the "soaring sugar high chorus" and "endearing[ly] ... skittish rhythm."[7] Lydia Jenkin of The New Zealand Herald similarly considered "L.A.F" one of the most memorable songs on Evergreen due to its unique rhythm that she wrote "will have you grinning and flailing your limbs around in response to its colourful energy."[8]

Music video

The official music video for "L.A.F" premiered 9 November 2014.[9] Directed by Jordan Arts, the clip features a minimalist visual style with seemingly-random, colorful imagery including lightsabers and oranges superimposed over a woman's eyes.[10]

Chart performance

Chart (2014-15) Peak
position
New Zealand Artists (Recorded Music NZ)[11] 7

References

  1. 1 2 3 Parker, Bruce (September 17, 2014). "GEN F: Broods' Pop Is Literally Homegrown". The FADER. Retrieved 19 October 2015.
  2. 1 2 3 Ehrlich, Brenna. "EXCLUSIVE: BROODS' 'L.A.F' Is Perfect For Those Hot Summer Nights". MTV. Viacom. Retrieved October 19, 2015.
  3. ↑ "Broods "L.A.F" (Video Premiere)". Ultimate Music. josepvinaixa. Retrieved 26 November 2014. the duo confirmed the previously released as countdown single “L.A.F” as next official single from the album.
  4. ↑ "Broods - L.A.F". The Hits. New Zealand Media and Entertainment. Retrieved 19 October 2015.
  5. 1 2 3 Monger, Timothy. "Evergreen - Broods". AllMusic. All Media Network. Retrieved 19 October 2015.
  6. ↑ "Listen to the FIFA 15 Soundtrack". EA Sports. Electronic Arts. Retrieved 30 December 2014.
  7. ↑ Tom (August 31, 2014). "Broods - Evergreen (album review)". Sputnikmusic. Retrieved 19 October 2015.
  8. ↑ Jenkin, Lydia. "Album review: Broods, Evergreen". The New Zealand Herald. APN News & Media. Retrieved October 19, 2015.
  9. ↑ BroodsVEVO (9 November 2014). "Broods - L.A.F". YouTube. Google. Retrieved 19 October 2015.
  10. ↑ Gracie, Bianca (November 10, 2014). "Broods' "L.A.F" Video Is A Glowstick Party: Watch". Idolator. Spin Media. Retrieved 19 October 2015.
  11. ↑ "Top 20 New Zealand Singles Chart" (4 August 2014). Recorded Music NZ. Retrieved 19 October 2015.
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