LDV Maxus

LDV Maxus
Overview
Manufacturer LDV Limited
Also called Fargo Fora (Turkey)[1]
LDV V80 (Australia)
Maxus V80 (China)
Maxus LD100
Weststar LDV Maxus (Malaysia)[2]
Production 2004–2009
2011–present (SAIC)[3]
Assembly Pekan, Malaysia (DRB-HICOM)
Nizhny Novgorod, Russia (GAZ)
Gebze, Turkey (Askam Otomotiv) (until 2015)
Wuxi, China (Maxus)
Body and chassis
Class Van
Powertrain
Engine 2.5 L I4 TDCI
Transmission 5 speed manual
6-speed manual
Chronology
Predecessor LDV Pilot
LDV Convoy

The Maxus is a van model, originally produced by LDV Limited. It was launched in late 2004. The model was jointly developed by LDV and Daewoo Motor, prior to Daewoo entering receivership in 2000, in a five-year, £500 million development programme. Following General Motors' acquisition of Daewoo, LDV secured the exclusive rights to the vehicle, purchased the tooling and moved it from Daewoo's plant in Lublin, Poland to the LDV site in Birmingham. A version of the Maxus is manufactured by GAZ.

In 2011, the Chinese company Shanghai Automotive Industry Corporation (SAIC) launched a new commercial vehicle marque called Maxus, following its acquisition of the intellectual property of LDV in 2010.[4][5] The LDV Maxus model was relaunched by SAIC as the V80 in June 2011.[4]

History

LDV V80 short-wheelbase (Australia)
Royal Mail LDV Maxus

Since its launch, the Maxus received good reviews and sold well across the United Kingdom. The van was used on fleet basis by companies, such as National Grid, Royal Mail, and various British Police services. Not long after its launch the LDV Maxus was awarded the Professional Van and Light Truck Magazine "Van of the Year 2005" and has since won several further awards including "Van of the Year", "Minibus of the Year" and "Combi of the Year".

LDV was acquired in 2006 by the Russian automotive giant GAZ, that had plans to start production of the Maxus in one of its Russian factories by 2010, but the LDV factory went into administration in June 2009, due to lack of funds from Russian owner GAZ. About 800 workers were laid off during this period leaving the whole van building operation in question.[6] It had been hoped that the Malaysian company Weststar LDV, which distributed the Maxus under licence in Asia and the Middle East, would acquire LDV, but the deal fell through the week before LDV entered administration.[7]

In 2008, LDV manufactured 10,000 vans, generating sales of about £150 million, but lost £54 million in 2008 and the first quarter of 2009, before the failure of the company.[8]

In August 2010, China's SAIC, which bought most of the LDV assets, planned to launch the Chinese version of Maxus in 2011,[9] and in April 2011 announced the Maxus would be called the Datong (meaning big wisdom and smooth in Chinese) under its new Maxus brand.[10]

LDV Maxus

The Maxus is available in two wheelbases, three roof heights and a choice of 2.8t, 3.2t and 3.5t GVW. The vehicle is also available in these roles:

Maxus V80

Available from the summer of 2011, the Chinese built V80, marketed under the new Maxus marque, is available in three versions: Minibus, Logistics and Special Purpose. The Minibus is available from 7 to 16 seaters, in two trim levels. The choice of two wheelbases remains, with two different versions of the 2.5-liter diesel engine producing 88 or 100kW.[11]

The Maxus V80 is exported to English-speaking countries under the LDV brand. Australia and New Zealand were the first to receive exports in 2012.[12] In 2015, the V80 was exported to Ireland [13] and in 2016, to the UK. [14]

References

  1. ↑ "Fargo Fora". Askam. Retrieved 2 August 2010.
  2. ↑ "Weststar LDV Sdn Bhd - MAXUS - Built for Professionals". Weststarldv.com. Retrieved 2011-06-18.
  3. ↑ "The customers were invited to visit MAXUS Wuxi Plant". SAIC Maxus. 25 February 2012. Retrieved 17 July 2012.
  4. 1 2 "SAIC launched new brand Maxus for vans". China Car Times. 3 March 2011. Retrieved 3 July 2011.
  5. ↑ "SAIC plans to sell MAXUS van globally in H2". Reuters. 1 March 2011. Retrieved 3 July 2011.
  6. ↑ "LDV administrator axes 810 staff at vanmaker". The Telegraph. 9 June 2009.
  7. ↑ "Weststar pulls out of LDV rescue". BBC.co.uk. 2 June 2009.
  8. ↑ "Van maker LDV collapses into administration". The Guardian. 8 June 2009.
  9. ↑ "SAIC to Resurrect LDV Maxus". ChinaAutoWeb.com.
  10. ↑ "SAIC to make MAXUS vans". Global Times. 1 March 2011.
  11. ↑ "Configuration Parameters". SAIC Maxus. Retrieved 17 July 2012.
  12. ↑ "Birmingham van maker LDV rises from ashes abroad". Birmingham Post. 10 January 2013. Retrieved 1 May 2013.
  13. ↑ http://www.aronline.co.uk/blogs/marques/ldv/news-ldv-returns-well-to-ireland-at-least/
  14. ↑ http://www.aintreetruckandvan.co.uk/
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