La Mordidita

"La Mordidita"
A portrait of Ricky Martin with his hand on his mouth
Single by Ricky Martin featuring Yotuel
from the album A Quien Quiera Escuchar
Released April 21, 2015 (2015-04-21)
Format Digital download
Recorded 2014
Genre Latin pop
Length 3:31
Label Sony Music Latin
Writer(s)
Producer(s)
Ricky Martin singles chronology
"Mr. Put It Down"
(2015)		 "La Mordidita"
(2015)		 "Que Se Sienta El Deseo"
(2015)
Music video
"La Mordidita" on YouTube

"La Mordidita" (English: "The Nibble") is a song recorded by American singer Ricky Martin featuring Yotuel Romero, from his tenth studio album, A Quien Quiera Escuchar (2015). It was released on April 21, 2015 through Sony Music Latin as the third single from the album. The song was written by Martin and Yotuel alongside Pedro Capó, Don Omar, José Gómez and Beatriz Luengo while the production was handled by Rayito and Yotuel. It is an uptempo song with prominent elements of Latin pop and lyrics detailing feelings of lust for a desired person. The song received positive reviews from music critics who praised its blend of many music elements such as salsa, cumbia, and reggaeton. It further received numerous nominations at several Latin award ceremonies. "La Mordidita" was commercially successful across Spain and other countries of Latin America. It reached number six on the US Billboard Hot Latin Songs and number three in Spain where it was certified double platinum.

The music video for "La Mordidita", filmed in Cartagena, Colombia and directed by Simón Brand, premiered on June 12, 2015. It features Martin dancing on the streets accompanied by dancers, models and ballerinas all infected with a "dancing virus" transmitted through a bite. It received positive response from the public, winning the Video of the Year award at the Premio Lo Nuestro 2016 and becoming the singer's most-viewed video on Vevo. As part of the promotion of "La Mordidita", Martin made several appearances on televised shows and award ceremonies where he performed the song live. It was also performed live during his One World Tour (2015-16).

Background and composition

"La Mordidita" was written by Ricky Martin, Pedro Capó, José Gómez, Yotuel Romero and Beatriz Luengo for Martin's tenth studio album A Quien Quiera Escuchar. Its production was completed by Antonio Rayo along with Romero.[1] Talking about his collaboration with Yotuel, Ricky Martin said in an interview, "It was a very big collaboration being able to work with Yotuel; a Cuban brother, big producer, composer, someone who I admire and respect a lot".[2] During the same interview, he talked about the song, saying "It is a coquettish song, it presents a party, union of cultures, it is energetic".[2] Two remixes of the song were availabale for digital download; a Brian Cross remix on June 2, 2015 and an "Urban Remix" by Zion & Lennox on July 17, 2015.[3][4]

The uptempo song contains musical elements of salsa, cumbia, and reggaeton.[5][6][7] Allan Raible from Yahoo! further found "flamenco-esque propulsion and modern electro and EDM touches".[8] Marcus Floyd of the website Renowned For Sound felt that the song was reminiscent of the "Latino party vibe" characteristic of Martin's other songs.[9] Other critics further found influences of African and Latin music in its instrumentation and rhythms.[10] "La Mordidita" contains a soccer chant during its bridge.[6] Rapper Yotuel has a short rap contribution in the song.[9] Lyrically, "La Mordidita" which translates to "The Nibble" in English, talks about the lust felt for a desired person.[9]

Reception and accolades

Upon its release, "La Mordidita" received favorable reviews from contemporary music critics. Jessica Lucia Roiz of Latin Times praised the track for being "sexy", "fun", and "addicting".[11] Marcus Floyd of the website Renowned for Sound described it as "intense" and felt that musically, it exemplified the "Latino party vibe we love Ricky Martin for".[9] AllMusic's writer Thom Jurek picked the song as one of the best on A Quien Quiera Escuchar.[6] Clint Rhode of The Herald-Standard opined that "La Mordidita" is one of the songs on the album on which the singer is "delivering intoxicating rhythms".[12] Yahoo!'s Allan Raible praised the "interesting mix" of musical elements on "La Mordidita".[8] El Nuevo Día journalist Eliezer Ríos Camacho called the song "pure craftmanship" and wrote that it was created for dancing with a blend of merengue and La Quebrada-style techno.[13] A writer of Televisa dubbed the track a dance number in which all of Martin's Latin style is present. He further described it as a fusion of merengue and bachata and added that "it is going to be present on all of the dance floors".[14] Carolina Cabrera from Starmedia praised the song for being "full with energy, sensuality and temptation".[10]

"La Mordidita" received nominations on several Latin-based award ceremonies. At the first Latin American Music Awards held in 2015, the song received an award in the category for favorite pop/rock song.[15] At the 2016 Latin Billboard Music Awards, "La Mordidita" was nominated in the category Latin Pop Song of the Year, but lost to "Mi Verdad" by Maná and Shakira.[16] It also received a nomination in the Best Latin Dance Track category at the 31st Annual International Dance Music Awards.[17] "La Mordidita" was acknowledged as an award-winning song in the pop category at the 2016 ASCAP Latin Awards.[18]

Chart performance

Following the release of A Quien Quiera Escuchar in February 2015, "La Mordidita" debuted at number seventeen on the Billboard's US Latin Digital Songs chart, with 2,000 digital downloads sold.[19] In May 2015, Martin extended his record for the most top twenty singles on Latin Pop Airplay, when "La Mordidita" jumped 40-20 on this chart.[20] In mid-August 2015, "La Mordidita" earned Martin his twenty-sixth top ten hit on Hot Latin Songs.[21] He became the fourth artist with the most top tens in the 29-year history of the chart.[21] In late August 2015, Martin earned with "La Mordidita" his fifteenth number-one on the Latin Airplay chart (up 58 percent, to 11.8 million audience impressions).[22] Eventually, "La Mordidita" peaked at number six on the US Hot Latin Songs chart, number one on Latin Airplay and number seven on Latin Digital Songs.[23][24] It also reached number one on Latin Pop Airplay, number two on Latin Pop Digital Songs, and number twenty-six on Tropical Songs. On the 2015 Billboard Year-End charts, "La Mordidita" was ranked on the twentieth position on the Latin Airplay, twenty third on Hot Latin Songs, and thirty second on Latin Digital Songs.[25][26]

"La Mordidita" peaked at number thirteen on the Mexican Espanol Airplay chart and number forty-eight on Mexico Airplay. It was certified gold by the Asociación Mexicana de Productores de Fonogramas y Videogramas (AMPROFON) for shipment of 30,000 copies in that country.[27] In Spain, the song debuted at number forty-three on the country's singles chart for the week of April 26, 2015.[28] On the chart issue dated August 9, 2015, it reached a peak position of number three, and was later certified double-platinum by the Productores de Música de España (PROMUSICAE) for shipment of 80,000 copies.[29] It later emerged as the 25th most successful single in Spain in 2015.[30] "La Mordidita" also topped the charts in the Dominican Republic and Venezuela.[31]

Music video

The Casa Museo Rafael Núñez, where the opening scenes of the music video were filmed.

The music video for "La Mordidita" was filmed in Cartagena, Colombia in mid-March 2015 with Simón Brand serving as its director.[32] The first scenes of the clip were filmed at the Casa Museo Rafael Núñez, where Martin was accompanied by Colombian actress and ballet dancer María Cecilia Sánchez. Other scenes were filmed on various local streets in the city. Speaking about the concept behind the video, Brand elaborated that it revolved around Martin spreading a "virus" through a bite, converting the people around him into "sensual and amusing" dancing zombies. He concluded that "basically, we will be spreading the nibble across the city".[33]

A short teaser for the clip was shown through the YouTube channel of Mexican magazine Quién on June 9, 2015.[34] The music video later premiered on the Spanish-language television program Primer Impacto broadcast by Univision on June 12, 2015 and was released on Martin's Vevo account shortly afterwards.[35][36] A behind-the-scenes video was also released on Vevo on June 15, 2015.[37] The music video opens with Martin biting the hand of a girl who continues to dance afterwards. She dances inside a house and then goes in the garden, where she bites a gardener's neck. She continues dancing on the streets and bites a street vendor. The "infected" people go on biting people around them and they all gather behind Martin where the perform dance routines on the streets.[38][39] During the end they all gather to continue their dance at a party.[39] Yotuel also appears in the video towards the end.[39]

Jessica Lucia Roiz of Latin Times praised the video's "wonderful" scenery.[11] A writer of Televisa's website described Martin as "more sensual than ever".[40] Mandy Fridmann of The Huffington Post wrote that the singer "gives us all of his sensuality in looks, movements and gestures".[41] La Nación journalist Jessica Rojas found "fun and colorful image sequence of images".[42] Marie Palma F. of Starmedia felt that the video showed "the taste of Latinos".[38] The clip for "La Mordidita" became Martin's most-watched music video on Vevo as of 2015.[36] At the seventh Premios Quiero in 2015, the music video for the song was nominated in three categories - Best Video by a Male Artist, Video of the Year and Best Choreography.[43] It won the Video of the Year award at the Premio Lo Nuestro 2016 making Martin the most awarded artist in the history of the award show.[44]

Live performances

On June 30, 2015, Ricky Martin appeared on the Argentinian TV program Showmatch where he performed the song along with "Disparo al Corazón" and "Adiós".[45] He also performed "La Mordidita" with Yotuel at the 2015 Premios Juventud on July 16, 2015 as the opening number of the awards ceremony. Yakary Prado of Miami Diario described Martin's choreography as "shocking".[46] He also performed it as a medley with "Disparo al Corazón" during the Latin Grammy Awards of 2015 on November 19.[47] On May 12, 2016, the song was performed by Yotuel along with Pedro Capó and Beatriz Luengo at the ASCAP Latin Music Awards.[48] "La Mordidita" was part of Martin's set list during his One World Tour (2015-16).[49][50] It was sung as a medley along with Martin's older songs "Pégate" (2006), "María" (1995) and "La Bomba" (1998).[51]

Track listing

Digital download[52]
No. Title Length
1. "La Mordidita" (featuring Yotuel) 3:31
Digital single[3]
No. Title Length
1. "La Mordidita" (Brian Cross Remix featuring Yotuel) 3:34
Digital single[4]
No. Title Length
1. "La Mordidita" (Urban Remix featuring Zion & Lennox) 3:51

Charts

Weekly charts

Chart (2015–16) Peak
position
Dominican Republic (Monitor Latino)[31] 1
France (SNEP)[53] 159
Italy (FIMI)[54] 68
Mexico Airplay (Billboard)[55] 48
Mexico Espanol Airplay (Billboard)[56] 13
Spain (PROMUSICAE)[57] 3
US Hot Latin Songs (Billboard)[58] 6
US Latin Pop Songs (Billboard)[59] 1
US Tropical Airplay (Billboard)[60] 26
Venezuela (National-Report)[61] 1

Year-end charts

Chart (2015) Position
Spain (PROMUSICAE)[30] 25
US Hot Latin Songs (Billboard)[62] 23
US Latin Pop Songs (Billboard)[63] 9

Certifications

Region Certification Certified units/Sales
Italy (FIMI)[64] Gold 25,000double-dagger
Mexico (AMPROFON)[27] Gold 30,000^
Spain (PROMUSICAE)[65] 2× Platinum 80,000^

^shipments figures based on certification alone
double-daggersales+streaming figures based on certification alone

Release history

Country Date Format Label Ref.
United States June 2, 2015 Digital download (Brian Cross Remix) Sony Music Latin [66]
July 16, 2015 Digital download (Urban Remix)

References

  1. ↑ A Quien Quiera Escuchar (Media notes). Ricky Martin. Sony Music Latin. 2015.
  2. 1 2 "Ricky Martin estrena canción "La Mordidita"". El Espectador. April 21, 2015. Retrieved July 25, 2015.
  3. 1 2 "La Mordidita (Brian Cross Remix) [feat. Yotuel] - Single by Ricky Martin". iTunes Store (US). Retrieved May 15, 2016.
  4. 1 2 "La Mordidita (Urban Remix) [feat. Zion & Lennox] - Single by Ricky Martin". iTunes Store (US). Retrieved May 15, 2016.
  5. ↑ "Grammys 2016 Preview: The Lowdown on Ricky Martin, Alejandro Sanz and More Latin Acts Up for Grammy Honors". Billboard. February 13, 2016. Retrieved May 11, 2016.
  6. 1 2 3 Jurek, Thom. "A Quien Quiera Escuchar". AllMusic. Retrieved July 25, 2015.
  7. ↑ Pareles, Jon (October 9, 2015). "Review: Ricky Martin Has a Unity Party at the Garden". The New York Times. The New York Times Company. Retrieved May 15, 2016.
  8. 1 2 Raible, Allan (February 14, 2015). "Music Reviews: The Latest From 'Fifty Shades of Grey' Soundtrack, Ricky Martin and More". Yahoo! GMA. Retrieved July 27, 2015.
  9. 1 2 3 4 Floyd, Marcus (February 20, 2015). "Album Review: Ricky Martin - A Quien Quiera Escuchar (Deluxe Edition)". Renowned For Sound. Retrieved July 25, 2015.
  10. 1 2 Cabrera, Carolina (April 21, 2015). "Nueva canción de Ricky Martin "La Mordidita" ¡Escúchala aquí!" (in Spanish). Starmedia. Retrieved July 27, 2015.
  11. 1 2 Lucia Roiz, Jessica (June 12, 2015). "Ricky Martin Is Everything In 'La Mordidita' Video; Watch It Here!". Latin Times. Retrieved July 25, 2015.
  12. ↑ Rhodes, Clint (February 13, 2015). "Music review: Ricky Martin - 'A Quien Quiera Escuchar'". The Herald-Standard. Retrieved July 25, 2015.
  13. ↑ Ríos Camacho, Eliezer (February 19, 2015). "Reseña del nuevo disco de Ricky Martin". El Nuevo Día (in Spanish). Retrieved July 27, 2015.
  14. ↑ "Reseña: Ricky Martin - A Quien Quiera Escuchar" (in Spanish). Televisa. June 19, 2015. Retrieved July 27, 2015.
  15. ↑ Cobo, Leila (October 8, 2015). "Latin AMAs Winners List: Enrique Iglesias & Nicky Jam Win Big at Inaugural Awards Show". Billboard. Retrieved October 17, 2015.
  16. ↑ "Billboard Latin Music Awards 2016: See the Full Winners List". Billboard. April 28, 2016. Retrieved May 15, 2016.
  17. ↑ "31st Annual International Dance Music Awards - Winter Music Conference". Winter Music Conference. Retrieved May 15, 2016.
  18. ↑ "2016 El Premio ASCAP". American Society of Composers, Authors and Publishers. May 11, 2016. Retrieved May 16, 2016.
  19. ↑ Mendizabal, Amaya (February 19, 2015). "Ricky Martin Debuts at No. 1 on Top Latin Albums". Billboard. Retrieved July 25, 2015.
  20. ↑ Mendizabal, Amaya (May 29, 2015). "Ricky Martin Extends Latin Pop Songs Chart Record". Billboard. Retrieved July 25, 2015.
  21. 1 2 Mendizabal, Amaya (August 12, 2015). "Ricky Martin Scores 26th Top 10 Hit on Hot Latin Songs Chart". Billboard. Retrieved August 12, 2015.
  22. ↑ Mendizabal, Amaya (August 26, 2015). "Ricky Martin Earns 15th No. 1 on Latin Airplay Chart". Billboard. Retrieved August 26, 2015.
  23. ↑ "Ricky Martin - Chart History: Latin Airplay". Billboard. Retrieved September 5, 2015.
  24. ↑ "Ricky Martin - Chart History: Latin Digital Songs". Billboard. Retrieved August 22, 2015.
  25. ↑ "Latin Airplay Songs: Year End 2015". Billboard. Retrieved December 9, 2015.
  26. ↑ "Latin Digital Songs: Year End 2015". Billboard. Retrieved December 9, 2015.
  27. 1 2 "..:Certificaciones Mensuales 2015:..". AMPROFON. December 21, 2015. Retrieved December 21, 2015.
  28. ↑ "Single Top 50 - 26/04/2015". Hung Medien. PROMUSICAE. Retrieved July 25, 2015.
  29. ↑ "Single Top 50 - 16/08/2015". Hung Medien. PROMUSICAE. Retrieved August 16, 2015.
  30. 1 2 "Top 100 Singles 2015" (in Spanish). PROMUSICAE. Retrieved February 10, 2016.
  31. 1 2 "Gabriel, J Martin, Ilegales, Chiquito Team Band y Ricky Martin los líderes de Dominicana (09-15 noviembre)" (in Spanish). Monitor Latino. November 16, 2015. Retrieved May 11, 2016.
  32. ↑ Castro, Nohelia (June 12, 2015). "Ricky Martin estrenó el video de "La mordidita" (VIDEO)". People en Español (in Spanish). Retrieved July 25, 2015.
  33. ↑ Orozco P., Dalida (March 16, 2015). "'La Mordidita' de Ricky Martin en Cartagena". El Heraldo (in Spanish). Retrieved May 15, 2016.
  34. ↑ Cháidez, Tania (June 9, 2015). "Aquí un adelanto de "La mordidita", el nuevo video de Ricky Martin (Videos y fotos)". People en Español (in Spanish). Retrieved May 15, 2016.
  35. ↑ "Ricky Martin estrena mañana el videoclip de "La Mordidita"" (in Spanish). Sony Music Entertainment. June 11, 2015. Retrieved July 25, 2015.
  36. 1 2 Ricky Martin - La Mordidita (Official Video) ft. Yotuel. Vevo. June 12, 2015. Retrieved July 3, 2015.
  37. ↑ Ricky Martin - La Mordidita - Behind the Scenes ft. Yotuel. Vevo. June 15, 2015. Retrieved July 25, 2015.
  38. 1 2 Palma F., Marie (June 15, 2016). "Video oficial La mordidita de Ricky Martin Ft. Yotuel" (in Spanish). Starmedia. Retrieved June 6, 2016.
  39. 1 2 3 Miller, Jordan (June 12, 2015). "Ricky Martin's music video for "La Mordidita" featuring Yotuel premiered". Breathe Heavy. Retrieved June 6, 2016.
  40. ↑ "¡Ricky Martin, más sensual que nunca, en su nuevo video 'La Mordidita'!" (in Spanish). Televisa. June 14, 2015. Retrieved July 25, 2015.
  41. ↑ Fridmann, Mandy (June 13, 2015). "Ricky Martin estrenó el video de 'La Mordidita'". The Huffington Post (in Spanish). Retrieved July 27, 2015.
  42. ↑ Rojas, Jessica (June 12, 2015). "Ricky Martin estrenó el video de 'La mordidita'". La Nación (in Spanish). Retrieved June 6, 2016.
  43. ↑ "Llega la 7º edición de los Premios Quiero 2015: ¡votá a tus favoritos!" (in Spanish). Ciudad.com. November 10, 2015. Retrieved May 15, 2016.
  44. ↑ Flores, Griselda (December 1, 2015). "Premio Lo Nuestro 2016: Lista completa de nominados". Variety Latino (in Spanish). Retrieved December 1, 2015.
  45. ↑ "Ricky Martin estuvo en ShowMatch: "Estoy feliz"" (in Spanish). Todo Noticias. Clarín Group. June 30, 2015. Retrieved July 25, 2015.
  46. ↑ Prado, Yakary (July 16, 2015). "Ricky Martin abrió los Premios Juventud con su nuevo sencillo "La Mordidita"" (in Spanish). Miami Diario. Retrieved July 25, 2015.
  47. ↑ A. Miranda, Carolina (November 21, 2015). "Review Latin Grammy Awards: High political drama, reggaeton's rise and Will Smith's return to rap". Los Angeles Times. Retrieved May 11, 2016.
  48. ↑ Cobo, Leila (May 12, 2016). "Joss Favela, Romeo Santos, Sony/ATV & Mayimba Are Big Winners at ASCAP Latin Awards". Billboard. Retrieved June 5, 2016.
  49. ↑ Fernandez, Suzette (October 26, 2015). "Ricky Martin's One World Tour Wraps in U.S.: 'My Mission Is to Unite Nations Through Music'". Billboard. Retrieved May 15, 2016.
  50. ↑ Chantaka, Aracely (June 12, 2015). "Ricky Martin ¡Qué Mordidita!" (in Spanish). Vanguardia. Retrieved July 27, 2015.
  51. ↑ Torres, Marco (October 1, 2015). "Ricky Martin Gets Hearts Racing, Bodies Moving at Toyota Center". Houston Press. Retrieved May 15, 2016.
  52. ↑ "La Mordidita - Ricky Martin feat. Yotuel". Amazon.com. Retrieved June 6, 2016.
  53. ↑ "Lescharts.com – Ricky Martin feat. Yotuel – La Mordidita" (in French). Les classement single. Retrieved October 4, 2016.
  54. ↑ "Classifica settimanale WK 32" (in Italian). Federazione Industria Musicale Italiana. Retrieved August 13, 2016.
  55. ↑ "Mexico Airplay: Jul 18, 2015". Billboard. Retrieved February 6, 2016.
  56. ↑ "Mexico Espanol Airplay". Billboard. Retrieved July 4, 2015.
  57. ↑ "Spanishcharts.com – Ricky Martin feat. Yotuel – La Mordidita" Canciones Top 50. Retrieved August 25, 2015.
  58. ↑ "Ricky Martin – Chart history" Billboard Hot Latin Songs for Ricky Martin. Retrieved August 25, 2015.
  59. ↑ "Ricky Martin – Chart history" Billboard Latin Pop Songs for Ricky Martin. Retrieved August 25, 2015.
  60. ↑ "Ricky Martin – Chart history" Billboard Tropical Airplay for Ricky Martin. Retrieved August 25, 2015.
  61. ↑ Top Nacional Venezuela
  62. ↑ "Hot Latin Songs: Year End 2015". Billboard. Retrieved December 9, 2015.
  63. ↑ "Latin Pop Airplay Songs: Year End 2015". Billboard. Retrieved December 9, 2015.
  64. ↑ "Italian single certifications – Ricky Martin feat. Yotuel – La Mordidita" (in Italian). Federazione Industria Musicale Italiana. Retrieved September 26, 2016. Select Online in the field Sezione. Enter Ricky Martin feat. Yotuel in the field Filtra. Select 2016 in the field Anno. The certification will load automatically
  65. ↑ "Ricky Martin – La Mordidita" (in Spanish). Portal de Música. Retrieved February 8, 2016.
  66. ↑ "La Mordidita (2015) - Ricky Martin". 7digital (US). Retrieved July 3, 2015.

External links

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