Landwind X7

Landwind X7

The Landwind X7 at the 2015 edition of Auto Shanghai
Overview
Manufacturer Landwind
Production 2015–present
Body and chassis
Class Compact crossover SUV
Body style 5-door crossover SUV
Related Land Rover Evoque
Powertrain
Engine 2.0 L Mitsubishi 4G63S4T
Transmission 8-speed Automatic
Dimensions
Wheelbase 2,670 mm (105 in)
Length 4,420 mm (174 in)
Width 1,910 mm (75 in)
Height 1,630 mm (64 in)
Curb weight 1,775 kg (3,913 lb)
The back of the Landwind X7

The Landwind X7 is a Compact crossover SUV produced by Chinese car manufacturer Landwind since August 2015. The car received global media attention, because the car was regarded as a copy of the Range Rover Evoque. As a result, Jaguar Land Rover has – unsuccessfully – tried to prevent the Landwind X7 from entering the market.

Three versions of the X7 are sold, all having a 2.0 L Mitsubishi engine, that produces a maximum of 190 PS (140 kW; 188 hp) at 5500 rpm. The maximum torque is 250 N·m.[1]

Background

News of the Landwind X7 first emerged in April 2014, when Chinese car website Autohome showed pictures of the car under the name "Landwind E32." It claimed the pictures came from a patent filing by Landwind. The news report also contained specifications of the car.[2][3] In May, the X7 was first spotted out in the open.[4]

The Landwind X7 was officially revealed in November 2014 at the Guangzhou Auto Show.[5] Before it entered the market, the car was also shown at the 2015 edition of Auto Shanghai.[6] Sales of the Landwind X7 in China started on August 6, 2015.[7]

Controversy

The Landwind X7 got worldwide media attention because of the car's resemblance to the Range Rover Evoque. Although the designs of the cars are similar, the X7 was almost three times as cheap as the Evoque when the former hit the market. Prices of the X7 started at 135,000 renminbi (US$ 21,700 as of August 2015), while the starting price of the Evoque amounted to ¥398,000 (US$ 64,000 as of August 2015).[7] Kits for the X7 are sold in China in order to make the cars look more alike. Such kits include the grille, logos, and badges of the Evoque.[8]

The unveiling of the X7 came just after Land Rover's parent company Tata Motors opened a new factory in the Chinese city Changshu in October 2014. The factory produces the Evoque and Discovery Sport for the Chinese market.[9][10] The Evoque was unveiled for the Chinese market in November 2014 at the Guangzhou Auto Show, where the X7 was also unveiled as well.[11] Sales of the Evoque in China started in March 2015, five months before sales of the X7 began.[12]

Jaguar Land Rover's reaction and legal action

Jaguar Land Rover's first response came during the Guangzhou Auto Show in November 2014, when car designer Ian Callum, who works for Jaguar, tweeted pictures of the car and pointed out the resemblance between the X7 and the Evoque.[13] Furthermore, the company stated that it was investigating whether the Evoque's design elements were copied by Jiangling Motors, Landwind's parent company, and that it would "take whatever steps are appropriate to protect its intellectual property."[7][5] Jaguar Land Rover later went to court in China, but its complaints were dismissed in early 2015.[11] At the 2015 edition of Auto Shanghai, Jaguar Land Rover's CEO Ralf Speth said he regretted "that all of a sudden, copy-paste is coming up again." He added that his company could not do anything, since there were no laws against copying cars.[10]

Both Jaguar Land Rover and Jiangling Motors had filed design patents for the Evoque and the X7, respectively, but both patents were annulled in 2016. The patent for the exterior design of the Evoque in China was declared invalid in April by the Chinese intellectual property regulator, because the car was unveiled before the patent was filed in China in November 2011. The nullification happened at the request of Jiangling Motors. The X7's patent was annulled on May 16 at Jaguar Land Rover's request, because the design was too related to the Evoque's design.[14]

In June 2016, Jaguar Land Rover took legal action against Jiangling Motors again in a Beijing court. The car manufacturer blamed Jiangling for copyright infringement and unfair competition. It was a rare move; most non-Chinese car manufacturers choose not to go to court over design copying by Chinese companies because of the small likelihood of winning such lawsuit.[8] A Beijing lawyer said the following to the Chinese newspaper Global Times about the lawsuit: "Without detailed information, it's hard to judge whether Jiangling copied the design of the Evoque."[12] In the same month, an unnamed source said to Reuters that Jiangling had agreed with Jaguar Land Rover it would not export the X7 to Brazil. According to that same source, both companies had also discussed what would be acceptable in a design update for the X7.[8]

References

  1. ↑ "X7: 参数配置". Landwind.com (in Chinese). Retrieved 24 September 2016.
  2. ↑ Fang, Lei (24 April 2014). "或8月上市 陆风全新SUV E32申报图曝光". Autohome.com.cn (in Chinese). Retrieved 9 October 2016.
  3. ↑ Wang, Joey (28 April 2014). "Patent Applied: China's Landwind E32 goes for the Range Rover Evoque". Carnewschina.com. Retrieved 9 October 2016.
  4. ↑ Ning, W. E. (22 May 2014). "Spy Shots: Landwind E32 'Evoque' testing in China". Carnewschina.com. Retrieved 9 October 2016.
  5. 1 2 Zhang, Benjamin (20 April 2015). "China's knockoff Range Rover is back – and there's nothing Jaguar Land Rover can do about it". Businessinsider.com. Retrieved 8 October 2016.
  6. ↑ Butters, Jamie (3 June 2016). "Tata Motors Sues Jiangling in Dispute Said to Be Over SUV Design". Bloomberg.com. Retrieved 8 October 2016.
  7. 1 2 3 "This $21,700 Land Rover Lookalike to Go on Sale in China". Bloomberg.com. 5 August 2015. Retrieved 2 October 2016.
  8. 1 2 3 Spring, Jake (3 June 2016). "Jaguar Land Rover sues Chinese automaker over Evoque copycat: source". Businessinsider.com. Retrieved 14 October 2016.
  9. ↑ "International Manufacturing". Jaguarlandrover.com. Retrieved 8 October 2016.
  10. 1 2 Trudell, Craig (20 April 2015). "Jaguar Land Rover Accuses Chinese Automaker of 'Copy-and-Paste'". Bloomberg.com. Retrieved 8 October 2016.
  11. 1 2 Holder, Jim (21 July 2015). "2015 LandWind X7 - Chinese Range Rover Evoque clone revealed". Autocar.co.uk. Retrieved 15 October 2016.
  12. 1 2 Yu, Xi (5 June 2016). "Jaguar sues Jiangling over design". Globaltimes.cn. Retrieved 15 October 2016.
  13. ↑ Zhang, Benjamin (10 August 2015). "China has knocked off a Range Rover and is selling it at a third of the price of the real thing". Businessinsider.com. Retrieved 14 October 2016.
  14. ↑ Liang, Fei (13 June 2016). "Patent battle intensifies between Jaguar, Jiangling". Globaltimes.cn. Retrieved 15 October 2016.

External links

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