Le Vision Pictures

Le Vision Pictures
乐视影业
subsidiary
Industry Film Production, Entertainment
Founded 2011
Founder Zhāng Zhāo (张昭)
Headquarters Beijing, China
Number of locations
 4
Area served
 China
Key people
 Zhang Zhao (Chairman & CEO)
Products Movies, Television Shows, Web Series
Parent LeEco

Le Vision Pictures (Levp), a subsidiary of LeEco, is one of the largest film production and distribution companies in China. Founded in 2011, Le Vision Pictures has headquarters in Beijing and offices in Hong Kong and Los Angeles, U.S.. It has produced and distributed several hits, including The Bullet Vanishes, The Expendables franchise and the Tiny Times franchise. More recently, Le Vision has signed Zhang Yimou, Lu Chuan, Tsui Hark and Guo Jingming, whose names are among China's most influential contemporary filmmakers. In 2014, the company was the sixth-largest film distributor in China, with 4.1% of the market.[1]

History

In 2011, former president of Enlight Pictures, Zhāng Zhāo (张昭), founded Le Vision Pictures. He currently serves as Chairman & CEO of the new company. In May 2013, Zhang Yimou, joined the firm as a contracted movie director and Creative Director. In March 2014, director Lu Chuan joined.

In August 2013, the firm raised RMB 200MM in its first round of financing, valuing it at RMB 1.5 billion; in 2014, it announced a second round of financing of RMB 340MM, at which time its value soared to RMB 4.8 billion.

In September 2014, Le Vision announced a second round of financing of RMB 340MM, at which time its value reached RMB 4.8 billion.

in 2014, Le Vision establisheds Korean and US branches, and begann collaborating with Hollywood studios over both co-production and global distribution of films.

On 5 December 2015, LeEco announced that Le Vision Pictures would be sold to sister company le.com, subject to the approval of the shareholders of the listed company. As at 8 November 2016, the deal was not completed.[2]

Films

Le Vision produced and distributed six films in 2012. The Bullet Vanishes was nominated for four Golden Horse Awards (Taiwan), including “Best Picture”, and thirteen Hong Kong Film Awards. The Expendables 2, in which Le Vision co-invested and also co-distributed in China, grossed over $57 million in China, accounting for 18.5% of its total global box office revenue.

In 2013, Le Vision released nine films, grossing a total of $170 million. This included Love Will Tear Us Apart, Tiny Times & Tiny Times 2. Tiny Times took in $78.9 million at the box office that summer, setting a new record in China for a 2-D film opening. With these numbers, the firm became one of China’s top 3 private film companies.

During 2014, Le Vision released 13 films, grossing nearly $390 million in box office revenue 3. Boonie Bears: To the Rescue set a new box office record for a domestic animation film. Zhang Yimou’s Coming Home was selected for the “Special Feature” section at the Cannes Film Festival and made nearly $48.4 million—breaking the existing record for arthouse films

O2O Marketing

During its first two years, Le Vision launched its “O2O Marketing System”, a business model to connect with consumers across new and established on-line/off-line platforms—providing them with a next generation movie-going experience. The firm is also known for its widespread field marketing and distribution network in China, which covers 108 cities, 1,200 theaters, and 85% of the market share.

Multiple Platforms

Le.com, the sister company of Le Vision, is the biggest Internet VOD platform in China. Anticipating the rise of home theater viewership in China, Le.com (known then as Letv Group) launched two leading products in VOD streaming, C1S and Super TV.

In April 2015, LeEco (known then as Letv Holding) launched its own smartphone. It is but one feature of the company’s “six screens, one cloud” strategy that aims to create a vertically integrated experience for users of mobile phones, tablets, computers and televisions—as well as movie theater audiences and even automobile passengers and drivers.

Productions

References

  1. ↑ "China Film Industry Report 2014-2015 (In Brief)" (PDF). english.entgroup.cn. EntGroup Inc. Retrieved October 15, 2015.
  2. ↑ "关于继续推进重大资产重组事项及后续工作安排说明的公告" (PDF). le.com (in Chinese). Shenzhen Stock Exchange. 9 November 2016 [Written on 8 November 2016]. Retrieved 9 November 2016.
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