Love's Great Adventure
"Love's Great Adventure" | ||||
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Single by Ultravox | ||||
from the album The Collection | ||||
B-side |
"White China" (Live) "Man of Two Worlds" (Instrumental) | |||
Released | 12 October 1984 | |||
Format | 7" vinyl, 12" vinyl | |||
Recorded | 1984 | |||
Genre | Synthpop, pop rock, new wave | |||
Length |
3:04 5:40 (Extended version) | |||
Label | Chrysalis | |||
Writer(s) | Warren Cann, Chris Cross, Billy Currie, Midge Ure | |||
Producer(s) | Ultravox | |||
Ultravox singles chronology | ||||
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"Love's Great Adventure" is a single released by Ultravox on 12 October 1984.[1] Having enjoyed massive radio airplay that autumn, the single became Ultravox's thirteenth Top 30 single in Britiain, and was their last major hit in the UK, peaking at #12 in the UK Singles Chart.[2] The style of this single is different from any of their preceding Lament singles, aiming for a more lightweight, pop-oriented approach.
The music video features the band members in a humorous parody of Indiana Jones, with Midge Ure being chased across deserts and forests by a ruthless treasure hunter. Midge Ure stated in his autobiography, If I Was, that the aim of the single and its video was to promote Ultravox as having a sense of humour, away from the seriousness of their previous releases. Also in the video is Ure's future wife Annabel Giles. The music in the video stops halfway through where a seemingly exhausted Midge Ure, tired from minutes of endless running around has to sit down for a moment and take a breather. He rests for a moment then takes a breath before standing up recovered and continuing with the song at which point the music starts up once again.
The song, based on a riff for a Levi's jeans commercial which was not taken up by the company, was not released on a studio album, instead appearing on their 1984 compilation album The Collection.
Track listing
7" version
- "Love's Great Adventure" – 3:04
- "White China (Live)" – 3:43
12" version
- "Love's Great Adventure (Extended Version)" – 5:40
- "White China (Live)" – 3:43
- "Man Of Two Worlds (Instrumental)" – 4:32
References
- ↑ "Record News". NME. London, England: IPC Media: 51. 6 October 1984.
- ↑ "Chart Stats - Ultravox - Love's Great Adventure". Retrieved 9 January 2010.