Lumen (branding agency)
LLC (Limited Liability Company) | |
Industry | Branding, design, advertising |
Founded | 2003 |
Headquarters | Milano, Italy and London, United Kingdom |
Key people | Pietro Rovatti, Drew Smith |
Website | www.lumengroup.com |
Lumen is a Milan-based multi-disciplined creative and design consulting agency, founded by Pietro Rovatti and Drew Smith in 2003.
History
Lumen was founded in 2003 by the Canadian-born Drew Charles Smith, a consumer branding and packaging specialist, and the Italian Pietro Rovatti, a corporate identity and branding specialist. Previously, Smith had been Creative Director at Carré Noir, Robilant & Associati and, eventually, at FutureBrand Gio Rossi Associati, while Rovatti was Senior Art Director at Sudler&Hennessey and later Creative Director at FutureBrand Giò Rossi Associati.[1]
Corporate structure
Lumen's approach is called branding innovation and, according to its founders, this is what made the agency quickly growing internationally, by opening a branch office in London (UK) in 2006 and establishing strategic partnerships in the same year with Mildberry, the first branding network in Russia, and in 2011 with 1.618, a Hong Kong-based branding agency.[2][3] As of July 2011, the agency has 50 employees of 18 different nationalities.[4][5]
Lumen offers a wide range of services for corporate ad private clients, as brand strategy, packaging design, corporate & brand identity, brand management, retail design, environmental design, interactive media, point of sale and merchandise design.[6][7]
Clients
Lumen current and past clients are worldwide-known firms from multiple sectors, like Ferrero, AC Milan, Campari, Diageo. Autogrill, Bonduelle, Zuegg, Unilever, Club Med, Illy, Parmalat, Gancia, Sky, Bticino, Barclays, Kellogg's, Heinz, Henkel, Festina and Rolex.[8]
Awards
Some Lumen's works have been awarded due to their style and the use of innovative materials. The project realized for the rum Zacapa Centenario Etiqueta Negra has been focused on the "emotional involvement of the material used in the packaging" (in this case, palm fibers reproducing the motif of the south-American petate on the pack):[9] a reason that prompted the Material Connexion research institute to show the product at the "Materiali innovativi e imprese 2009" exhibition, organized under the patronage of the Chamber of Commerce of Milan at the design museum Triennale di Milano.[10]
A list of the most recent notable honours the agency received:
Competition | Year | Country | Award Category | Product | Client | Result |
---|---|---|---|---|---|---|
Grandprix Pubblicità Italia | 2011 | Italy | Luxury Packaging Award | Zacapa XO | Diageo | Winner[11] |
Grandprix Pubblicità Italia | 2011 | Italy | Brand Manual Award | Fedrigoni | Winner[11] | |
Grandprix Pubblicità Italia | 2011 | Italy | Pharmaceutical Packaging Award | Rilastil | Istituto Ganassini | Winner[11] |
Designpreis Deutschland | 2011 | Germany | Prelius | Compagnia di Volpaia | Nominee | |
Mediastar | 2011 | Italy | Internet Entertainment Award | giOXO Digital Entertainment | OXO | Winner |
Grandprix Pubblicità Italia | 2010 | Italy | Beverage Packaging Award | Cinzano Vermouth | Cinzano | Winner[12] |
Grandprix Pubblicità Italia | 2010 | Italy | Luxury Packaging Award | Yacht Club Case | Diageo | Winner[12] |
Grandprix Pubblicità Italia | 2010 | Italy | Corporate Literature Award | Bottega Verde | Winner[12] | |
Red Dot | 2009 | Germany | Best of the Best: Packaging Design Award | Prelius | Compagnia di Volpaia | Winner[13][14] |
Grandprix Pubblicità Italia | 2008 | Italy | Corporate Identity Award | AC Milan | Winner[15] | |
Grandprix Pubblicità Italia | 2008 | Italy | Cosmetics Packaging Award | Bio Clin | Istituto Ganassini | Winner[15] |
Grandprix Pubblicità Italia | 2008 | Italy | Publishing Design Award | Gazzetta dello Sport | RCS MediaGroup | Winner[15] |
Grandprix Pubblicità Italia | 2008 | Italy | Best Logo Design Award | Fondazione Cariplo | Winner[15] | |
Grandprix Pubblicità Italia | 2007 | Italy | Beverage Packaging Award | Boario | Ferrarelle S.p.A. | Winner[16] |
Grandprix Pubblicità Italia | 2007 | Italy | Food Packaging Award | Canned Vegetables Bonduelle | Bonduelle | Winner[16] |
Pentawards | 2007 | United States | Bottled Waters | Ferrarelle Special Edition | Ferrarelle S.p.A. | Bronze[17][18] |
References
- ↑ (Italian)"Quando esperienza e innovazione sono al servizio delle imprese", Market Press, 3 September 2003
- ↑ "Lumen: Partners". Lumengroup.com. Retrieved 2011-07-13.
- ↑ (Italian) "Joint venture tra Lumen e Mildberry: nasce Mildberry Milan", Pubblicità Italia, 24 November 2006
- ↑ "Lumen: About". Lumengroup.com. Retrieved 2011-07-13.
- ↑ "Avertiser.it".
- ↑ (Italian) "Nasce Lumen, agenzia per la brand identity", Today Pubblicità, 3 September 2003
- ↑ (Italian) "Per la brand identity nasce Lumen, fondata da Smith e Rovatti", Daily Media, 4 September 2003
- ↑ "Lumen: Clients". Lumengroup.com. Retrieved 2011-07-13.
- ↑ (Italian) "Lumen in Triennale con il progetto Zacapa Centenario", Pubblicità Italia, 8 July 2009
- ↑ (Italian) Paola Setti, "La Triennale brinda al rum", Packaging & Design, November 2009, pp. 92-93
- 1 2 3 "MyMarketing, Brand Identity GrandPrix 2011– La parola ai vincitori" (in Italian). MyMarketing.net.
- 1 2 3 "UNICOM, 2010 Design Awards: Italian winners list". Unicomitalia.org. Retrieved 2011-07-13.
- ↑ "Red Dot Awards: 2009 Winners list (.xls file)". Retrieved 2011-07-13.
- ↑ "Prelius, Wilson Daniels ltd". Wilsondaniels.com. Retrieved 2011-07-13.
- 1 2 3 4 "UNICOM, 2008 Design Awards: Italian winners list". Unicomitalia.org. Retrieved 2011-07-13.
- 1 2 "UNICOM, 2007 Design Awards: Italian winners list". Unicomitalia.org. Retrieved 2011-07-13.
- ↑ "Ferrarelle Water: Bronze Pentawards". Global Package Gallery.
- ↑ "Pentawards for Bottle Waters". Finewaters.com.