Magic Light Pictures

Magic Light Pictures
Production Company
Founded 2003
Founder Martin Pope
Michael Rose
Headquarters London
Website www.magiclightpictures.com

Magic Light Pictures is a London based independent production company, which specialises in creating imaginative family entertainment and manages the children’s brand, The Gruffalo.[1] It was founded in 2003 by producers Martin Pope and Michael Rose.

Productions

Since 2009, Magic Light Pictures has produced four half-hour animated specials based on the bestselling children’s books by Julia Donaldson and Axel Scheffler: The Gruffalo (2009), The Gruffalo’s Child (2011), Room on the Broom (2012) and Stick Man (2015). The films have won over 40 awards between them, including a Children’s BAFTA[2] and the Prix Jeunesse[3][4] and have twice been nominated for an Academy Award for Best Short Animation.[5][6] Their most recent production, Stick Man, premiered on BBC One at Christmas 2015 and was watched by 9.28 million viewers.[7]

They are currently producing two half-hour animated specials for BBC One based on Roald Dahl’s Revolting Rhymes, due for broadcast at Christmas 2016.[8]

Their feature films include the Oscar nominated Chico & Rita,[9] an animated feature directed by Javier Mariscal, Fernando Trueba and Tono Errando, winner of the European Film Award for Animated Feature Film 2011;[10] Sparkle starring Bob Hoskins, Lesley Manville and Stockard Channing and Wild Target, a comedy thriller starring Bill Nighy, Emily Blunt, Rupert Grint and Rupert Everett, natural history documentary One Life narrated by Daniel Craig.

List of films produced by Magic Light Pictures since its foundation in 2003.[11]

Title Year
Stick Man 2015
Room On The Broom 2012
One Life 2011
The Gruffalo's Child 2011
Chico and Rita 2010
Wild Target 2010
The Gruffalo 2009
Glorious 39 2009
Sparkle 2007

Licensing

Magic Light Pictures runs a comprehensive licensing programme[12] and carries ranges in Sainsbury's, Debenhams, John Lewis, Waterstones, M&S and Mothercare, amongst others.

Having first launched in 2009, the licensing programme is now international, with the second biggest market being Germany, followed by Scandinavia and USA.

The range of products is very varied and includes apparel across toddler and baby, stationery and craft supplies, crockery and lunchboxes, giftware, greetings cards, games and puzzles, dress up and partyware. Magic Light are currently launching a range of Gruffalo foods[13] which includes party cakes, seasonal chocolates, juice drinks and potato snacks.

Apps

Since 2013, Magic Light Pictures has developed a range of digital games, based on The Gruffalo, Room on the Broom and Stick Man.[14]

Producer Placement Programme

Magic Light Pictures in conjunction with Skillset also ran 6 month producer placement programmes from 2008 to 2010.The programme took up and coming feature film producers and put them into a series of work placements in leading companies in the British Film Industry.[15]

References

  1. ↑ "Magic Light Pictures". Screen Daily. Retrieved 2012-02-02.
  2. ↑ "Children's in 2013 BAFTA Awards". awards.bafta.org. Retrieved 2016-04-14.
  3. ↑ User, Super. "2010". www.prixjeunesse.de. Retrieved 2016-04-14.
  4. ↑ "'The Gruffalo' Wins Special Prix Jeunesse International Award". Animation World Network. Retrieved 2016-04-14.
  5. ↑ "The 83rd Academy Awards 2011". Oscars.org Academy of Motion Picture Arts and Sciences. Retrieved 2016-04-14.
  6. ↑ "The 86th Academy Awards 2014". Oscars.org Academy of Motion Picture Arts and Sciences. Retrieved 2016-04-14.
  7. ↑ "Downton Abbey Christmas episode adds 3.9m to viewing figures". BBC News. Retrieved 2016-04-14.
  8. ↑ "Roald Dahl's Revolting Rhymes to get BBC TV adaptation". Telegraph.co.uk. Retrieved 2016-04-14.
  9. ↑ "Chico and Rita Academy Award". Academy Award. Retrieved 2012-01-27.
  10. ↑ "European Film Awards". European Film Award. Retrieved 2012-02-02.
  11. ↑ "Productions". IMDB. Retrieved 2012-02-03.
  12. ↑ "Magic Light Pictures on 15 years of The Gruffalo". www.licensing.biz. Retrieved 2016-04-14.
  13. ↑ "Magic Light Pictures to launch new Gruffalo food and drink range this year". www.licensing.biz. Retrieved 2016-04-14.
  14. ↑ Dredge, Stuart (2014-08-28). "Oh help! Oh no! It's a Gruffalo Games app for children". The Guardian. ISSN 0261-3077. Retrieved 2016-04-14.
  15. ↑ "Producer Placement Programme". UK Film Council. Retrieved 2012-02-02.
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