Mara Servetto
Margherita Servetto, commonly known as Mara, (born September 9, 1957 in Turin) is an Italian architect, designer.
Biography
She studied at the Polytechnic University of Turin where she received her degree in Architecture under the supervision of Professor Achille Castiglioni. When Castiglioni obtained a teaching position at the Polytechnic University of Milan, Mara moved to Milan where she collaborated with Castiglioni until 1990. With Ico Migliore she worked on research, architectural and design projects. In 1992 she drew some objects for Alessi. In the meantime, Mara developed researches and trials on the use of fiberglass both in architecture and design.
With Ico Migliore and Giovanna Piccinno she began to produce “AA.VV. Autorivari” objects, which started to be distributed in Italy. In 1994 they are invited to present their work at the “Primordi” exhibition at Triennale di Milano. At the same time, they created the installation “Transitional boudaries: cantilevers”, made by three different fiberglass shelters, on display at Galleria Inter Nos, in via Cappuccio, during Salone del Mobile, in 1996.
In 1997 he started, with his husband Ico Migliore, Migliore + Servetto Architects, an architecture firm which creates , together with an international team of architects and designers, projects on various scales: from architecture to interior design; from urban design to temporary exhibitions; from museum to communication projects. These project, diversified as they are, create innovative places which have a major impact on people.
Mara Servetto teaches Display and Museography at the Architecture department the Polytechnic University of Milan. Over the years her students have actively participated in workshops which focused on urban projects. She has lectured and run workshops in Italy and abroad, and she is a Visiting Professor at Joshibi University of Art and Design in Tokyo.
Main works
Museums
- Leonardiana. Un museo nuovo", Vigevano, 2016
- Logo & Corporate Identity”, Egyptian Museum, Turin, 2014/2015[1]
- “A building site as an event”, Egyptian Museum, Turin, 2012/2015
- Pesaro City Art Museum, Palazzo Mosca, Pesaro, 2013
- Savings Museum, Intesa Sanpaolo, Turin, 2012[2]
- Chopin Muzeum,Warsaw, 2010[3]
Exhibitions
- The Art of Living, RCS, Palazzo della Permanente, Milan, 2016
- B&B Italia / The perfect density, Triennale di Milano, Milan, 2016
- In Equilibrio - HERB RITTS, Palazzo della Ragione, Milan, 2016
- Bellissima. L'Italia dell'alta moda 1945-1968, Villa Reale, Monza, 2015
- Moreschi Walking Pleasure, Triennale di Milano, Milan, 2015
- Tecno Lively Table, Piazza XXV Aprile, Milan, 2015
- Alcantara Chromophone, Alcantara Technology of dreams, Palazzo Reale, Milan, 2015, (in cooperation with I.Lupi)]
- RCS, The Art of Linving, Triennale di Milan, 2015
- Shooting stars, LACMA Los Angeles 2015
- Immortals – The Art And Knowledge Of The Ancient Egyptians, Egyptian Museum, Turin, 2013/2015
- Trame – Copper Crossing In Contemporary Art, Design, Technology
- And Architecture, Triennale di Milan 2014
- RCS, The Art Of Living & Volvo Cloud Installation, Triennale di Milan, 2014
- Meet Design: Around The World, Triennale di Milan, 2013[4]
- Pablo Picasso. Artworks from the Musee National Picasso in Paris at Palazzo Reale, Palazzo Reale, Milan, 2013 (in cooperation with I.Lupi)
- CONSTANCY & CHANGE, In Korean Traditional Craft 2013, Triennale di Milan, 2013
- Altagamma Italian Contemporary Excellence, Triennale di Milan, 2012/2013
- Coats! Max Mara 60 Years of Italian Fashion, travelling exhibition: Berlin 2006, Tokyo 2007, Beijing 2008, Moscow 2012
- Bticino Slim And White Axolute Code, Milan, 2010
- Seeing The Light, New York Times Style Magazine, Bulgari Hotel Milan, 2008
- Sensidivini, Triennale di Milan, 2004
- Krizia Moving Shapes, Mot Museum of Contemporary Art,Tokyo, 2001, (in cooperation with I.Lupi)
- TOD’S DRIVING DREAMS, Ex Officine Riva, Milan, 2001
- Wallpaper* Urban Addition, Spazio Hogan. Milano, 2001
- Wallpaper* + Giorgio Armani 60 Architecture Models, Ex Nestlè Building, Milan, 2000
Fair Design
- Pedrali Urban Life, Pedrali, Salone del Mobile, Rho Fiera, Milan, 2016
- space&interiors by MADE expo, The Mall, Porta Nuova, Milan, 2016
- Accademia Citterio, Pavillion, EXPO, Milan 2015
- Moreschi Caleidoscopes, Pitti Uomo, Florence, 2015
- Pedrali Light Frames, Fiera Milan, Rho, 2015
- Luceplan Lighting Promenade, Fiera Milan, Rho, 2015
- Pedrali Stand Orgatec, Orgatec, Cologne, 2014
- Pedrali Flying Boxes, Fiera Milan, Rho, 2014
- Conai Stand, Ecomondo, Rimini, 2014
- Pedrali Mirror, Fiera Milan, Rho, 2013
- Beijing Design Fair, Watertank D·Park 751, Pechino, 2012
- A Wheel For Pedrali, Stand Pedrali, Salone del Mobile, Milan, 2012
- DEDALUS 6 ideas scattered in a technological garden, Seoul Living Design Fair, 2009
- Foscarini, Salone del Mobile Euroluce, Milano, 2009
- Fiat , Saloni dell'auto Parigi, Bologna, Ginevra 2008
- Thonet , Salone del Mobile 2004/2006, Milano
- Presentazione Gruppo Charme (Poltrona Frau, Cappellini, Thonet, Gufram), Ex Poste, Fuori Salone del Mobile 2005
Interiors
- Mondadori Megastore, Il Centro Shopping Center, Arese, 2016
- Tecno connctions, connectors and connectivity, Caselli di Porta Garibaldi, Piazza XXV Aprile, Milan, 2016
- Mondadori New Concept Store, via San Pietro all'Orto,11, Milan, 2015
- Luceplan Showroom, Corso Monforte, Milan, 2014
- Interior Sk Promotion Center, Pechino, 2013
- Interior 70ft Class Yacht, Y&K Yacht, 2013
- Interior Mediabend Capital HQ NYC, New York City, 2012
- Mediabend Capital HQ NYC, New York City, 2012
- A di Alcantara Pavillion Pitti Uomo, Fortezza da Basso, Florence, 2012
- Interior Bticino Concept Store – “Experience Space”, Milan, 2011
- Architecture Residence Desuite, Milan, 2006
- Interior Fay Concept Store, Milan, 2002
Urban design
- Expo Boulevard delle Bandiere e Palo Milan per Expo 2015, Milan, 2011/2015 (in cooperation with I.Lupi)
- Torino + Light + Italian Colours, Mole Antonelliana, Lighting Installation, 2011/2012 (in cooperation with I.Lupi)
- XXIII Winter Universiade, City dressing, Turin, 2007
- XX Olympic Winter Game, Look of the City, Turin, 2006 (in cooperation with I.Lupi)
- Festival Dei Saperi, immagine coordinata e installazioni urbane, Pavia 2006/2008
Major awards
- Red Dot Design Award (GER), 2015, COMMUNICATION DESIGN, "Pedrali Light Frames", Milan
- XXIII ADI Compasso d’Oro ( ITA) , 2014, “Slim and white Axolute code”, Event Design/ Bticino, Milan
- FX International Interior Design Award 2012 (UK) , 2012, WINNER – MUSEUM OR EXHIBITION SPACE CATEGORY “A Wheel for Pedrali” Exhibition, Milan (Italy)
- FX International Interior Design Award 2011– Nomination, URBAN DESIGN, COMMUNICATION AND GRAPHIC DESIGN, Celebration of the Italian Unification (Torino) with Italo Lupi, 2011
- Red Dot Design Award (GER) ,2011, PERMANTENT EXHIBITION, “Chopin Muzeum”, Warsaw (Poland)
- Red Dot Design Award (GER) , 2011, COMMUNICATION DESIGN, “Bticino Concept Store”, Milan (Italy)
- Red Dot Design Award (GER) , 2009 COMMUNICATION DESIGN, “Fiat Exhibition Stands 2008/2009”, Paris (France), Geneva (Switzerland)
- Red Dot Design Award (GER) , 2009 COMMUNICATION DESIGN, “Seeing the Light” The New York Times Style Magazine, Milan (Italy)
- Red Dot Design Award (GER) , 2009 - COMMUNICATION DESIGN, “coats! Max Mara, 55 Years of Italian Fashion” Berlin (Germany), Tokyo (Japan), Beijing (China)
- FX International Interior Design Award 2009 (UK) , 2009, WINNER – MUSEUM OR EXHIBITION SPACE CATEGORY “Seeing the Light” The New York Times Style Magazine, Milan (Italy)
- FX International Interior Design Award 2009 (UK) , 2009, NOMINATION“Fiat Exhibition Stands 2008/2009” -Paris (France), Geneva (Switzerland)
- DESIGN AWARD OF THE FEDERAL REPUBLIC OF GERMANY 2010 (GER,)2009 WINNER SILVER, “Look of the City. XX Olympic Winter Games 2006”, with Italo Lupi
- XXI ADI Compasso d’Oro( ITA) , 2008,“Look of the City. XX Olympic Winter Games 2006”, Urban Design, with Italo Lupi
- NOMINATION XXI ADI Compasso d’Oro ( ITA) , 2008, “Wallpaper* Express. Da Pechino a Shanghai con Bombadier”, Honorable Mention
- GOLD AWARD - 20TH ANNUAL EXHIBIT DESIGN AWARDS (USA) , 2006, Wallpaper* Exhibitions 1999 - 2003
- ASAL – EXHIBITION DESIGN OF THE YEAR ( ITA) , 2003, “Urban Addition” Exhibition - Milan, 2001
Notes
- ↑ Fulvio Irace. "Egizio e contemporaneo".
- ↑ La Repubblica. "Intesa Sp: nasce a Torino il Museo del risparmio".
- ↑ Fryderyk Chopin Museum. "The Concept".
- ↑ RCS. "Meet Design around the world".