Martin Reimann

Martin Reimann is a psychologist and marketing researcher. He currently teaches and researches marketing as an assistant professor of marketing at the Eller College of Management of The University of Arizona.

Research

His research focuses on consumer psychology, especially the role of positive and negative affect in consumption, and is aimed at identifying an overarching framework for how consumers utilize emotional information to arrive at decisions.[1] Specifically, he is interested in reward and reinforcement, food consumption, and relationship management. Reimann's research also deals with accuracy of survey responses and the triangulation of different data forms.[2] His work was published in the Journal of Marketing Research, the Journal of Consumer Psychology, the Journal of the Academy of Marketing Science, and the International Journal of Research in Marketing, among other journal outlets.

Service

Martin Reimann founded the Journal of Neuroscience, Psychology, and Economics (JNPE), which is an official journal of the American Psychological Association.[3]

References

  1. ↑ "Reimann & Bechara, 2010".
  2. ↑ "Homburg, Klarmann, Reimann, & Schilke 2012".
  3. ↑ "Association for NeuroPsychoEconomics".

External links

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