Maui and Sons

Maui and Sons,Inc.

Type	Private
Industry	Retail[1]
Founded	1980
Founder	Jeff Yokoyama[2]
Headquarters	Malibu, California, United States
Area served	North America, South America, Asia, Central America, Europe, Australia
Key people	Richard Harrington (CEO) and Rick Rietveld (Chairman)
Products	Clothing
Revenue	US$20 million
Website	www.mauiandsons.com

Maui and Sons, Inc. (abbreviated Maui & Sons) is an American surf and skateboard apparel company which specializes in surfwear and skater clothing products. It is based in the Hawaiian island of Maui.^[3] The clothing, equipment and others products are designed for snowboarders, skateboarders and surfers.

The company also produces a line of apparel for women and children under the licenses "Maui Girl", "Maui Kids", and "Maui Princess".

History

Maui and Sons was established by three surfers from Malibu, California in 1980. Having previously tried various businesses that failed (including a cookie company), the group decided to create a surf apparel brand, and named it "Maui & Sons." ^[4] The company's namesake is the Hawaiian island of Maui.^[5]

In 1989, Maui & Sons was sold to Richard Harrington.^[6]

Years later, an agreement would be reached between Cherokee and Maui & Sons, to expand sales of the brand into most parts of the United States and Canada.^[7]

The company logo is based on the old cookie company's business logo, "Maui's Chocolate Chip."

References

1. "Malibu maui and sons". Ziphip. Retrieved 15 February 2013.
2. "Jeff Yokoyama". Generic Youth. Retrieved 15 February 2013.
3. "Maui and Sons Products". Maui and Sons. Retrieved 15 February 2013.
4. "About Maui and Sons". Maui and Sons. Retrieved 15 February 2013.
5. "Maui and Sons". Skool days. Retrieved 15 February 2013.
6. "Maui and Sons company". Zoom info. Retrieved 15 February 2013.
7. "Cherokee Signs Exclusive Agreement to Represent Maui and Sons Inc.; Cherokee to Spearhead Maui and Sons Expansion in United States and Canada". The free Library. Retrieved 15 February 2013.